LAMEA Athleisure Market Size, Share & Trends Analysis Report By Type (Mass, and Premium), By End User, By Distribution Channel, By Product (Shirts, Shorts, Leggings & Tights, Yoga Apparels, and Others), By Country and Growth Forecast, 2023 - 2030

The Latin America, Middle East and Africa Athleisure Market would witness market growth of 10.6% CAGR during the forecast period (2023-2030).

The intersection of technology and fashion is a growing trend in athleisure. Smart textiles, fitness trackers, and other wearable technologies are integrated into athleisure garments to enhance functionality. These tech-infused pieces offer features like moisture-wicking capabilities, temperature regulation, and even biometric monitoring, catering to tech-savvy fitness enthusiasts. The fashion industry, including athleisure, is witnessing a shift towards inclusivity and body positivity. Brands recognize the importance of offering diverse sizing options to cater to a broader range of body types. Inclusive designs ensure that athleisure is accessible and appealing to individuals of all shapes and sizes.

Nostalgia plays a significant role in fashion, and athleisure is no exception. Retro-inspired athleisure pieces featuring designs from the '80s and '90s have returned. Vintage logos, bold colors, and classic silhouettes contribute to a sense of nostalgia while maintaining a contemporary appeal. Some athleisure brands leverage virtual and augmented reality technologies to enhance the shopping experience. Virtual try-ons, AR fitting rooms, and immersive brand experiences through digital platforms are becoming trends that cater to tech-savvy consumers seeking innovative and interactive shopping experiences.

The Brazil market dominated the LAMEA Athleisure Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $18323.8 million by 2030. The Argentina market is showcasing a CAGR of 11.2% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 10.2% during (2023 - 2030).

As per the International Trade Administration, the United Arab Emirates leads the Gulf Cooperation Council in eCommerce sales, which surged by 53% in 2020 to a record $3.9 billion, or 10% of overall retail sales. Increased participation in sporting events and marathons has fueled the demand for athletic wear and athleisure in Saudi Arabia. Thus, due to these aspects, the athleisure market will expand across the LAMEA region in upcoming years.

Based on Type, the market is segmented into Mass, and Premium. Based on End User, the market is segmented into Women, Men, and Children. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on Product, the market is segmented into Shirts, Shorts, Leggings & Tights, Yoga Apparels, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

• Hanes Brands, Inc.
• Adidas AG
• Vuori, Inc.
• Pangaia
• Under Armour, Inc.
• Outerknown
• Eileen Fisher, Inc.
• Patagonia, Inc.
• Wear Pact, LLC
• Lululemon Athletica, Inc.

Market Report Segmentation

By Type

• Mass
• Premium

By End User

• Women
• Men
• Children

By Distribution Channel

• Offline
• Online

By Product

• Shirts
• Shorts
• Leggings & Tights
• Yoga Apparels
• Others

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA