Personalized Beauty Devices Global Market Report 2024

The personalized beauty devices market size has grown steadily in recent years. It will grow from $1.23 billion in 2023 to $1.28 billion in 2024 at a compound annual growth rate (CAGR) of 3.9%. The expansion observed during the historical period can be attributed to several key factors. These include increasing consumer awareness about personalized beauty solutions, the convenience of home-use beauty devices, the growth of e-commerce facilitating easy access to such products, a growing focus on health and wellness among consumers, and the demand for anti-aging solutions driving the adoption of personalized beauty devices.

The personalized beauty devices market size is expected to see steady growth in the next few years. It will grow to $1.46 billion in 2028 at a compound annual growth rate (CAGR) of 3.3%. The anticipated growth in the forecast period is expected to be fueled by several key factors. These include an increased emphasis on sustainability in the beauty industry, expansion of target demographics to reach a broader audience, regulatory support and the establishment of standards for personalized beauty devices, and a heightened focus on enhancing user experience.

The burgeoning awareness surrounding skincare is poised to drive significant growth within the personalized beauty devices market in the foreseeable future. Skin care practices encompass a range of routines aimed at maintaining skin health, appearance, and vitality. This heightened awareness stems from various factors, including the influence of social media, a societal shift towards self-care and wellness, celebrity endorsements, and the proliferation of online beauty resources. As individuals become more cognizant of their skin's unique needs and the benefits of personalized skincare regimens, there is a growing demand for innovative solutions tailored to address specific skin concerns. For instance, projections from the Hollywood Mirror Company in December 2023 indicate substantial growth in skincare sales revenue, with the United Kingdom's skincare market expected to reach significant figures by 2024, fueled by substantial investments in beauty industry advertising.

Leading companies in the personalized beauty devices market are focusing on developing cutting-edge products such as HAPTA to cater to the rising demand for personalized skincare solutions. HAPTA, equipped with sophisticated sensors and motion-stabilizing technology, ensures steady and precise makeup application by maintaining applicator level and adapting to the user's position. Launched by L'Oréal S.A. in January 2023, HAPTA aims to enhance accessibility and inclusivity in beauty by accommodating individuals with various mobility limitations. With ergonomic design and smart motion controls, this device offers customizable attachments to enhance user comfort and flexibility.

In August 2021, Function of Beauty bolstered its skincare offerings through the acquisition of Atolla Skin Health Inc., a move aimed at leveraging Atolla's patented skin testing and data-driven product recommendation system. This strategic acquisition enables Function of Beauty to enhance its personalized skincare offerings by integrating Atolla's advanced skincare technology with its proprietary formulations and automated manufacturing capabilities. Atolla Skin Health Inc., known for its personalized beauty devices, adds valuable expertise to Function of Beauty's portfolio, positioning the company for continued innovation and growth in the personalized beauty market.

Major companies operating in the personalized beauty devices market report are Johnson & Johnson, Procter & Gamble Co., Unilever PLC, L'Oréal S.A., Koninklijke Philips N.V., Colgate-Palmolive Company, Estée Lauder Companies Inc., Kao Corporation, Beiersdorf AG, Amway Corporation, Shiseido Company, Limited, Coty Inc., Amorepacific Corporation, Mary Kay Inc., Nu Skin Enterprises, Inc., L'Occitane Groupe SA, The Body Shop International Limited, Revlon, Inc., Kendo Holdings, Inc., Foreo AB, Tria Beauty, Inc., COSMEDIX, DERMAFLASH, Preemadonna Inc., ZIIP Beauty.

North America was the largest region in the personalized beauty devices market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personalized beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personalized beauty devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Personalized beauty devices are sophisticated tools or gadgets designed to address individual skincare requirements. These devices utilize a range of technologies, including artificial intelligence, sensors, data analysis, and connectivity, to provide tailored solutions for skincare routines. By harnessing these technologies, personalized beauty devices offer customized skincare solutions that cater to the specific needs of each user.

The primary products offered by personalized beauty devices include skincare, makeup, fragrances, and nail care. Skincare involves the practice of maintaining and enhancing the health and appearance of the skin. Services related to skincare may encompass both at-home and in-store treatments. Skincare products are distributed through various sales channels including direct sales, modern trade, departmental stores, specialty stores, online retailers, mono-brand stores, and other avenues. Additionally, skincare solutions are utilized for consultation purposes, digital questionnaires, mobile applications, and various other applications aimed at providing personalized skincare regimens.

The personalized beauty devices market research report is one of a series of new reports that provides personalized beauty devices market statistics, including personalized beauty devices industry global market size, regional shares, competitors with personalized beauty devices market share, detailed personalized beauty devices market segments, market trends, and opportunities, and any further data you may need to thrive in the personalized beauty devices industry. This personalized beauty devices market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The personalized beauty devices market includes revenues earned by entities by provide services such as customized skincare recommendations, product application guidance, IoT connectivity for tracking, artificial intelligence (AI) recommendations, and virtual consultations. The market value includes the value of related goods sold by the service provider or included within the service offering. The personalized beauty devices market also consists of sales of smart cleansing devices, personalized facial rollers and massagers, AI-powered skincare devices, LED light therapy devices, and customized beauty printing devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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