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LAMEA Social Media Management Market Size, Share & Trends Analysis Report by Component, Vertical, Deployment, Function, Application, Country and Growth Forecast, 2024-2031

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    Report

  • 193 Pages
  • August 2024
  • Region: Africa, Middle East
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5996294
Description Jump to:
The Latin America, Middle East and Africa Social Media Management Market is projected to witness market growth of 25.2% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Social Media Management Market by country in 2023, and is projected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.10 billion by 2031. The Argentina market is showcasing a CAGR of 26.5% during 2024-2031. Additionally, the UAE market would register a CAGR of 24.8% during 2024-2031.



Social media has become a primary channel for customer support and service. Businesses use social media management tools to monitor and respond to real-time customer inquiries, complaints, and feedback. By providing prompt and effective support, businesses enhance customer satisfaction and build positive brand relationships.

Additionally, social media management tools enable businesses to engage with customers in a personalized manner. Features, like targeted content delivery, sentiment analysis, and audience segmentation, allow businesses to tailor their interactions and communications based on individual preferences and behaviours.

The UAE, particularly Dubai and Abu Dhabi, is home to some of the most renowned tourist destinations. The tourism sector extensively uses social media platforms for promotional activities to attract international visitors. The demand for comprehensive social media management tools has increased due to the emphasis on visibility, which is necessary to manage and optimize these promotions effectively. The travel and tourism sector's direct contribution to the UAE's GDP in 2016 was AED 68.5 billion (USD 18.7 billion), as reported by the UAE Government.

Based on Component, the market is segmented into Solution (Social Media Marketing, Social Media Listening, Monitoring, & Analytics, Social Media Risk & Compliance Management, and Social Media Asset & Content Management) and Services Professional Services and Managed Services. Based on Vertical, the market is segmented into BFSI, Government & Public Sector, Retail & Consumer Goods, Healthcare & Life Sciences, Media & Entertainment, IT & Telecommunications, Manufacturing, Travel & Hospitality, and Others. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Function, the market is segmented into Business Processes and Product Development. Based on Application, the market is segmented into Sales & Marketing Management, Competitive Intelligence, Customer Experience Management, Risk Management & Fraud Detection, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

List of Key Companies Profiled

  • Adobe, Inc.
  • IBM Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Zoho Corporation Pvt. Ltd.
  • Onclusive, Inc.
  • HubSpot, Inc.
  • Sprinklr, Inc.

Market Report Segmentation

By Component

  • Solution
    • Social Media Marketing
    • Social Media Listening, Monitoring, & Analytics
    • Social Media Risk & Compliance Management
    • Social Media Asset & Content Management
  • Services
    • Professional Services
    • Managed Services

By Vertical

  • BFSI
  • Government & Public Sector
  • Retail & Consumer Goods
  • Healthcare & Life Sciences
  • Media & Entertainment
  • IT & Telecommunications
  • Manufacturing
  • Travel & Hospitality
  • Others

By Deployment

  • Cloud
  • On-Premises

By Organization Size

  • SMEs
  • Large Enterprises

By Function

  • Business Processes
  • Product Development

By Application

  • Sales & Marketing Management
  • Competitive Intelligence
  • Customer Experience Management
  • Risk Management & Fraud Detection
  • Others

