Next-Generation Personalized Beauty Market Report 2026

The next-generation personalized beauty market size has grown rapidly in recent years. It will grow from $48.57 billion in 2025 to $55.98 billion in 2026 at a compound annual growth rate (CAGR) of 15.3%. The growth in the historic period can be attributed to growth of premium beauty and cosmetics market, increasing consumer awareness of skin and hair health, expansion of e commerce beauty platforms, rising disposable income among urban consumers, strong influence of beauty influencers and brands.

The next-generation personalized beauty market size is expected to see rapid growth in the next few years. It will grow to $97.1 billion in 2030 at a compound annual growth rate (CAGR) of 14.8%. The growth in the forecast period can be attributed to advancements in ai based beauty diagnostics, increasing demand for hyper personalized consumer products, growth of direct to consumer beauty brands, rising adoption of home test kits, increasing focus on personalized wellness and self care. Major trends in the forecast period include rising demand for customized skincare solutions, growing adoption of at home personalized beauty products, increasing preference for data driven beauty consultations, expansion of personalized haircare and makeup offerings, rising consumer focus on individual skin and hair profiles.

The rising urbanization is expected to contribute to the growth of the market in the forecast period. Consumer perception and acceptance of fitness and beauty products have increased significantly in recent years, reshaping the beauty, health, and wellness sector. The industry and its products and services have expanded beyond traditional urban lifestyles. With growing discretionary income among the workforce, increasing urbanization, and a desire for an improved lifestyle, the middle class in second- and third-tier cities has shown greater demand for wellness and beauty services. For instance, in December 2024, Our World In Data, a UK-based non-profit organization, reported that by 2050, the world’s population is projected to reach approximately 9.8 billion, with nearly 7 billion people living in urban areas. The rapid rise in urbanization, particularly in developing economies, is expected to generate strong demand for the next-generation personalized beauty market.

Major companies in the next-generation personalized beauty market are focused on developing advanced products to broaden their product portfolios and expand their next-generation personalized beauty products. For example, in June 2024, Unilever, a UK-based consumer goods company launched BeautyHub PRO. It is an AI-powered platform that utilizes computer vision technology to assess up to 30 visual data points. This innovation allows BeautyHub PRO to provide personalized product recommendations across several Unilever beauty brands, helping consumers find products that match their specific needs. This AI-driven approach not only enhances the customer experience but also drives growth for Unilever’s beauty portfolio by offering more targeted and effective product recommendations.

In May 2023, Oddity, a US-based biotechnology company, acquired Revela for $76 million. With this acquisition, Oddity aims to expand its innovative therapeutic pipeline, accelerate the development of next-generation biologics, strengthen its research and development capabilities, and enhance its overall strategic position in the biotechnology sector. Revela is a US-based biotech company specializing in advanced biotechnological solutions, including novel platforms for precision medicine and targeted therapies.

Major companies operating in the next-generation personalized beauty market are Function of Beauty, Prose, Curology, Hims & Hers Health Inc., Proven Skincare, Skin Inc., Codage Paris, insitU Cosmetics Ltd., esalon, Revieve, Atolla, Yours Custom Beauty, Mixik Skin, Bare Anatomy, Skinsei, Norell Personalized Skincare, Formula Fig, Skinshift, Strands Hair Care, Skin Authority, HiMirror, Shiseido Optune.

Asia-Pacific was the largest region in the next-generation personalized beauty market in 2025 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the next-generation personalized beauty market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the next-generation personalized beauty market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The next-generation personalized beauty market consists of revenues earned by entities by providing skin care products such as face creams and body lotions. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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