Multichannel Marketing Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The multichannel marketing market size has grown exponentially in recent years. It will grow from $9.25 billion in 2024 to $11.67 billion in 2025 at a compound annual growth rate (CAGR) of 26.1%. The growth in the historic period can be attributed to rise of e-commerce, proliferation of mobile devices, advancements in digital advertising technologies, expansion of social media platforms and rise of data analytics and personalization.

The multichannel marketing market size is expected to see exponential growth in the next few years. It will grow to $29.17 billion in 2029 at a compound annual growth rate (CAGR) of 25.7%. The growth in the forecast period can be attributed to artificial intelligence and machine learning integration, expansion of voice and visual search, blockchain for data security and transparency and emergence of 5G technology. Major trends in the forecast period include hyper-personalization, omnichannel customer journeys, interactive and immersive experiences, data privacy and consent management and sustainability and social responsibility.

The increasing adoption of digital channels is expected to drive the growth of the multichannel marketing market in the coming years. Digital channels encompass various online platforms and mediums through which information, communication, and transactions occur electronically. The rise in adoption is attributed to factors such as higher internet penetration, convenience and accessibility, cost-effectiveness, and rapid technological advancements. Multichannel marketing leverages a combination of digital channels to connect and engage with target audiences across multiple touchpoints, aiming to create cohesive, consistent, and personalized experiences that enhance engagement, conversions, and customer loyalty. For instance, in June 2024, NGDATA, a Belgium-based digital experience company, reported that digital ad spending was $522.5 billion in 2021, with projections to reach $835.2 billion by 2026. Additionally, social media advertising plays a significant role in digital marketing, with global spending expected to nearly double from $141 billion in 2022 to $262 billion by 2028. Thus, the rise of digital channels is fueling growth in the multichannel marketing market.

Leading companies in the multichannel marketing market are creating innovative multichannel texting platforms to meet the growing demand for seamless, integrated customer experiences across diverse channels. These multichannel texting platforms are software solutions that allow businesses to send and receive text messages across multiple communication channels. They enable businesses to engage customers, clients, or employees via text messaging through various channels simultaneously. For example, in May 2023, Marigold, a US-based company specializing in relationship marketing solutions, launched SMS capabilities for Emma customers. This integrated solution empowers marketers to conduct personalized campaigns easily, without additional training or complex setups. Users can access unified contact lists, campaign workflows, and reporting for both email and SMS within one platform, streamlining processes and speeding up campaign execution. Emma by Marigold strengthens businesses’ abilities to build customer relationships through targeted messaging, resulting in enhanced engagement and conversion rates across different industries.

In December 2023, Havas SA, a France-based public relations company, acquired EPROFESSIONAL GmbH, a Germany-based marketing agency specializing in multichannel marketing services. This acquisition enhances Havas' digital marketing capabilities, strengthening its presence in the German market and expanding its global performance marketing expertise.

Major companies operating in the multichannel marketing market report are Mailchimp Inc.; International Business Machines Corporation; Oracle Corporation; SAP SE; Salesforce Inc; Adobe Inc.; SAS Institute Inc.; Act-On Software Inc.; HubSpot Inc.; Marketo Inc; Zoho Corporation; Constant Contact Inc; Hootsuite Inc.; ActiveCampaign LLC; Sendinblue; Acoustic; SharpSpring Inc.; Pardot Inc; Eloqua Inc.; Infusionsoft; Klaviyo Inc; ClickDimensions Inc; Campaign Monitor; ConvertKit; GetResponse; AWeber Communications.

North America was the largest region in the multichannel marketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the multichannel marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the multichannel marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The multichannel marketing market includes revenues earned by entities by providing services such as digital marketing, website development and optimization, mobile marketing, content creation, email marketing, social media management, and customer relationship management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Multichannel marketing involves engaging with customers across a variety of channels, both online and offline, to promote products or services. This approach establishes a unified marketing strategy that utilizes different channels' strengths to effectively connect with customers and meet business goals.

The primary forms of multichannel marketing include websites, mobile platforms, email, and others. Websites serve as online hubs comprising web pages with information, multimedia content, and interactive features accessible via the internet. They encompass diverse channel types, including sales through intermediaries, dual distribution, reverse channels, platform insights, global positioning systems (GPS), search engine optimization (SEO), email, and company websites. This strategy finds application across various sectors such as information technology, telecommunications, retail, hospitality, healthcare, automotive, consumer goods, and financial services.

The multichannel marketing market research report is one of a series of new reports that provides multichannel marketing market statistics, including multichannel marketing industry global market size, regional shares, competitors with a multichannel marketing market share, detailed multichannel marketing market segments, market trends and opportunities, and any further data you may need to thrive in the multichannel marketing industry. This multichannel marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.