The Latin America, Middle East and Africa Mobile Marketing Market is expected to witness market growth of 25.8% CAGR during the forecast period (2024-2031).
The Brazil market dominated the LAMEA Mobile Marketing Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.95 billion by 2031. The Argentina market is showcasing a CAGR of 26.9% during 2024-2031. Additionally, the UAE market would register a CAGR of 24.6% during 2024-2031.
This marketing allows for more accurate tracking and analysis of consumer behaviour. With access to data on consumer interactions, businesses can optimize their campaigns in real-time, leading to better performance and higher returns on investment (ROI). This marketing is often integrated with other marketing channels, such as online and offline advertising, social media campaigns, and email marketing.
The mobile marketing landscape constantly evolves, with new technologies and trends shaping the market. Personalization is one of the most significant trends in this marketing. Businesses can create tailored user experiences by leveraging consumer data sending personalized messages, product recommendations, and offers based on their preferences and behaviours.
In the UAE, the travel and tourism sector’s substantial contribution to the GDP (9% in 2022) significantly impacts these marketing efforts, especially with international tourist spending reaching AED 117.6 billion. These marketing strategies are increasingly critical in targeting tourists who rely heavily on mobile devices for booking, navigating, and exploring services. As the UAE continues to attract millions of tourists, businesses in the tourism and hospitality sectors are leveraging mobile platforms to personalize offerings, enhance customer engagement, and drive sales. In Brazil, the rising investments in artificial intelligence are expected to exceed US$1 billion in 2023, and intelligent process automation (IPA) is transforming the digital landscape. These advancements enhance this marketing capabilities by enabling more precise targeting, personalized user experiences, and improved analytics. As AI evolves, Brazilian businesses can leverage these marketing solutions that use machine learning to understand consumer behaviour, optimize ad targeting, and streamline campaign management. Therefore, the rapid expansion of sectors like tourism in the UAE and AI in Brazil are poised to influence this market in both countries significantly.
The Brazil market dominated the LAMEA Mobile Marketing Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.95 billion by 2031. The Argentina market is showcasing a CAGR of 26.9% during 2024-2031. Additionally, the UAE market would register a CAGR of 24.6% during 2024-2031.
This marketing allows for more accurate tracking and analysis of consumer behaviour. With access to data on consumer interactions, businesses can optimize their campaigns in real-time, leading to better performance and higher returns on investment (ROI). This marketing is often integrated with other marketing channels, such as online and offline advertising, social media campaigns, and email marketing.
The mobile marketing landscape constantly evolves, with new technologies and trends shaping the market. Personalization is one of the most significant trends in this marketing. Businesses can create tailored user experiences by leveraging consumer data sending personalized messages, product recommendations, and offers based on their preferences and behaviours.
In the UAE, the travel and tourism sector’s substantial contribution to the GDP (9% in 2022) significantly impacts these marketing efforts, especially with international tourist spending reaching AED 117.6 billion. These marketing strategies are increasingly critical in targeting tourists who rely heavily on mobile devices for booking, navigating, and exploring services. As the UAE continues to attract millions of tourists, businesses in the tourism and hospitality sectors are leveraging mobile platforms to personalize offerings, enhance customer engagement, and drive sales. In Brazil, the rising investments in artificial intelligence are expected to exceed US$1 billion in 2023, and intelligent process automation (IPA) is transforming the digital landscape. These advancements enhance this marketing capabilities by enabling more precise targeting, personalized user experiences, and improved analytics. As AI evolves, Brazilian businesses can leverage these marketing solutions that use machine learning to understand consumer behaviour, optimize ad targeting, and streamline campaign management. Therefore, the rapid expansion of sectors like tourism in the UAE and AI in Brazil are poised to influence this market in both countries significantly.
List of Key Companies Profiled
- SAS Institute Inc.
- LoopMe Limited
- Yahoo Inc.
- Google LLC (Alphabet Inc.)
- IBM Corporation
- InMobi Pte. Ltd.
- Adobe, Inc.
- App Samurai Inc.
- Oracle Corporation
- Salesforce, Inc.
Market Report Segmentation
By Component- Platform
- Services
- Large Enterprises
- Small & Medium Enterprises (SMEs)
- Mobile Web
- SMS
- Push Notifications
- Location-Based Marketing
- In-App Messages
- QR Codes
- Other Application
- Retail
- Media & Entertainment
- IT & Telecom
- Automotive
- BFSI
- Travel
- Healthcare
- Other End Use
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. LAMEA Mobile Marketing Market by Component
Chapter 6. LAMEA Mobile Marketing Market by Enterprise Size
Chapter 7. LAMEA Mobile Marketing Market by Application
Chapter 8. LAMEA Mobile Marketing Market by End Use
Chapter 9. LAMEA Mobile Marketing Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- SAS Institute Inc.
- LoopMe Limited
- Yahoo Inc.
- Google LLC (Alphabet Inc.)
- IBM Corporation
- InMobi Pte. Ltd.
- Adobe, Inc.
- App Samurai Inc.
- Oracle Corporation
- Salesforce, Inc.
Methodology
LOADING...
