Middle East & Africa Television Market Outlook, 2028

The Middle East and Africa have witnessed a growth in the middle-class population, resulting in increased disposable income and higher spending power. As a result, more households can afford televisions and pay for cable or satellite subscriptions, leading to greater market potential for television services. Furthermore, government and private sector investments in infrastructure have significantly improved television broadcasting capabilities in the region. The expansion of cable and satellite networks, the rollout of digital broadcasting, and the development of telecommunications infrastructure have enhanced the reach and quality of television services, especially in remote and rural areas. Moreover, social media influencers and content creators have gained significant influence in the Middle East and Africa. Many television networks and production companies collaborate with popular influencers to create unique and engaging television content that resonates with their fan base. This integration of influencers and social media trends enhances the reach and appeal of television programming among younger audiences. In addition, the Middle East and Africa have seen a significant increase in internet penetration in recent years. This has facilitated the growth of online streaming platforms, video-on-demand services, and digital television channels. The availability of high-speed internet and affordable data plans has made it easier for viewers to access and consume television content online.

According to the research report Middle East & Africa Television Market Outlook, 2028, The market is projected to reach market size more than USD 22 Billion by 2028. Over-the-top (OTT) platforms such as Netflix, Amazon Prime Video, and local services like Shahid and Starzplay have gained popularity, offering a wide range of content on demand. Furthermore, sports broadcasting remains a significant driver of television viewership in the MEA market. Football (soccer) is particularly popular, with major international tournaments attracting a massive audience. Broadcasting rights for these sporting events are highly sought-after, and networks are investing heavily to secure exclusive coverage. Additionally, regional sports leagues and events are gaining popularity, providing more content for viewers. Moreover, there is an increased focus on children's programming in the Middle East and Africa. Television networks and streaming platforms are developing content that is educational, entertaining, and culturally relevant for children. This includes animated series, educational shows, and locally produced children's content. The expansion of children's programming targets a key demographic and meets the demand for family-friendly content. In addition, co-viewing experiences, where multiple individuals watch television content together, are prevalent in the Middle East and Africa. Television shows, especially during Ramadan, become social events that bring families and friends together. This cultural practice strengthens the communal aspect of television viewing and drives higher viewership during specific times and events.

Saudi Arabia has a well-established television industry with a mix of state-owned and private television broadcasters. The state-owned Saudi Broadcasting Authority (SBA) operates several free-to-air channels, including Saudi TV1, Saudi TV2, and Al Ekhbariya. Private broadcasters, such as MBC Group and Rotana Media Group, offer a wide range of entertainment and cultural programming. Furthermore, pay-tv subscriptions have been growing in Saudi Arabia, driven by the demand for premium content, including international movies, sports events, and popular TV series. Companies like OSN and beIN Sports offer subscription-based services, providing access to a variety of channels and exclusive content. In addition, the UAE has a diverse and dynamic television landscape. Dubai Media Incorporated (DMI) is a key state-owned broadcaster that operates several channels, including Dubai TV, Dubai One, and Dubai Sports. Private broadcasters like MBC Group, Abu Dhabi Media, and OSN offer a wide range of channels and content, catering to different viewer preferences. Furthermore, South Africa has a well-developed and competitive television market. The South African Broadcasting Corporation (SABC) is the public broadcaster, offering a range of channels, including SABC 1, SABC 2, and SABC 3. There are also private broadcasters, such as e.tv, M-Net, and MultiChoice that provide a variety of local and international content.

Major Companies present in the market:

Samsung Electronics Co., Ltd, LG Corporation, TCL Technology Group Corporation, Sony Corporation, Panasonic Corporation, Hisense Group, Skyworth Group Co., Ltd., Xiaomi Corporation, Toshiba Corporation, Koninklijke Philips N.V., Apple Inc., Sharp Corporation, Micromax Informatics, JVCKenwood Corporation, OnePlus Technology (Shenzhen) Co., Ltd, Mirc Electronics Ltd.

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• Saudi Arabia
• United Arab Emirates
• South Africa

Aspects covered in this report

• North America Television market with its value and forecast along with its segments
• Country-wise Television market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Screen

• Full HD TV
• HD TV
• 4K UHD TV
• 8K TV

By Screen Size

• Below 32 inches
• 32-45 inches
• 46-55 inches
• 56-65 inches
• 65+ inches

By Distribution Channel

• Multibranded Stores
• Supermarket
• Brand Stores & Others
• Online

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to washing machine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.