Personalized Beauty Devices Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The personalized beauty devices market size has grown steadily in recent years. It will grow from $1.28 billion in 2024 to $1.32 billion in 2025 at a compound annual growth rate (CAGR) of 3.3%. The growth in the historic period can be attributed to consumer awareness, home-use convenience, e-commerce growth, health and wellness focus, and anti-aging solutions.

The personalized beauty devices market size is expected to see steady growth in the next few years. It will grow to $1.51 billion in 2029 at a compound annual growth rate (CAGR) of 3.4%. The growth in the forecast period can be attributed to increased focus on sustainability, expansion of target demographics, regulatory support and standards, and focus on user experience. Major trends in the forecast period include ai-powered devices, augmented reality (AR) in beauty consultations, smart beauty tech integration, DNA and genetic analysis, telehealth integration, and focus on mental wellness.

The growing skincare awareness is expected to propel the growth of the personalized beauty devices market going forward. Skin care refers to the practices and routines individuals adopt to maintain their skin's health, appearance, and vitality. Skincare awareness is experiencing a significant surge due to several factors, such as the influence of social media, growing societal emphasis on self-care and wellness, celebrity endorsements of skincare products, and online beauty blogs and websites contributing to a heightened focus on personal health and wellness. As individuals become more attuned to the unique needs of their skin and the benefits of personalized skincare routines, they seek innovative solutions that cater specifically to their skin concerns. For instance, in December 2023, according to reports from Hollywood Mirror Company, a UK-based handcrafted vanity mirrors company, the projected total revenue of 2025 skincare sales is expected to reach $177 billion. The United Kingdom's skincare is predicted to reach $24.37 billion by 2024, with an estimated $7.7 billion of beauty industries' investment in advertising in 2022. Therefore, growing skincare awareness is expected to propel the growth of the personalized beauty devices market going forward.

Major companies operating in the personalized beauty devices market focus on developing innovative products, such as HAPTA, to meet the growing demand for personalized beauty devices. HAPTA maintains the applicator level and adapts to the user's position using sophisticated sensors and motion-stabilizing technology, allowing for steady and accurate makeup application. For instance, in January 2023, L'Oréal S.A., a France-based cosmetics company, launched a personalized beauty device called HAPTA. It makes beauty more accessible and inclusive by helping people with ailments like restricted grip strength, essential tremors, and limited hand and arm mobility. In addition to being ergonomically designed for ease of use, the device has smart motion controls and customizable attachments to extend the user's range of motion.

In July 2024, UK-based private equity firm Fremman Capital acquired Italian Beauty Group (IBG) for an undisclosed sum. This acquisition provides Fremman Capital with direct access to IBG's established networks and customer base within the beauty and personal care sector. This strategic move expands Fremman’s market presence, especially across Europe, reinforcing its position in a high-growth industry. Italian Beauty Group (IBG), a US-based company, specializes in offering beauty solutions.

Major companies operating in the personalized beauty devices market are Johnson & Johnson, Procter & Gamble Co., Unilever PLC, L'Oréal S.A., Koninklijke Philips N.V., Colgate-Palmolive Company, Estée Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Amway Corporation, Shiseido Company, Limited, Coty Inc., Amorepacific Corporation, Mary Kay Inc., Nu Skin Enterprises, Inc., L'Occitane Groupe SA, The Body Shop International Limited, Revlon, Inc., Kendo Holdings, Inc., Foreo AB, Tria Beauty, Inc., COSMEDIX, DERMAFLASH, Preemadonna Inc., ZIIP Beauty.

North America was the largest region in the personalized beauty devices market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personalized beauty devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The personalized beauty devices market includes revenues earned by entities by provide services such as customized skincare recommendations, product application guidance, IoT connectivity for tracking, artificial intelligence (AI) recommendations, and virtual consultations. The market value includes the value of related goods sold by the service provider or included within the service offering. The personalized beauty devices market also consists of sales of smart cleansing devices, personalized facial rollers and massagers, AI-powered skincare devices, LED light therapy devices, and customized beauty printing devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Personalized beauty devices are technologically advanced tools or gadgets that cater to individualized skincare needs. These devices leverage various technologies, such as artificial intelligence, sensors, data analysis, and connectivity, to offer customized solutions for skincare routines.

The main products of personalized beauty devices are skincare, make-up, fragrances, and nails. Skincare refers to the practice of caring for and maintaining the health and appearance of the skin, its services include at-home and in-store, and it can be sold through direct sales, modern trade, departmental stores, specialty stores, online retailers, mono-brand stores, and other sales channels, and it used for consultation, digital questionnaire, apps, and other applications.

The main products of personalized beauty devices are skincare, make-up, fragrances, and nails. Skincare refers to the practice of caring for and maintaining the health and appearance of the skin, its services include at-home and in-store, and it can be sold through direct sales, modern trade, departmental stores, specialty stores, online retailers, mono-brand stores, and other sales channels, and it used for consultation, digital questionnaire, apps, and other applications.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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