Bath and Shower Products Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The bath and shower products market size has grown exponentially in recent years. It will grow from $23.63 billion in 2024 to $30.02 billion in 2025 at a compound annual growth rate (CAGR) of 27%. The growth in the historic period can be attributed to increased consumer awareness of hygiene and grooming, expanded disposable incomes, increased urbanization, evolved consumer lifestyles, and advancements in marketing and distribution channels.

The bath and shower products market size is expected to see exponential growth in the next few years. It will grow to $77.33 billion in 2029 at a compound annual growth rate (CAGR) of 26.7%. The growth in the forecast period can be attributed to consumer preferences shifting towards natural and organic ingredients, increasing demand for sustainable packaging solutions, growing interest in personalized and customizable products, rising awareness of wellness and self-care benefits, and expansion opportunities in emerging markets. Major trends in the forecast period include a rising focus on sustainable packaging solutions, increasing customization and personalization options, a growing emphasis on wellness and self-care benefits, integration of digital innovation for enhanced shopping experiences, and the development of innovative formulations.

The growing demand for organic products is anticipated to drive the expansion of the bath and shower products market in the coming years. Organic products are defined as those produced and processed in accordance with organic farming standards, which prohibit the use of synthetic pesticides, fertilizers, genetically modified organisms (GMOs), and other artificial additives. Several factors contribute to the rising demand for organic products, including heightened health consciousness among consumers and increased awareness of safe cleaning practices. Bath and shower products that incorporate organic ingredients cater to consumer preferences for natural and sustainable skincare solutions. Additionally, organic bath and shower products are often manufactured using sustainable and eco-friendly practices, appealing to environmentally conscious shoppers. For example, the Organic Trade Association reported in May 2023 that U.S. organic sales reached 67,576 units in 2022, reflecting a 4% increase from 64,963 units in 2021, which itself experienced a 2.3% growth from the previous year. Consequently, the rising demand for organic products is fueling the growth of the bath and shower products market.

Key players in the bath and shower products market are prioritizing the development of innovative offerings, such as fragrance products, to enhance consumer experiences. These fragrance products are formulations designed to impart scent, typically made from either natural or synthetic aromatic compounds. They are utilized across a variety of applications, including perfumes, body sprays, lotions, and household items, to enrich both personal and environmental olfactory experiences. For example, in September 2023, Bluemercury, Inc., a U.S.-based cosmetics company, introduced its Cerulean 6 product line, which includes two distinct scent categories: Constellation, characterized by a wood-forward floral scent, and Cloudline, featuring a fruit-forward floral aroma, aimed at enriching everyday rituals through luxurious fragrance experiences. The product range encompasses body creams, oils, polishes, washes, and scented candles, all designed to be vegan, gluten-free, and free from harmful chemicals, providing consumers with a high-quality indulgence.

In May 2022, Puig, a Spain-based fashion and fragrance conglomerate, acquired a majority stake in Byredo for an undisclosed sum. This acquisition of Byredo, renowned for its expertise in Gypsy Water fragrances and Mojave Ghost hand wash, is set to bolster Puig's presence in the luxury segment, underscoring its dedication to high-end luxury products. Byredo, a Sweden-based luxury fragrance and lifestyle brand, boasts a diverse range of bath and shower products alongside its renowned fragrances.

Major companies operating in the bath and shower products market report are L'Oréal; Procter & Gamble; Johnson & Johnson Private Limited; Unilever; Crabtree & Evelyn; Henkel AG & Co. KGaA; Colgate-Palmolive Company; Reckitt Benckiser Group plc; Estée Lauder Companies Inc.; CHANEL; L Brands Inc.; Kao Corporation; Amway Corporation; Bath & Body Works LLC; Natura Cosméticos S.A.; Shiseido Co. Ltd.; Coty Inc.; Avon Products Inc.; Lion Corporation; Yves Rocher; L’Occitane International S.A.; Beiersdorf AG; Neutrogena Corporation; Oriflame Holding AG; Revlon Inc.; Lush Ltd.

Asia-Pacific was the largest region in the bath and shower products market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the bath and shower products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bath and shower products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bath and shower products market consists of sales of bath salts, bath oils, and bath bombs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Bath and shower products encompass a variety of personal care items crafted to cleanse and rejuvenate the body during bathing routines. These formulations aim to hydrate and refresh the skin while enriching the bathing experience.

The primary categories of bath and shower products consist of bath soaps, body washes, shower gels, bath additives, and similar items. Bath soaps denote solid cleansing agents typically composed of a blend of fats, oils, and alkaline substances. They come in diverse forms such as solids, gels, jellies, liquids, and others, and are distributed through various channels like hypermarkets, supermarkets, convenience stores, online platforms, and more. These products cater to a broad spectrum of consumers, including both men and women.

The bath and shower products market research report is one of a series of new reports that provides bath and shower products market statistics, including bath and shower products industry global market size, regional shares, competitors with bath and shower products market share, detailed bath and shower products market segments, market trends, and opportunities, and any further data you may need to thrive in the bath and shower products industry. This bath and shower products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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