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Social Media Management Market, by Component
1.4.2 LAMEA Social Media Management Market, by Vertical
1.4.3 LAMEA Social Media Management Market, by Deployment
1.4.4 LAMEA Social Media Management Market, by Organization Size
1.4.5 LAMEA Social Media Management Market, by Function
1.4.6 LAMEA Social Media Management Market, by Application
1.4.7 LAMEA Social Media Management Market, by Country
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.1 Market Share Analysis, 2023
4.2 Top Winning Strategies
4.2.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.2.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2023, Mar - 2024, Jun) Leading Players
4.3 Porter Five Forces Analysis
Chapter 5. LAMEA Social Media Management Market by Component
5.1 LAMEA Solution Market by Country
5.2 LAMEA Social Media Management Market by Solution Type
5.2.1 LAMEA Social Media Marketing Market by Country
5.2.2 LAMEA Social Media Listening, Monitoring, & Analytics Market by Country
5.2.3 LAMEA Social Media Risk & Compliance Management Market by Country
5.2.4 LAMEA Social Media Asset & Content Management Market by Country
5.3 LAMEA Services Market by Country
5.4 LAMEA Social Media Management Market by Services Type
5.4.1 LAMEA Professional Services Market by Country
5.4.2 LAMEA Managed Services Market by Country
Chapter 6. LAMEA Social Media Management Market by Vertical
6.1 LAMEA BFSI Market by Country
6.2 LAMEA Government & Public Sector Market by Country
6.3 LAMEA Retail & Consumer Goods Market by Country
6.4 LAMEA Healthcare & Life Sciences Market by Country
6.5 LAMEA Media & Entertainment Market by Country
6.6 LAMEA IT & Telecommunications Market by Country
6.7 LAMEA Manufacturing Market by Country
6.8 LAMEA Travel & Hospitality Market by Country
6.9 LAMEA Others Market by Country
Chapter 7. LAMEA Social Media Management Market by Deployment
7.1 LAMEA Cloud Market by Country
7.2 LAMEA On-Premises Market by Country
Chapter 8. LAMEA Social Media Management Market by Organization Size
8.1 LAMEA SMEs Market by Country
8.2 LAMEA Large Enterprises Market by Country
Chapter 9. LAMEA Social Media Management Market by Function
9.1 LAMEA Business Processes Market by Country
9.2 LAMEA Product Development Market by Country
Chapter 10. LAMEA Social Media Management Market by Application
10.1 LAMEA Sales & Marketing Management Market by Country
10.2 LAMEA Competitive Intelligence Market by Country
10.3 LAMEA Customer Experience Management Market by Country
10.4 LAMEA Risk Management & Fraud Detection Market by Country
10.5 LAMEA Others Market by Country
Chapter 11. LAMEA Social Media Management Market by Country
11.1 Brazil Social Media Management Market
11.1.1 Brazil Social Media Management Market by Component
11.1.1.1 Brazil Social Media Management Market by Solution Type
11.1.1.2 Brazil Social Media Management Market by Services Type
11.1.2 Brazil Social Media Management Market by Vertical
11.1.3 Brazil Social Media Management Market by Deployment
11.1.4 Brazil Social Media Management Market by Organization Size
11.1.5 Brazil Social Media Management Market by Function
11.1.6 Brazil Social Media Management Market by Application
11.2 Argentina Social Media Management Market
11.2.1 Argentina Social Media Management Market by Component
11.2.1.1 Argentina Social Media Management Market by Solution Type
11.2.1.2 Argentina Social Media Management Market by Services Type
11.2.2 Argentina Social Media Management Market by Vertical
11.2.3 Argentina Social Media Management Market by Deployment
11.2.4 Argentina Social Media Management Market by Organization Size
11.2.5 Argentina Social Media Management Market by Function
11.2.6 Argentina Social Media Management Market by Application
11.3 UAE Social Media Management Market
11.3.1 UAE Social Media Management Market by Component
11.3.1.1 UAE Social Media Management Market by Solution Type
11.3.1.2 UAE Social Media Management Market by Services Type
11.3.2 UAE Social Media Management Market by Vertical
11.3.3 UAE Social Media Management Market by Deployment
11.3.4 UAE Social Media Management Market by Organization Size
11.3.5 UAE Social Media Management Market by Function
11.3.6 UAE Social Media Management Market by Application
11.4 Saudi Arabia Social Media Management Market
11.4.1 Saudi Arabia Social Media Management Market by Component
11.4.1.1 Saudi Arabia Social Media Management Market by Solution Type
11.4.1.2 Saudi Arabia Social Media Management Market by Services Type
11.4.2 Saudi Arabia Social Media Management Market by Vertical
11.4.3 Saudi Arabia Social Media Management Market by Deployment
11.4.4 Saudi Arabia Social Media Management Market by Organization Size
11.4.5 Saudi Arabia Social Media Management Market by Function
11.4.6 Saudi Arabia Social Media Management Market by Application
11.5 South Africa Social Media Management Market
11.5.1 South Africa Social Media Management Market by Component
11.5.1.1 South Africa Social Media Management Market by Solution Type
