The Latin America, Middle East and Africa Fashion Influencer Marketing Market is expected to witness market growth of 34.7% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Fashion Influencer Marketing Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $868.6 million by 2031. The Argentina market is registering a CAGR of 35.6% during 2024-2031. Additionally, the UAE market is expected to showcase a CAGR of 33.3% during 2024-2031.
The rise of platforms like TikTok, Instagram, and YouTube has further amplified the effectiveness of influencer marketing by enabling highly targeted and creative campaigns. For instance, TikTok trends like #OOTD (Outfit of the Day) showcase how fashion spreads organically through influencer content. Influencers also experiment with formats like try-on hauls and live streams, providing in-depth reviews and styling advice that inform and engage potential buyers.
Additionally, this shift toward digital advertising allows brands to reach specific demographics effectively while fostering authentic connections, making influencer marketing a cornerstone of modern fashion strategies.
The region has seen an increase in social media users, particularly in urban areas, creating new opportunities for influencer marketing. Local influences often significantly promote regional fashion styles and trends, resonating deeply with their audiences. Additionally, the rising penetration of e-commerce platforms and the increasing affordability of smartphones have enabled brands to reach untapped markets.
The Brazil market dominated the LAMEA Fashion Influencer Marketing Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $868.6 million by 2031. The Argentina market is registering a CAGR of 35.6% during 2024-2031. Additionally, the UAE market is expected to showcase a CAGR of 33.3% during 2024-2031.
The rise of platforms like TikTok, Instagram, and YouTube has further amplified the effectiveness of influencer marketing by enabling highly targeted and creative campaigns. For instance, TikTok trends like #OOTD (Outfit of the Day) showcase how fashion spreads organically through influencer content. Influencers also experiment with formats like try-on hauls and live streams, providing in-depth reviews and styling advice that inform and engage potential buyers.
Additionally, this shift toward digital advertising allows brands to reach specific demographics effectively while fostering authentic connections, making influencer marketing a cornerstone of modern fashion strategies.
The region has seen an increase in social media users, particularly in urban areas, creating new opportunities for influencer marketing. Local influences often significantly promote regional fashion styles and trends, resonating deeply with their audiences. Additionally, the rising penetration of e-commerce platforms and the increasing affordability of smartphones have enabled brands to reach untapped markets.
List of Key Companies Profiled
- IZEA Worldwide, Inc.
- Launchmetrics, Inc. (Lectra)
- Klear (Meltwater)
- Upfluence, Inc.
- AspireIQ, Inc.
- Mavrck (Later Influence)
- Juliusworks, Inc. (Hypr Brands)
- CreatorIQ
- Traackr, Inc.
- NeoReach
Market Report Segmentation
By End Use
- Beauty & Cosmetics
- Apparel
- Jewelry & Accessories
By Type
- Nanoinfluencers
- Microinfleuncers
- Macroinfleuncers
- Megainfluencer
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. LAMEA Fashion Influencer Marketing Market by End Use
Chapter 5. LAMEA Fashion Influencer Marketing Market by Type
Chapter 6. LAMEA Fashion Influencer Marketing Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- IZEA Worldwide, Inc.
- Launchmetrics, Inc. (Lectra)
- Klear (Meltwater)
- Upfluence, Inc.
- AspireIQ, Inc.
- Mavrck (Later Influence)
- Juliusworks, Inc. (Hypr Brands)
- CreatorIQ
- Traackr, Inc.
- NeoReach
Methodology
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