North America Athleisure Market Size, Share & Trends Analysis Report By Type (Mass, and Premium), By End User, By Distribution Channel, By Product (Shirts, Shorts, Leggings & Tights, Yoga Apparels, and Others), By Country and Growth Forecast, 2023 - 2030

The North America Athleisure Market would witness market growth of 8.3% CAGR during the forecast period (2023-2030).

The adoption of athleisure is closely linked to the shift in consumers' lifestyle preferences. Athleisure seamlessly fits into the narrative in an era where individuals increasingly prioritize health, wellness, and an active lifestyle. The desire for clothing that effortlessly transitions between fitness activities and daily routines has driven many to embrace the comfort and versatility offered by athleisure. Athleisure's core value proposition lies in its emphasis on comfort and functionality. Incorporating stretchable, breathable, and moisture-wicking fabrics provides comfort that traditional clothing often lacks. This emphasis on functionality resonates with consumers who seek practicality in their attire, contributing significantly to the widespread adoption of athleisure in various settings.

Athleisure has transcended the confines of gym spaces and workout routines, gaining acceptance in social and professional settings. The evolution of workplace dress codes and the rise of casualization in various industries have paved the way for athleisure to become a socially acceptable form of attire. The blend of style and comfort has shifted societal norms, allowing individuals to express themselves through athleisure without compromising professionalism. The influence of celebrities and social media influencers cannot be overstated in adopting athleisure. Endorsements from athletes, fitness enthusiasts, and fashion-forward celebrities have propelled athleisure into the spotlight, making it a desirable choice for individuals looking to emulate the lifestyles of their favorite influencers. Social media platforms showcase athleisure as a clothing choice and a lifestyle statement, further fuelling its adoption.

The US market dominated the North America Athleisure Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $155779.8 million by 2030, The Canada market is experiencing a CAGR of 10.8% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 9.8% during (2023 - 2030).

Canada has a culture that values an active and healthy lifestyle. With abundant outdoor activities, sports, and fitness enthusiasts, athleisure fits well into the Canadian lifestyle, allowing individuals to transition from workouts to casual outings seamlessly. Hence, the factors mentioned above will drive the regional market growth.

Based on Type, the market is segmented into Mass, and Premium. Based on End User, the market is segmented into Women, Men, and Children. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on Product, the market is segmented into Shirts, Shorts, Leggings & Tights, Yoga Apparels, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Hanes Brands, Inc.
• Adidas AG
• Vuori, Inc.
• Pangaia
• Under Armour, Inc.
• Outerknown
• Eileen Fisher, Inc.
• Patagonia, Inc.
• Wear Pact, LLC
• Lululemon Athletica, Inc.

Market Report Segmentation

By Type

• Mass
• Premium

By End User

• Women
• Men
• Children

By Distribution Channel

• Offline
• Online

By Product

• Shirts
• Shorts
• Leggings & Tights
• Yoga Apparels
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America