11.5.1.2 South Africa Social Media Management Market by Services Type
11.5.2 South Africa Social Media Management Market by Vertical
11.5.3 South Africa Social Media Management Market by Deployment
11.5.4 South Africa Social Media Management Market by Organization Size
11.5.5 South Africa Social Media Management Market by Function
11.5.6 South Africa Social Media Management Market by Application
11.6 Nigeria Social Media Management Market
11.6.1 Nigeria Social Media Management Market by Component
11.6.1.1 Nigeria Social Media Management Market by Solution Type
11.6.1.2 Nigeria Social Media Management Market by Services Type
11.6.2 Nigeria Social Media Management Market by Vertical
11.6.3 Nigeria Social Media Management Market by Deployment
11.6.4 Nigeria Social Media Management Market by Organization Size
11.6.5 Nigeria Social Media Management Market by Function
11.6.6 Nigeria Social Media Management Market by Application
11.7 Rest of LAMEA Social Media Management Market
11.7.1 Rest of LAMEA Social Media Management Market by Component
11.7.1.1 Rest of LAMEA Social Media Management Market by Solution Type
11.7.1.2 Rest of LAMEA Social Media Management Market by Services Type
11.7.2 Rest of LAMEA Social Media Management Market by Vertical
11.7.3 Rest of LAMEA Social Media Management Market by Deployment
11.7.4 Rest of LAMEA Social Media Management Market by Organization Size
11.7.5 Rest of LAMEA Social Media Management Market by Function
11.7.6 Rest of LAMEA Social Media Management Market by Application
Chapter 12. Company Profiles
12.1 Adobe, Inc.
12.1.1 Company Overview
12.1.2 Financial Analysis
12.1.3 Segmental and Regional Analysis
12.1.4 Research & Development Expense
12.1.5 Recent Strategies and Developments
12.1.5.1 Partnerships, Collaborations, and Agreements
12.1.5.2 Product Launches and Product Expansions
12.1.6 SWOT Analysis
12.2 IBM Corporation
12.2.1 Company Overview
12.2.2 Financial Analysis
12.2.3 Regional & Segmental Analysis
12.2.4 Research & Development Expenses
12.2.5 Recent Strategies and Developments
12.2.5.1 Partnerships, Collaborations, and Agreements
12.2.6 SWOT Analysis
12.3 Oracle Corporation
12.3.1 Company Overview
12.3.2 Financial Analysis
12.3.3 Segmental and Regional Analysis
12.3.4 Research & Development Expense
12.3.5 Recent Strategies and Developments
12.3.5.1 Partnerships, Collaborations, and Agreements
12.3.6 SWOT Analysis
12.4 Salesforce, Inc.
12.4.1 Company Overview
12.4.2 Financial Analysis
12.4.3 Regional Analysis
12.4.4 Research & Development Expenses
12.4.5 Recent Strategies and Developments
12.4.5.1 Partnerships, Collaborations, and Agreements
12.4.5.2 Acquisition and Mergers
12.4.6 SWOT Analysis
12.5 Microsoft Corporation
12.5.1 Company Overview
12.5.2 Financial Analysis
12.5.3 Segmental and Regional Analysis
12.5.4 Research & Development Expenses
12.5.5 Recent Strategies and Developments
12.5.5.1 Acquisition and Mergers
12.5.6 SWOT Analysis
12.6 Google LLC (Alphabet Inc.)
12.6.1 Company Overview
12.6.2 Financial Analysis
12.6.3 Segmental and Regional Analysis
12.6.4 Research & Development Expense
12.6.5 Recent Strategies and Developments
12.6.5.1 Product Launches and Product Expansions
12.6.6 SWOT Analysis
12.7 Zoho Corporation Pvt. Ltd.
12.7.1 Company Overview
12.7.2 SWOT Analysis
12.8 HubSpot, Inc.
12.8.1 Company Overview
12.8.2 Financial Analysis
12.8.3 Regional Analysis
12.8.4 Research & Development Expenses
12.8.5 Recent Strategies and Developments
12.8.5.1 Partnerships, Collaborations, and Agreements
12.9 Onclusive, Inc.
12.9.1 Company Overview
12.9.2 Recent Strategies and Developments
12.9.2.1 Product Launches and Product Expansions
12.10. Sprinklr, Inc.
12.10.1 Company Overview
12.10.2 Financial Analysis
12.10.3 Regional Analysis
12.10.4 Research & Development Expenses

Companies Mentioned

  • Adobe, Inc.
  • IBM Corporation
  • Oracle Corporation
  • Salesforce, Inc.
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Zoho Corporation Pvt. Ltd.
  • Onclusive, Inc.
  • HubSpot, Inc.
  • Sprinklr, Inc.

Methodology

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About the Social Media Management Market

Social media management software is a type of software used to manage and monitor social media accounts. It is used to create, schedule, and publish content, as well as to measure the performance of social media campaigns. It also provides analytics and insights into the effectiveness of social media campaigns. The software can be used to manage multiple accounts across different social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. The social media management market is growing rapidly, driven by the increasing use of social media for marketing and communication purposes. Companies are increasingly investing in social media management software to improve their social media presence and engagement. Some companies in the social media management market include Hootsuite, Sprout Social, Buffer, Sendible, and SocialPilot. Show Less Read more

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