Next-Generation Personalized Beauty Market Report 2025

The next-generation personalized beauty market size has grown rapidly in recent years. It will grow from $43 billion in 2024 to $49.09 billion in 2025 at a compound annual growth rate (CAGR) of 14.2%. The growth in the historic period can be attributed to advertising and promotional activities, strong economic growth in emerging markets, and rising disposable income.

The next-generation personalized beauty market size is expected to see rapid growth in the next few years. It will grow to $87.14 billion in 2029 at a compound annual growth rate (CAGR) of 15.4%. The growth in the forecast period can be attributed to rapid urbanization, rapid growth in e-commerce, and tech-savvy customers and companies. Major trends in the forecast period include advertising & promotional activities, strong economic growth in emerging markets, and rising disposable income.

The increasing demand from e-commerce companies for consumer goods to meet the rising expectations of end customers is anticipated to boost the demand for personal hygiene products and drive growth in the next-generation personalized beauty market during the forecast period. The e-commerce sector heavily depends on logistics delivery providers, which are currently serviced by logistics companies. In February 2024, Digital Commerce 36, a US-based media and research organization specializing in e-commerce, reported that U.S. e-commerce sales reached $1.119 trillion in 2023, up from $1.04 trillion in 2022. With shorter delivery times and more efficient supply chains, the demand for last-mile delivery in e-commerce is expected to propel the need for consumer goods, thereby generating interest in next-generation personalized beauty products. Consumers are now 40% more willing to explore new beauty products and brands than they were before the pandemic, making a robust digital strategy essential for maximizing brand discovery. Virtual storefronts have transformed e-commerce from static product catalogs into dynamic, ever-changing locations that resemble physical stores, providing a significant competitive edge for online beauty companies. Therefore, the expanding e-commerce market is expected to drive demand for the next-generation personalized beauty sector.

The ongoing trend of rising urbanization is expected to be a significant contributor to market growth in the forecast period. Urban consumers' perceptions and acceptance of fitness and beauty products have undergone a substantial shift, extending beyond the constraints of city living. With an increase in discretionary income, growing urbanization, and a desire for an improved lifestyle, the middle class in second and third-tier cities is demonstrating a heightened demand for wellness and beauty services. The United Nations predicts that by 2050, approximately 68% of the global population will reside in urban areas, compared to the current 55%. Notably, the rapid growth in urbanization, especially in developing economies, is anticipated to generate substantial demand for the next-generation personalized beauty market. For example, in India, Lakmé is strategically expanding its presence in tier-3 cities, with 25% of its salons already located in these regions, aiming for a comprehensive pan-India reach.

Companies in the next-generation personalized beauty market are concentrating on creating advanced products to diversify their portfolios and enhance their offerings of personalized beauty solutions. For instance, in June 2024, Unilever, a UK-based consumer goods company, launched BeautyHub PRO. This AI-powered platform employs computer vision technology to evaluate up to 30 visual data points. This innovation enables BeautyHub PRO to deliver personalized product recommendations across various Unilever beauty brands, assisting consumers in finding products that cater to their specific needs. This AI-driven approach not only improves the customer experience but also promotes growth for Unilever’s beauty portfolio by providing more targeted and effective product recommendations.

Beauty industry players continue to integrate new technologies and refine their processes to offer more personalized formulas for consumers. While product customization is not a new trend, the advent of direct-to-consumer (D2C) personalized haircare businesses, utilizing quizzes to tailor products based on user preferences, has gained prominence. Companies such as Function of Beauty in the United States, Bare Anatomy in India, and Medulla in Japan have embraced this model. Custom printing is another avenue for creating unique products tailored to individual consumers, as exemplified by MAC Shanghai and Shespoke, offering 3D printed eye shadow palettes and custom-mixed lipsticks, respectively. Advanced technology, such as AI-powered devices such as L'Oréal's Perso, is also being employed to dispense custom-formulated cosmetics, enhancing the personalization trend. The impact is significant, with consumer studies indicating a strong preference for personalized services and experiences, driving brands to differentiate offerings through personalization.

In October 2022, L’Oréal, a cosmetics company based in France, acquired Skinbetter Science for an undisclosed sum. This acquisition strengthens L’Oréal’s Active Cosmetics Division, enhancing its position in the personalized skincare market with clinically proven, science-driven products. Skinbetter Science is a US-based manufacturer of personalized beauty products.

Major companies operating in the next-generation personalized beauty market include Estee Lauder Inc, Function of Beauty, Prose, Curology, Hims & Hers Health Inc, Skin Authority, Bite Beauty, Esalon, Codage, insitU Cosmetics Ltd, Lancome, Giorgio Armani Beauty, Kiehl's, Olay, Baccarose Perfumes & Beauty, Kanha Nature Oils, CKC Fragrances, Deon Pro Corporation, Flavaroma, Zhuhai Jiaxinkang Pharmaceutical Technology Co Ltd, Guangzhou Phero Perfume Co Ltd, Shandong Yingyang Flavors & Fragrances Co Ltd, Kao Chemicals, Takasago International Corporation, Guangzhou MT perfume Company, Zhejiang Qianliang Cosmetics Co Ltd, Guangzhou Baihua Flavors And Fragrances Company Ltd, Barry M Cosmetics, Beiersdorf UK Ltd, HC MedSpa, BEEVER Personal Care, Dendron Brands Ltd, Richards and Appleby Ltd, Skin Health Spa, Design Plus Health & Beauty Ltd, Famille Grasse Parfums, Dina Cosmetics France, Mikrocaps D.O. O, BASF SE, Firmenich SA, Solvay, Robertet Group, Symrise AG, Givaudan, Akvion JSC, Eleutere-Parfum Ltd, Atlantic Cosmetics (Atlantic Group), Tereza-Inter LLC, Verona Products Professional Sp. Z O.O, Binalex, Gabriella Salvete S.R.O, Paul's Bohemia Trading S.R.O, Hero Cosmetics, Momentive Performance Materials Inc, Ashland Inc, Stepan Company, Avon Products Inc, ROCSA, Surya Brasil, Natura & Co, Dacov Cosmeticos, Unilog Universal Logistics, Columbia Cosmetics, GlamBox ME, Huda Beauty, Glamazle, Source Beauty, Lavido, Gamila Secret, Beauty Treat, GlowByCindy, Fyzzoworld Skincare, Organic Therapy, Charlotte Rhys, Mented Cosmetics, Esse Skincare.

Asia-Pacific was the largest region in the next-generation personalized beauty market in 2024 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the next-generation personalized beauty market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the next-generation personalized beauty market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Next-generation personalized beauty focuses on providing personalized products and services tailored to the specific needs of individuals. This approach spans a range of products, including skincare such as body lotions and creams, as well as haircare and makeup.

The primary product types in the next-generation personalized beauty market include skincare, haircare, makeup, fragrances, and others. Skincare in next-generation personalized beauty involves the customization of skincare products and services. This personalization process entails understanding the client's skin profile, addressing its unique needs, and selecting products suitable for specific skin types and environments. Next-generation personalized beauty is implemented through various methods, including consultations/digital questionnaires, apps, specialized hardware, and home test kits.

The next-generation personalized beauty research report is one of a series of new reports that provides next-generation personalized beauty statistics, including next-generation personalized beauty industry global market size, regional shares, competitors with next-generation personalized beauty share, detailed next-generation personalized beauty segments, market trends and opportunities, and any further data you may need to thrive in the next-generation personalized beauty industry. This next-generation personalized beauty research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The next-generation personalized beauty market consists of revenues earned by entities by providing skin care products such as face creams and body lotions. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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