North America Automotive Advertising Market Size, Share & Trends Analysis Report By Type (Location Independent Advertising and Location-Based Advertising), By End-User, By Product, By Country and Growth Forecast, 2024 - 2031

The North America Automotive Advertising Market would witness market growth of 9.4% CAGR during the forecast period (2024-2031).

The US market dominated the North America Automotive Advertising Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of$10.86 billion by 2031.The Canada market is experiencing a CAGR of 11.9% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 10.9% during (2024 - 2031).



Automakers use personalization as a key strategy in their advertising, trying to reach specific customers with offers and messaging that are catered to their likes, habits, and past purchases. Automotive advertisers can segment audiences, construct customized ad campaigns, and provide pertinent information that connects with customers directly.

Moreover, utilizing data analytics, machine learning algorithms, and CRM platforms. Personalized marketing fosters stronger connections, improves campaign performance, and enhances the overall customer experience.

The domestic automotive sector in Mexico is growing, driven by rising disposable incomes, urbanization, and improved access to credit. Automobile brands will need to invest in advertising to attract prospective buyers' attention, inform them of the features and benefits of various models, and distinguish their products from those of competitors as the number of consumers in Mexico interested in purchasing vehicles increases.

Based on Type, the market is segmented into Location Independent Advertising and Location-Based Advertising. Based on End-User, the market is segmented into Automotive Groups, Automotive Dealerships, and Others. Based on Product, the market is segmented into Traditional Media, Online Advertising, Pre-Roll Advertisements and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Meta Platforms, Inc. (Meta)
• Microsoft Corporation
• Google LLC (Alphabet Inc.)
• Force Marketing
• Omnicom Group Inc.
• CMB Automotive Marketing Limited
• Highervisibility, LLC
• Visarc Limited
• Social Media 55
• Adpearance, Inc.

Market Report Segmentation

By Type

• Location Independent Advertising
• Location-Based Advertising

By End-User

• Automotive Groups
• Automotive Dealerships
• Others

By Product

• Traditional Media
• Online Advertising
• Pre-Roll Advertisements
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America