Middle East & Africa Corporate Wellness Market Outlook, 2029

In the Middle East and Africa, the corporate wellness sector is expanding and changing quickly due to a number of socioeconomic issues, cultural influences, and growing recognition of the value of employee well-being. Businesses in the Middle East & Africa area are realizing that investing in the health and wellness of their employees is not only socially responsible but also necessary to keep a motivated and productive staff as they fight to stay competitive in a globalized market. The Middle East & Africa region's changing economic structure is one of the primary drivers of the corporate wellness business.

The Middle East, in particular, is home to several rapidly growing economies fueled by abundant natural resources, strategic geographical positioning, and ambitious economic diversification efforts. Countries such as the United Arab Emirates (UAE), Saudi Arabia, Qatar, and Kuwait have emerged as major business hubs, attracting multinational corporations and a diverse expatriate workforce. As these economies continue to expand, there is an increasing demand for comprehensive corporate wellness programs to support the well-being of employees and drive organizational success. Furthermore, the Middle East & Africa region is seeing an increase in the prevalence of lifestyle-related health problems like obesity, diabetes, and cardiovascular illnesses. This increase is being caused by sedentary lifestyles, poor eating habits, and high levels of stress. As a result, businesses in the area are realizing how important it is to handle these health issues through workplace wellness programs. Employers can enhance employee productivity and health while lowering long-term healthcare costs by encouraging healthy habits, giving access to preventative healthcare services, and fostering a positive work environment. In the Middle East & Africa region, cultural factors also have a big impact on how corporate health is perceived. In many Middle Eastern and African societies, there is a strong emphasis on family, community, and holistic well-being. Traditional practices such as yoga, meditation, and herbal medicine are often integrated into corporate wellness programs alongside more modern approaches. Companies operating in the region must be mindful of cultural sensitivities and preferences when designing and implementing wellness initiatives to ensure they resonate with employees and are culturally appropriate.

According to the research report 'Middle East & Africa Corporate Wellness Market Outlook, 2029,' the Middle East & Africa Corporate Wellness market is expected reach market size of more than USD 5.50 Billion by 2029. Corporate wellness is expanding in the Middle East & Africa region, thanks to government efforts and assistance. To address public health issues and encourage healthy lifestyles among their citizens, numerous Middle Eastern countries have started national health promotion campaigns and projects. Governments may offer financial incentives or mandates that compel companies to fund workplace health initiatives as a component of their CSR initiatives.

For instance, the UAE government's 'National Agenda for Wellbeing 2021-2031' seeks to improve social, psychological, and physical well-being in all spheres of society in order to position the UAE among the world's most prosperous nations. Innovation and expansion potential in the corporate wellness sector in the Middle East & Africa area are also brought about by technological improvements. With elevated concentrations of smartphone penetration and internet connectivity, companies are leveraging digital health solutions, wearable devices, and mobile applications to engage employees in their wellness journey.

These technologies enable real-time monitoring of health metrics, personalized coaching, and interactive wellness challenges, making it easier and more convenient for employees to participate in corporate wellness programs regardless of their location. Furthermore, the notion of 'majlis,' denoting a place for communal meetings, is widely accepted in Middle Eastern society and also applies to work settings. As part of their health programs, businesses in the area frequently place a high priority on creating a sense of community and social connection among their employees. To encourage employee engagement and wellbeing, this may entail planning volunteer opportunities, cultural events, and team-building exercises. Furthermore, the idea of Ubuntu, which translates to 'I am because we are,' is fundamental to a lot of African cultures and highlights how intertwined people are within a society. In Africa, corporate wellness initiatives that prioritize social responsibility and group well-being frequently mirror this collective mentality. Businesses can participate in environmental preservation projects, community outreach programs, and social inequality campaigns as part of their broader wellness strategy.

Major Drivers

Rising chronic disease burden: The Middle East and Africa encounter noteworthy obstacles concerning the ubiquity of chronic illnesses like obesity, diabetes, and cardiovascular ailments. Stress, poor food, and sedentary lifestyle choices are some of the lifestyle variables that contribute to the region's growing chronic illness burden. As a result, businesses are realizing more and more that they need to implement workplace wellness programs to address these health challenges. Programs for corporate wellness that emphasize preventative health, like exercise regimens, dietary counseling, and stress reduction classes, are turning into vital resources for reducing the effects of chronic illnesses and enhancing worker wellbeing.

Expanding corporate sector: The corporate sector is expanding, and the economies of the Middle East and Africa are expanding quickly due to factors like infrastructure development, urbanization, and foreign investment. A competitive job market and an increasing need for skilled labor are the results of the corporate sector's expansion. Corporate wellness initiatives are being used by businesses as a tactical tool to draw in and hold onto top talent, boost employee happiness and engagement, and set themselves apart as preferred employers in the region's fast-paced business environment.

Major Challenges

Healthcare infrastructure disparities: Cities frequently have better healthcare facilities than rural locations, and MEA countries show notable differences in healthcare infrastructure and access to medical services. This poses a problem for business wellness initiatives because workers in rural or underdeveloped locations do not have easy access to preventative care and healthcare resources. When creating wellness programs, businesses should take these discrepancies into account. They should also look into cutting-edge approaches like telemedicine and mobile clinics to successfully reach employees who work in remote areas and take care of their health needs.

