The multichannel marketing hubs market size has grown rapidly in recent years. It will grow from $5.8 billion in 2024 to $6.44 billion in 2025 at a compound annual growth rate (CAGR) of 11.1%. The growth in the historic period can be attributed to increasing digitalization, growing demand for personalization, regulatory compliance requirements, competitive pressure, and market dynamics.
The multichannel marketing hubs market size is expected to see rapid growth in the next few years. It will grow to $9.71 billion in 2029 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to emphasis on customer experience, integration of offline and online channels, rise of account-based marketing, and shift towards unified customer data platforms. Major trends in the forecast period include omnichannel orchestration, real-time personalization, enhanced data privacy and compliance, integration with emerging channels, and expansion of customer journey analytics.
The growing importance of social media is expected to drive the expansion of the multichannel marketing hub market in the future. Social media’s significance lies in its vast global reach, enabling communication, networking, marketing, influence, customer engagement, information sharing, and cultural expression. Multi-channel social media marketing enhances user engagement across various platforms, fosters conversations, and helps build relationships with potential customers. For example, in February 2024, the Australian Communications and Media Authority, an independent government agency, reported that in 2023, 46% of 18-24-year-olds considered social media their primary news source, a significant increase from 28% the previous year. As a result, the growing importance of social media is driving the growth of the multichannel marketing hub market.
Key players in the multichannel marketing hub market are directing their efforts towards the advancement of AI and machine learning technologies, such as AI content generators, to fortify their competitive edge and enhance customer engagement. AI content generators leverage machine learning algorithms to elevate computer-generated content by reformulating existing material using human logic, thereby generating high-quality articles. For instance, in April 2023, Constant Contact Inc., a US-based advertising services company, introduced the first multichannel AI content generator tailored for small businesses and nonprofits. This groundbreaking platform empowers customers to automate copywriting for email, text, and social media campaigns. Leveraging proprietary data and AI algorithms, the platform discerns the most captivating content for small business clients, streamlining the writing process and enabling users to craft engaging messages efficiently, thereby optimizing time resources.
In September 2024, Braze, a customer engagement platform based in the U.S., teamed up with BET+ (Black Entertainment Television network) to support the "Tech for an Equitable Future" grant program. This initiative is designed to empower Black entrepreneurs and tech innovators by offering them resources and funding. BET+ is a U.S.-based streaming service that provides a wide range of Black content, including movies, TV shows, and original series.
Major companies operating in the multichannel marketing hubs market are International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Experian plc, SAS Institute Inc., Pegasystems Inc., Catalina Marketing Corporation, Zeta Global Holdings Corp, Acquia Inc., Optimizely CMS, Selligent Marketing Cloud, AdMedia Partners Inc., Epsilon Data Management LLC, Maropost Inc., RedPoint Global Inc., Sailthru Inc., Cheetah Digital Inc., Toggl OU, Media Culture LLC, Nexcessnet LLC, Adfire Health LLC, Emma, Vuture Ltd., Ninja Promotional Marketing Inc.
North America was the largest region in the multichannel marketing hubs market in 2024. The regions covered in the multichannel marketing hubs market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the multichannel marketing hubs market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The multichannel marketing hubs market consists of revenues earned by entities by providing services such as data integration and management, campaign management, content management, analytics and insights, and cross-channel engagement. The market value includes the value of related goods sold by the service provider or included within the service offering. The multichannel marketing hubs market also includes sales of storage devices, networking equipment, and devices for data processing and analytics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
Multichannel marketing hubs are integrated platforms designed to streamline and optimize marketing efforts across multiple channels. These hubs centralize customer data, enabling businesses to create, manage, and analyze campaigns across various channels such as email, social media, websites, and mobile apps.
The primary products of multichannel marketing hubs include websites, mobile, email, and other related products. The mobile segment focuses on technologies and approaches aimed at engaging customers through mobile devices such as smartphones and tablets. This involves leveraging channels such as mobile apps, SMS, and push notifications to deliver personalized experiences and drive user interaction. Deployments of these solutions can be cloud-based or on-premises, catering to applications in both business-to-business (B2B) and business-to-consumer (B2C) scenarios.
The multichannel marketing hubs market research report is one of a series of new reports that provides multichannel marketing hubs market statistics, including the multichannel marketing hubs industry global market size, regional shares, competitors with multichannel marketing hubs market share, detailed multichannel marketing hubs market segments, market trends, and opportunities, and any further data you may need to thrive in the multichannel marketing hubs industry. This multichannel marketing hubs market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Multichannel Marketing Hubs Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on multichannel marketing hubs market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for multichannel marketing hubs? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The multichannel marketing hubs market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Product: Website; Mobile; Email; Other Product2) By Deployment: Cloud-Based; On-Premises
3) By Application: Business-To-Business (B2B); Business-To-Consumer (B2C)
Subsegments:
1) By Website: Web Personalization Platforms; Content Management Systems (CMS); Web Analytics Tools2) By Mobile: Mobile Marketing Platforms; Mobile App Push Notifications; SMS Marketing Solutions
3) By Email: Email Campaign Management Tools; Email Automation Platforms; Email Analytics And Reporting Tools
4) By Other Products: Social Media Marketing Platforms; Video Marketing Solutions; Digital Advertising Tools
Key Companies Mentioned: International Business Machines Corporation; Oracle Corporation; SAP SE; Salesforce Inc; Adobe Inc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this Multichannel Marketing Hubs market report include:- International Business Machines Corporation
- Oracle Corporation
- SAP SE
- Salesforce Inc
- Adobe Inc
- Experian plc
- SAS Institute Inc
- Pegasystems Inc
- Catalina Marketing Corporation
- Zeta Global Holdings Corp
- Acquia Inc
- Optimizely CMS
- Selligent Marketing Cloud
- AdMedia Partners Inc
- Epsilon Data Management LLC
- Maropost Inc
- RedPoint Global Inc
- Sailthru Inc
- Cheetah Digital Inc
- Toggl OU
- Media Culture LLC
- Nexcessnet LLC
- Adfire Health LLC
- Emma
- Vuture Ltd
- Ninja Promotional Marketing Inc
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 200 |
Published | March 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 6.44 Billion |
Forecasted Market Value ( USD | $ 9.71 Billion |
Compound Annual Growth Rate | 10.8% |
Regions Covered | Global |
No. of Companies Mentioned | 27 |