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LAMEA Automotive Advertising Market Size, Share & Trends Analysis Report By Type (Location Independent Advertising and Location-Based Advertising), By End-User, By Product, By Country and Growth Forecast, 2024 - 2031

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    Report

  • 115 Pages
  • May 2024
  • Region: Africa, Middle East
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5978600
The Latin America, Middle East and Africa Automotive Advertising Market would witness market growth of 11.6% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Automotive Advertising Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $867 Million by 2031. The Argentina market is showcasing a CAGR of 12.5% during (2024 - 2031). Additionally, The UAE market would register a CAGR of 11.3% during (2024 - 2031).



The automotive advertising market is a dynamic and competitive landscape that plays a crucial role in shaping consumer perceptions, driving brand awareness, and influencing purchase decisions in the automotive industry.

Additionally, automotive advertising is a highly lucrative and expansive sector of the advertising industry that involves many strategies, tactics, and channels geared at promoting automobiles, automotive products, and related services to a global target audience.

The UAE's commitment to technological innovation and smart city initiatives presents opportunities for automotive advertisers to showcase cutting-edge technologies and connected car features. Advertisers can highlight features such as autonomous driving capabilities, in-car infotainment systems, and advanced safety features through immersive digital experiences and interactive advertising formats.

Based on Type, the market is segmented into Location Independent Advertising and Location-Based Advertising. Based on End-User, the market is segmented into Automotive Groups, Automotive Dealerships, and Others. Based on Product, the market is segmented into Traditional Media, Online Advertising, Pre-Roll Advertisements and Others.Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

  • Meta Platforms, Inc. (Meta)
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Force Marketing
  • Omnicom Group Inc.
  • CMB Automotive Marketing Limited
  • Highervisibility, LLC
  • Visarc Limited
  • Social Media 55
  • Adpearance, Inc.

Market Report Segmentation

By Type

  • Location Independent Advertising
  • Location-Based Advertising

By End-User

  • Automotive Groups
  • Automotive Dealerships
  • Others

By Product

  • Traditional Media
  • Online Advertising
  • Pre-Roll Advertisements
  • Others

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Automotive Advertising Market, by Type
1.4.2 LAMEA Automotive Advertising Market, by End-User
1.4.3 LAMEA Automotive Advertising Market, by Product
1.4.4 LAMEA Automotive Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis
Chapter 4. LAMEA Automotive Advertising Market by Type
4.1 LAMEA Location Independent Advertising Market by Country
4.2 LAMEA Location-Based Advertising Market by Country
Chapter 5. LAMEA Automotive Advertising Market by End-User
5.1 LAMEA Automotive Groups Market by Country
5.2 LAMEA Automotive Dealerships Market by Country
5.3 LAMEA Others Market by Country
Chapter 6. LAMEA Automotive Advertising Market by Product
6.1 LAMEA Traditional Media Market by Country
6.2 LAMEA Online Advertising Market by Country
6.3 LAMEA Pre-Roll Advertisements Market by Country
6.4 LAMEA Others Market by Country
Chapter 7. LAMEA Automotive Advertising Market by Country
7.1 Brazil Automotive Advertising Market
7.1.1 Brazil Automotive Advertising Market by Type
7.1.2 Brazil Automotive Advertising Market by End-User
7.1.3 Brazil Automotive Advertising Market by Product
7.2 Argentina Automotive Advertising Market
7.2.1 Argentina Automotive Advertising Market by Type
7.2.2 Argentina Automotive Advertising Market by End-User
7.2.3 Argentina Automotive Advertising Market by Product
7.3 UAE Automotive Advertising Market
7.3.1 UAE Automotive Advertising Market by Type
7.3.2 UAE Automotive Advertising Market by End-User
7.3.3 UAE Automotive Advertising Market by Product
7.4 Saudi Arabia Automotive Advertising Market
7.4.1 Saudi Arabia Automotive Advertising Market by Type
7.4.2 Saudi Arabia Automotive Advertising Market by End-User
7.4.3 Saudi Arabia Automotive Advertising Market by Product
7.5 South Africa Automotive Advertising Market
7.5.1 South Africa Automotive Advertising Market by Type
7.5.2 South Africa Automotive Advertising Market by End-User
7.5.3 South Africa Automotive Advertising Market by Product
7.6 Nigeria Automotive Advertising Market
7.6.1 Nigeria Automotive Advertising Market by Type
7.6.2 Nigeria Automotive Advertising Market by End-User
7.6.3 Nigeria Automotive Advertising Market by Product
7.7 Rest of LAMEA Automotive Advertising Market
7.7.1 Rest of LAMEA Automotive Advertising Market by Type
7.7.2 Rest of LAMEA Automotive Advertising Market by End-User
7.7.3 Rest of LAMEA Automotive Advertising Market by Product
Chapter 8. Company Profiles
8.1 Meta Platforms, Inc. (Meta)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segment and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 SWOT Analysis
8.2 Microsoft Corporation
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 SWOT Analysis
8.3 Google LLC (Alphabet Inc.)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Force Marketing
8.4.1 Company Overview
8.4.2 Recent strategies and developments:
8.4.2.1 Product Launches and Product Expansions:
8.4.2.2 Acquisition and Mergers:
8.4.3 SWOT Analysis
8.5 Omnicom Group Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Acquisition and Mergers:
8.5.5 SWOT Analysis
8.6 CMB Automotive Marketing Limited
8.6.1 Company Overview
8.6.2 SWOT Analysis
8.7 Highervisibility, LLC
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Visarc Limited
8.8.1 Company Overview
8.8.2 SWOT Analysis
8.9 Social Media 55
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Adpearance, Inc.
8.10.1 Company Overview
8.10.2 SWOT Analysis

Companies Mentioned

  • Meta Platforms, Inc. (Meta)
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Force Marketing
  • Omnicom Group Inc.
  • CMB Automotive Marketing Limited
  • Highervisibility, LLC
  • Visarc Limited
  • Social Media 55
  • Adpearance, Inc.

Methodology

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