Based on service offering segment market includes health risk assessment, fitness, smoking cessation, health screening, nutrition & weight management, stress management and others. Smoking cessation service offering is expected to grow at fastest rate in Middle East & Africa corporate wellness market. In terms of end user segment market is segmented into large scale organizations, medium scale organizations and small scale organizations. Small scale organisations end user segment is projected to grow at rapid pace in Middle East & Africa corporate wellness market.

The Middle East & Africa region has one of the world's highest smoking prevalence rates, and tobacco use is a major public health concern. In many countries around the region, smoking is culturally embedded, and tobacco products are widely available and socially acceptable. The high prevalence of smoking-related ailments, such as lung cancer, heart disease, and respiratory problems, highlights the region's critical need for smoking cessation initiatives. Employers in the Middle East & Africa area are increasingly recognizing the need to encourage employee health and well-being as part of their corporate social responsibility (CSR) efforts.

Offering smoking cessation treatments as part of corporate wellness initiatives indicates a commitment to employee health and promotes a smoke-free workplace. Employers can use smoking cessation services to enhance their CSR reputation, attract top talent, and retain employees who value health-conscious workplaces. Small-scale firms in the Middle East & Africa region are increasingly realizing the value of investing in employee health and wellness.

As the benefits of corporate wellness programs become more widely known, smaller businesses are more interested in introducing wellness initiatives to boost employee happiness, productivity, and overall organizational performance. Small-scale businesses confront fierce competition for talent in the Middle East & Africa area, particularly in industries with a strong need for skilled labor. In order to attract and retain top personnel, small firms are utilizing corporate wellness initiatives as a strategic strategy. Offering wellness perks and amenities can help smaller businesses stand out as employers of choice and improve their ability to recruit and retain employees.

Based on category segment market is bifurcated into organizations/ employers, fitness & nutrition consultants and psychological therapists. Organizations/ employers category segment is expected to lead the Middle East & Africa corporate wellness market. Based on delivery mode segment includes onsite and offsite. Offsite delivery mode segment is expected to grow at fastest rate in Middle East & Africa corporate wellness market.

Organizations and employers are directly responsible for their employees health and well-being. As a result, they are frequently the key drivers behind the establishment of corporate wellness initiatives. Organizations understand that investing in their employees health and well-being not only boosts morale and productivity but also adds to long-term business success. Organizations often have more financial resources and infrastructure than individual individuals or market segments. This allows them to allocate cash for the implementation of complete corporate wellness initiatives, such as wellness programs, facilities, and services.

Organizations with the right resources can establish and sustain effective wellness plans that address their workforce's different demands. Offsite distribution makes corporate wellness programs available to a larger audience, including employees who do not have access to onsite amenities or work remotely. Organizations can ensure inclusion and accommodate their workforce's different requirements and preferences by providing wellness activities at off-site places such as community centers, fitness studios, or outdoor venues.

Offsite wellness activities give employees more flexibility and convenience when engaging in company wellness initiatives. Employees can choose activities that meet their schedule, tastes, and lifestyle, such as taking a yoga class before or after work, going on a weekend hiking trip, or participating in virtual wellness sessions from the comfort of their own home. This flexibility encourages more engagement and participation in wellness activities, resulting in improved health outcomes.

Based on report market includes three major countries including United Arab Emirates, Saudi Arabia and South Africa. Saudi Arabia is projected to play major role in Middle East & Africa corporate wellness market.

Saudi Arabia's corporate sector is expanding and diversifying quickly, thanks to government initiatives to encourage the expansion of the private sector and draw in outside capital. The Kingdom's Vision 2030 plan seeks to improve Saudi enterprises competitiveness on the international market, promote entrepreneurship, and expand non-oil sectors in order to restructure the country's economy. Growing awareness among Saudi businesses of the value of spending on employee health and wellbeing to boost output, draw in top talent, and promote corporate success is a result of the expansion of the corporate sector.

Saudi Arabia, with the biggest economy in the Gulf Cooperation Council (GCC), is propelled by oil earnings, astute investments, and expansive plans for economic diversification delineated in the Vision 2030 blueprint. Saudi Arabia's strong economy places it as a key player in the corporate sector, with ample resources available for investment in employee well-being and corporate wellness programs.

The promotion of occupational health has received significant backing from the Saudi government through a number of programs and laws. The Saudi Ministry of Health, for instance, has started initiatives to spread knowledge about the value of preventative healthcare and healthy lives. Furthermore, the Saudi Vision 2030 agenda highlights the necessity of advancing population health and well-being through programs that support exercise, a balanced diet, and stress reduction at work. A government-backed corporate wellness program can be implemented by businesses thanks to the favorable regulatory environment.

Recent Developments

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Corporate Wellness market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Service Offering

• Health Risk Assessment
• Fitness
• Smoking Cessation
• Health Screening
• Nutrition & Weight Management
• Stress Management
• Others

By End User

• Large Scale Organizations
• Medium Scale Organizations
• Small Scale Organizations

By Category

• Organizations/Employers
• Fitness & Nutrition Consultants
• Psychological Therapists

By Delivery Mode

• Onsite
• Offsite

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Corporate Wellness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


This product will be delivered within 2 business days.