The Latin America, Middle East and Africa Short Video Platforms Market should witness market growth of 14.0% CAGR during the forecast period (2023-2029).
Short-form video influencer marketing is effective for raising brand awareness, driving high-quality traffic, and communicating with a company's target market. Every business that wants to enjoy long-term growth must engage in influencer marketing, a multibillion-dollar industry force. Most individuals who use their selfie cameras to record a brief video of themselves cannot make any money. This trend is impacting people of all ages. The demand for and production of short videos has surged due to affordable Android phones with quality cameras.
The short video platforms provide a wide range of economic structures, and each business has a different revenue stream. Also, these platforms provide free services to users that want business model testing. The development of the short video platforms market is anticipated to be influenced by favorable regulations, supportive government policies, and incentives. In addition, customers' increased purchasing power and rise in disposable income will also support the short video-sharing platform's market growth.
The growing popularity of online shopping among consumers is the main driver of the United Arab Emirates' e-commerce business. Due to this, more suppliers for the global e-commerce industry are making investments in the country. Several factors have contributed to the United Arab Emirates' e-commerce sector's tremendous growth. The rise in smartphone & internet usage is one of the primary drivers of its e-commerce expansion. Many luxury companies have launched their websites in Arabic to entice local consumers who have been hesitant to shop online due to linguistic issues. Short video platforms are expected to become more popular in the industry due to the marketing players' use of video marketing as a promotional approach.
The Brazil market dominated the LAMEA Short Video Platforms Market by Country in 2022, and would continue to be a dominant market till 2029; thereby, achieving a market value of $58 Million by 2029. The Argentina market is experiencing a CAGR of 14.6% during (2023-2029). Additionally, The UAE market would display a CAGR of 13.7% during (2023-2029).
Based on End-use, the market is segmented into Media & Entertainment, Education, Live Commerce and Others. Based on Platforms, the market is segmented into iOS, Android and Others. Based on Type, the market is segmented into Video Posts and Live Video. Based on Application, the market is segmented into Application-based and Website-based. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Meta Platforms, Inc., Vimeo.com, Inc., Tencent Holdings Ltd., Snow Co., Ltd. (Naver Corporation), Yixia Technology (Miaopai), Beijing Weiran Network Technology Co., Ltd. (Pear Video), Kuaishou Technology, Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai), Snap, Inc. (SnapChat) and ByteDance Ltd.
Short-form video influencer marketing is effective for raising brand awareness, driving high-quality traffic, and communicating with a company's target market. Every business that wants to enjoy long-term growth must engage in influencer marketing, a multibillion-dollar industry force. Most individuals who use their selfie cameras to record a brief video of themselves cannot make any money. This trend is impacting people of all ages. The demand for and production of short videos has surged due to affordable Android phones with quality cameras.
The short video platforms provide a wide range of economic structures, and each business has a different revenue stream. Also, these platforms provide free services to users that want business model testing. The development of the short video platforms market is anticipated to be influenced by favorable regulations, supportive government policies, and incentives. In addition, customers' increased purchasing power and rise in disposable income will also support the short video-sharing platform's market growth.
The growing popularity of online shopping among consumers is the main driver of the United Arab Emirates' e-commerce business. Due to this, more suppliers for the global e-commerce industry are making investments in the country. Several factors have contributed to the United Arab Emirates' e-commerce sector's tremendous growth. The rise in smartphone & internet usage is one of the primary drivers of its e-commerce expansion. Many luxury companies have launched their websites in Arabic to entice local consumers who have been hesitant to shop online due to linguistic issues. Short video platforms are expected to become more popular in the industry due to the marketing players' use of video marketing as a promotional approach.
The Brazil market dominated the LAMEA Short Video Platforms Market by Country in 2022, and would continue to be a dominant market till 2029; thereby, achieving a market value of $58 Million by 2029. The Argentina market is experiencing a CAGR of 14.6% during (2023-2029). Additionally, The UAE market would display a CAGR of 13.7% during (2023-2029).
Based on End-use, the market is segmented into Media & Entertainment, Education, Live Commerce and Others. Based on Platforms, the market is segmented into iOS, Android and Others. Based on Type, the market is segmented into Video Posts and Live Video. Based on Application, the market is segmented into Application-based and Website-based. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Meta Platforms, Inc., Vimeo.com, Inc., Tencent Holdings Ltd., Snow Co., Ltd. (Naver Corporation), Yixia Technology (Miaopai), Beijing Weiran Network Technology Co., Ltd. (Pear Video), Kuaishou Technology, Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai), Snap, Inc. (SnapChat) and ByteDance Ltd.
Scope of the Study
By End-use
- Media & Entertainment
- Education
- Live Commerce
- Others
By Platforms
- iOS
- Android
- Others
By Type
- Video Posts
- Live Video
By Application
- Application-based
- Website-based
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Meta Platforms, Inc.
- Vimeo.com, Inc.
- Tencent Holdings Ltd.
- Snow Co., Ltd. (Naver Corporation)
- Yixia Technology (Miaopai)
- Beijing Weiran Network Technology Co., Ltd. (Pear Video)
- Kuaishou Technology
- Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai)
- Snap, Inc. (SnapChat)
- ByteDance Ltd.
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Competition Analysis - Global
Chapter 4. LAMEA Short Video Platforms Market by End-use
Chapter 5. LAMEA Short Video Platforms Market by Platforms
Chapter 6. LAMEA Short Video Platforms Market by Type
Chapter 7. LAMEA Short Video Platforms Market by Application
Chapter 8. LAMEA Short Video Platforms Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Meta Platforms, Inc.
- Vimeo.com, Inc.
- Tencent Holdings Ltd.
- Snow Co., Ltd. (Naver Corporation)
- Yixia Technology (Miaopai)
- Beijing Weiran Network Technology Co., Ltd. (Pear Video)
- Kuaishou Technology
- Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai)
- Snap, Inc. (SnapChat)
- ByteDance Ltd.
Methodology
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