North America Autonomous Driving Software Market Size, Share & Trends Analysis Report By Propulsion (ICE and Electric Vehicles), By Level of Autonomy (L2, L1, L3, and L4 & L5), By Vehicle Type, By Type, By Country and Growth Forecast, 2024 - 2031

The North America Autonomous Driving Software Market would witness market growth of 12.7% CAGR during the forecast period (2024-2031).

The US market dominated the North America Autonomous Driving Software Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1.05 billion by 2031. The Canada market is experiencing a CAGR of 15% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 14.2% during (2024 - 2031).



This software is transforming various aspects of transportation and mobility, with applications spanning multiple sectors and use cases. For example, autonomous vehicles can be part of a dynamic fleet management system based on real-time demand and traffic conditions. This application benefits ride-sharing services and public transportation, enabling efficient resource allocation. Specialized autonomous emergency vehicles, such as ambulances and fire trucks, can navigate traffic more effectively, respond to incidents more rapidly, and provide real-time data to emergency services, improving response times and coordination.

In addition, this software can create highly personalized in-vehicle experiences. For example, vehicles can adjust seating positions, climate control, and entertainment options based on individual preferences, making journeys more comfortable and enjoyable. In certain situations, human operators can remotely operate or control autonomous vehicles. This application is particularly useful for managing vehicles in complex or hazardous environments, such as construction sites or areas with limited GPS signals.

With the rise in EV registrations, there is a growing demand for autonomous driving systems compatible with electric drivetrains and battery management systems. ADS must be optimized to work efficiently with the unique characteristics of EVs, such as regenerative braking and different power management strategies. The focus on developing advanced autonomous systems may result in the creation of cutting-edge technologies, setting new standards in the autonomous driving software market. Ford’s investment intensifies competition within the USA automotive sector, prompting other manufacturers to ramp up their ADS development efforts to keep pace. Ford may introduce unique ADS features and solutions to stand out in a competitive market, influencing industry trends and consumer expectations. Thus, rising EV registrations and expansion of the region's autonomous vehicles industry are driving the market's growth.

Based on Propulsion, the market is segmented into ICE and Electric Vehicles. Based on Level of Autonomy, the market is segmented into L2, L1, L3, and L4 & L5. Based on Vehicle Type, the market is segmented into Passenger Vehicles and Commercial Vehicles. Based on Type, the market is segmented into Perception & Planning Software, Chauffeur Software, Interior Sensing Software, and Supervision & Monitoring Software. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Aptiv PLC
• Baidu, Inc.
• Continental AG
• Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• Intel Corporation
• NVIDIA Corporation
• Forvia SE
• Qualcomm Incorporated (Qualcomm Technologies, Inc.)
• Robert Bosch GmbH
• Mercedes-Benz Group AG

Market Report Segmentation

By Propulsion

• ICE
• Electric Vehicles

By Level of Autonomy

• L2
• L1
• L3
• L4 & L5

By Vehicle Type

• Passenger Vehicles
• Commercial Vehicles

By Type

• Perception & Planning Software
• Chauffeur Software
• Interior Sensing Software
• Supervision & Monitoring Software

By Country

• US
• Canada
• Mexico
• Rest of North America