The Latin America, Middle East and Africa Eyelash Serum Market is expected to witness market growth of 8.2% CAGR during the forecast period (2024-2031). In the year 2027, the LAMEA market's volume is expected to surge to 2.96 million Units, showcasing a growth of 6.4% (2024-2031).
Specialty stores offer a more focused shopping experience, catering specifically to beauty and skincare enthusiasts who seek targeted, high-quality products. These serums sold in specialty stores are often positioned as premium or professional-grade, offering advanced formulations with a focus on performance and effectiveness. These stores may include beauty boutiques, dermatology clinics, or high-end cosmetics retailers, where consumers expect expert advice and a curated selection of products. Thus, the Specialty stores Segment in Brazil market consumed a Volume of 202.1 Thousand Units in 2023.
The Brazil market dominated the LAMEA Eyelash Serum Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $33.2 million by 2031. The Argentina market is showcasing a CAGR of 9.1% during 2024-2031. Additionally, the UAE market would register a CAGR of 7.9% during 2024-2031.
These serums are also used to strengthen and nourish existing lashes. Ingredients like vitamins, oils, and antioxidants help protect and nourish the lashes, preventing breakage and keeping them healthy. These serums provide essential nutrients to lashes, ensuring they stay resilient and strong. For individuals who have experienced lash damage due to eyelash extensions, curling tools, or harsh makeup removal, these serums offer an opportunity for regrowth.
Several trends are shaping the future of this market, reflecting evolving consumer preferences, technological advancements, and shifts in beauty industry standards. With a rising demand for clean and natural beauty products, many consumers are turning to these serums made with organic, plant-based ingredients. Brands increasingly offer formulas free from harmful chemicals like parabens, sulfates, and synthetic fragrances.
With its position as one of the most populous nations in Latin America, Brazil is witnessing rapid growth in its e-commerce sector, expected to surpass US$200 billion by 2026. As the nation continues to embrace digital shopping, eyelash serums, part of the beauty and wellness trend, benefit from easier accessibility through online platforms. The growth of e-commerce fosters a more diverse consumer base, expanding the reach of beauty brands. Sub-Saharan Africa is experiencing a demographic boom, with its population projected to reach 2.4 billion by 2050. This surge is accompanied by urbanization and a growing middle class, which will directly affect consumer behaviour in the beauty sector. Urban consumers will likely have greater access to beauty products, including these serums, through physical retail and e-commerce platforms. In conclusion, both Brazil and Sub-Saharan Africa’s changing demographics and economic growth will substantially contribute to the expansion of this market.
Specialty stores offer a more focused shopping experience, catering specifically to beauty and skincare enthusiasts who seek targeted, high-quality products. These serums sold in specialty stores are often positioned as premium or professional-grade, offering advanced formulations with a focus on performance and effectiveness. These stores may include beauty boutiques, dermatology clinics, or high-end cosmetics retailers, where consumers expect expert advice and a curated selection of products. Thus, the Specialty stores Segment in Brazil market consumed a Volume of 202.1 Thousand Units in 2023.
The Brazil market dominated the LAMEA Eyelash Serum Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $33.2 million by 2031. The Argentina market is showcasing a CAGR of 9.1% during 2024-2031. Additionally, the UAE market would register a CAGR of 7.9% during 2024-2031.
These serums are also used to strengthen and nourish existing lashes. Ingredients like vitamins, oils, and antioxidants help protect and nourish the lashes, preventing breakage and keeping them healthy. These serums provide essential nutrients to lashes, ensuring they stay resilient and strong. For individuals who have experienced lash damage due to eyelash extensions, curling tools, or harsh makeup removal, these serums offer an opportunity for regrowth.
Several trends are shaping the future of this market, reflecting evolving consumer preferences, technological advancements, and shifts in beauty industry standards. With a rising demand for clean and natural beauty products, many consumers are turning to these serums made with organic, plant-based ingredients. Brands increasingly offer formulas free from harmful chemicals like parabens, sulfates, and synthetic fragrances.
With its position as one of the most populous nations in Latin America, Brazil is witnessing rapid growth in its e-commerce sector, expected to surpass US$200 billion by 2026. As the nation continues to embrace digital shopping, eyelash serums, part of the beauty and wellness trend, benefit from easier accessibility through online platforms. The growth of e-commerce fosters a more diverse consumer base, expanding the reach of beauty brands. Sub-Saharan Africa is experiencing a demographic boom, with its population projected to reach 2.4 billion by 2050. This surge is accompanied by urbanization and a growing middle class, which will directly affect consumer behaviour in the beauty sector. Urban consumers will likely have greater access to beauty products, including these serums, through physical retail and e-commerce platforms. In conclusion, both Brazil and Sub-Saharan Africa’s changing demographics and economic growth will substantially contribute to the expansion of this market.
List of Key Companies Profiled
- LVMH SE
- Shiseido Company Limited
- RevitaLash Cosmetics
- L'Oréal S.A.
- RapidLash
- Pacifica Beauty LLC
- l.f. Beauty, Inc.
- Skin Research Laboratories
- Neora
- Grande Cosmetics LLC (Performance Beauty Group)
Market Report Segmentation
By Ingredients (Volume, Thousand Units, USD Billion, 2020-2031)
- Conventional
- Organic
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
- Supermarket & Hypermarket
- Specialty Stores
- Online
- Other Distribution Channels
By Type (Volume, Thousand Units, USD Billion, 2020-2031)
- Lash Primer
- Peptides
- Prostaglandins
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Eyelash Serum Market by Ingredients
Chapter 5. LAMEA Eyelash Serum Market by Distribution Channel
Chapter 6. LAMEA Eyelash Serum Market by Type
Chapter 7. LAMEA Eyelash Serum Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- LVMH SE
- Shiseido Company Limited
- RevitaLash Cosmetics
- L'Oréal S.A.
- RapidLash
- Pacifica Beauty LLC
- e.l.f. Beauty, Inc.
- Skin Research Laboratories
- Neora
- Grande Cosmetics LLC (Performance Beauty Group)
Methodology
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