Multichannel Marketing Market Report 2026

The multichannel marketing market size has grown exponentially in recent years. It will grow from $11.65 billion in 2025 to $14.66 billion in 2026 at a compound annual growth rate (CAGR) of 25.8%. The growth in the historic period can be attributed to growing internet penetration, increasing smartphone adoption, emergence of social media platforms, rise in e-commerce activities, demand for targeted advertising.

The multichannel marketing market size is expected to see exponential growth in the next few years. It will grow to $32.14 billion in 2030 at a compound annual growth rate (CAGR) of 21.7%. The growth in the forecast period can be attributed to adoption of ai-driven marketing tools, growth in interactive content, integration of ar/vr in marketing, expansion of mobile commerce, rising demand for real-time analytics. Major trends in the forecast period include personalized customer engagement, omni-channel campaign management, social media integration, influencer & affiliate marketing, customer journey analytics.

The increasing adoption of digital channels is anticipated to drive the expansion of the multichannel marketing market in the coming years. Digital channels refer to online platforms and electronic mediums used for communication, information sharing, and commercial transactions, such as websites, social media, mobile applications, and digital advertising networks. This growing adoption is fueled by rising internet penetration, enhanced convenience and accessibility for consumers, cost-effective marketing strategies, and ongoing technological advancements. Multichannel marketing facilitates this trend by allowing businesses to integrate various digital touchpoints to provide cohesive, consistent, and personalized customer experiences, improving engagement, conversions, and long-term loyalty. For example, in November 2024, a report by the Office of Communications (Ofcom), a UK government agency, highlighted that in May 2024, UK adults spent an average of 4 hours 20 minutes online each day. A survey conducted in July revealed that 57% of 16-24-year-olds sent disappearing snaps on Snapchat. WhatsApp continued to be the most widely used messaging app, reaching 87% of online adults, with 64% using it daily, up from 58% in 2023. Consequently, the rising adoption of digital channels is fueling the growth of the multichannel marketing market.

Leading companies in the multichannel marketing market are creating innovative multichannel texting platforms to meet the growing demand for seamless, integrated customer experiences across diverse channels. These multichannel texting platforms are software solutions that allow businesses to send and receive text messages across multiple communication channels. They enable businesses to engage customers, clients, or employees via text messaging through various channels simultaneously. For example, in May 2023, Marigold, a US-based company specializing in relationship marketing solutions, launched SMS capabilities for Emma customers. This integrated solution empowers marketers to conduct personalized campaigns easily, without additional training or complex setups. Users can access unified contact lists, campaign workflows, and reporting for both email and SMS within one platform, streamlining processes and speeding up campaign execution. Emma by Marigold strengthens businesses’ abilities to build customer relationships through targeted messaging, resulting in enhanced engagement and conversion rates across different industries.

In December 2023, Havas SA, a France-based public relations company, acquired EPROFESSIONAL GmbH, a Germany-based marketing agency specializing in multichannel marketing services. This acquisition enhances Havas' digital marketing capabilities, strengthening its presence in the German market and expanding its global performance marketing expertise.

Major companies operating in the multichannel marketing market are Oracle Corporation, Salesforce Inc, Adobe Inc, HubSpot Inc, Zoho Corporation, Hootsuite Inc, ActiveCampaign LLC, Klaviyo Inc, GetResponse, AWeber Communications, Acoustic, Sendinblue, Act-On Software Inc, SharpSpring Inc, Iterable Inc, Braze Inc, Emarsys AG, MoEngage Inc, CleverTap Inc, Bloomreach Inc, Sprinklr Inc, Freshworks Inc, Keap Inc, Customer.io Inc, MessageBird BV, Twilio Inc.

North America was the largest region in the multichannel marketing market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the multichannel marketing market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the multichannel marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The multichannel marketing market includes revenues earned by entities by providing services such as digital marketing, website development and optimization, mobile marketing, content creation, email marketing, social media management, and customer relationship management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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