Malted Wheat Flour Global Market Report 2024

Malted wheat flour is produced from wheat grains that undergo thorough germination, cleaning, and controlled processing to create flour. This type of flour is primarily utilized in bread manufacturing and various food applications, contributing to the improvement of the soft texture in bread.

The main categories of malted wheat flour include diastatic malted wheat flour and non-diastatic malted wheat flour. Diastatic malted wheat flour involves grains that have been sprouted, dried, and ground into a powder, typically derived from wheat. Bread bakers use diastatic malted wheat flour to ensure a high rise, excellent texture, and a pleasing brown crust. The applications of malted wheat flour extend to the food and beverage industry, bakery and confectionery products, the nutrition sector, and various other applications.

The malted wheat flour market research report is one of a series of new reports that provides Malted wheat flour market statistics, including malted wheat flour industry global market size, regional shares, competitors with a malted wheat flour market share, detailed malted wheat flour market segments, market trends and opportunities, and any further data you may need to thrive in the malted wheat flour industry. This malted wheat flour market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The malted wheat flour market size has grown strongly in recent years. It will grow from $37.87 billion in 2023 to $40.08 billion in 2024 at a compound annual growth rate (CAGR) of 5.8%. The expansion observed in the historical period can be attributed to several factors, including heightened health awareness, shifts in consumer preferences, increased consumption of bread and confectionery items, growing demand for beer and bakery-confectionery products, and the continuation of traditional baking practices.

The malted wheat flour market size is expected to see strong growth in the next few years. It will grow to $50.49 billion in 2028 at a compound annual growth rate (CAGR) of 5.9%. The anticipated growth in the forecast period can be attributed to factors such as the rising demand for gluten-free and allergen-friendly varieties, the increasing demand for functional ingredients, a growing preference for natural food products, a surge in the desire for gluten-free items, and the continual increase in consumer spending on bakery and confectionery items. Significant trends expected in this period encompass the shift towards plant-based and vegan diets, the rise of artisanal and craft production methods, product development with new formulations, technological advancements in malted wheat flour processing, and a focus on sustainable packaging practices.

The anticipated rise in consumer spending on bakery and confectionery items is poised to drive the growth of the malted wheat flour market in the foreseeable future. Bakery products, referring to flour-based foods baked in an oven, and confectionery items, encompassing sugar-based foods and desserts, utilize malted wheat flour primarily in bread production and various food applications. Notably, a May 2021 report by the American Bakers Association highlighted a mixed trend in first-quarter dollar sales for fresh bakery categories in 2021, with notable increases in cakes (+10.3%) and croissants (+16.3%). Consequently, the expected surge in consumer spending on bakery and confectionery products is likely to increase the demand for malted wheat flour in the forecast period.

The growing preference for organic products is anticipated to drive the expansion of the malted wheat flour market in the coming years. Organic products adhere to specific farming and processing standards, resonating with consumers who prioritize organic and natural foods. As this preference intensifies, there is an increasing segment of the population seeking organic flour, including malted wheat flour. In May 2023, a report by the Organic Trade Association revealed that organic food sales in the United States surpassed $60 billion in 2022, reaching a record high of $67.6 billion, with organic produce sales accounting for $22 billion. This growing demand for organic products is a significant factor contributing to the growth of the malted wheat flour market.

A notable trend in the malted wheat flour market is the emphasis on product development through new formulations. Major market players are introducing innovative formulations and ingredient combinations, such as dextrose, barley flour, and enzymes, to stay competitive. For instance, Malt Products launched Diastatic Malt Flours in February 2021, crafted from a blend of malted barley flour, wheat flour, and dextrose. Diastatic Malt Flour, a type of malted wheat flour, enhances the rise, texture, and crust color in yeast-raised doughs.

In a partnership in May 2023, Jason’s Sourdough, a UK-based baking company, collaborated with Wildfarmed to introduce the Jason's Sourdough Malted Ciabattin with Wildfarmed Flour. This product, available at Waitrose and Ocado since its April launch, features sliced bread made with Wildfarmed flour, known for its pesticide-free and soil-centric cultivation approach. Wildfarmed is a UK-based provider of sustainable crops and wheat flour.

In December 2021, Invivo Group, a French agriculture cooperative group specializing in milling and malt production, acquired Soufflet Group for an undisclosed amount. This strategic acquisition aims to address economic, social, and ecological challenges in France's agriculture sector and strengthen Invivo Group's position in agriculture and food transition by expanding its solutions. Soufflet Group is a French agriculture food group.

Major companies operating in the malted wheat flour market include Malteurop Groupe S.A., Crisp Malting Group, Cargill Inc., King Arthur Flour Company, Munton’s PLC, Simpsons Malt Ltd., Imperial Malts Ltd., IREKS GmbH, Bairds Malt Ltd., Axereal SCA, Great Western Malting Co., GrainCorp Malt, Viking Malt Americas, Warminster Maltings, Maltexco S.A., Malt Products Corporation, Briess Malt & Ingredients Co., MaltBrouwers, MaltEurop Malting Co., Brewers Supply Group, Weyermann Specialty Malts, Malteries Soufflet, Bestmalz, Rahr Malting Co., Thomas Fawcett & Sons, Gambrinus Malting Corporation, The Swaen, Malt Handling LLC

Western Europe was the largest region in the malted wheat flour market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the global malted wheat flour market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the malted wheat flour market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The malted wheat flour market consists of sales of crunchy cereals, biscuits, coated cereals, functional flours, premixes, bakery improvers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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