Luxury Bath and Body Products Market Report 2026

The luxury bath and body products market size has grown rapidly in recent years. It will grow from $19.93 billion in 2025 to $22.28 billion in 2026 at a compound annual growth rate (CAGR) of 11.8%. The growth in the historic period can be attributed to increasing consumer disposable income, rising demand for luxury personal care, growth of spa and wellness culture, expansion of e-commerce channels, influence of social media on beauty trends.

The luxury bath and body products market size is expected to see rapid growth in the next few years. It will grow to $34.37 billion in 2030 at a compound annual growth rate (CAGR) of 11.4%. The growth in the forecast period can be attributed to rising awareness of natural and organic ingredients, increasing demand for personalized bath and body products, expansion of sustainable packaging solutions, growth in male grooming sector, rising penetration of online luxury retail. Major trends in the forecast period include premium and exotic ingredients adoption, personalized skincare solutions, eco-friendly and biodegradable packaging, wellness and spa experience integration, growth in online luxury retail.

The growing expansion of the e-commerce industry is expected to drive the growth of the luxury bath and body products market going forward. E-commerce, short for electronic commerce, refers to the buying and selling of goods, services, or information conducted over the internet or other electronic networks. The growth of the e-commerce sector enables wider accessibility and global reach for luxury bath and body products, increasing their market presence and consumer base due to enhanced online visibility and convenience of purchase. For instance, in May 2024, according to the Census Bureau, a US-based government agency, e-commerce sales in the first quarter of 2024 grew by 8.5% compared to the same period in 2023, accounting for 15.6% of total retail sales, which rose by 2.8% year over year. Therefore, the increasing expansion of the e-commerce industry is fueling the growth of the luxury bath and body products market.

Key companies in the luxury bath and body products market are forming strategic partnerships to innovate their product lines, boost customer engagement, and strengthen their market presence. One such collaboration aims to create a luxury bath and body product line inspired by botanical art, blending the Royal Horticultural Society's (RHS) rich horticultural heritage with The Somerset Toiletry Co's expertise in premium body care products. For instance, in September 2024, RHS, a UK-based organization, partnered with The Somerset Toiletry Co, also based in the UK, to launch this luxury product line. The collection will feature designs and fragrances inspired by the natural world, specifically drawing from the RHS Lindley Collections, which showcase historical botanical artwork. This luxury range will include a variety of high-end items, and The Somerset Toiletry Company is dedicated to ethical sourcing and sustainability. Their commitment encompasses using cruelty-free ingredients, minimizing packaging waste, and choosing recyclable materials, aligning with the values of the RHS.

In July 2024, Beautiful India, an India-based luxury lifestyle company, partnered with Reliance Foundation to act as the official partner of India House at the Paris 2024 Olympic Games. Through this collaboration, Beautiful India and Reliance Foundation aim to highlight Indian-inspired luxury products and cultural narratives on a global stage to boost brand visibility and experiential engagement, strengthen audience connection through immersive lifestyle experiences, and support long-term brand growth and international expansion. Reliance Foundation is an India-based philanthropic organization focused on cultural promotion, sports development, and large-scale global initiatives.

Major companies operating in the luxury bath and body products market are The Estee Lauder Companies Inc, Chanel Limited, LVMH Moet Hennessy Louis Vuitton SE, Shiseido Company Limited, Kao Corporation, L Oreal SA, Beiersdorf AG, Coty Inc, Puig SA, Clarins Group, Sisley SAS, Rituals Cosmetics Enterprise BV, Diptyque SAS, LOccitane International SA, Amorepacific Corporation, LG Household and Health Care Ltd, Hermes International SA, Prada SpA, Kering SA, Burberry Group plc, Unilever PLC, Natura and Co Holding SA, Dr Barbara Sturm GmbH, Omorovicza Cosmetics Limited, Augustinus Bader GmbH.

North America was the largest region in the luxury bath and body products market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the luxury bath and body products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the luxury bath and body products market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The luxury bath and body products market consist of sales of bath salt, body butter, shampoo bar, and essential oils. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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