North America Baked Chips Market Size, Share & Trends Analysis Report By End User (Household, Restaurant & Cafes, and Others), By Distribution Channel, By Source, By Country and Growth Forecast, 2024 - 2031

The North America Baked Chips Market would witness market growth of 5.6% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 48,077.3 Tonnes, showcasing a growth of 11.8% (2020-2023).

Household usage in the market signifies a shift towards healthier snacking options within families. With concerns over nutrition and wellness on the rise, households are increasingly turning to these as a better-for-you alternative to traditional fried snacks. These chips, often made from whole grains or vegetables, offer a satisfying crunch without the guilt associated with indulging in high-fat, high-calorie snacks. Therefore, the demand of this product by the American households was 30,014.3 Tonnes in 2023.



The US market dominated the North America Baked Chips Market by Country in 2023 and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,674 million by 2031. The Canada market is experiencing a CAGR of 8% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 7% during (2024 - 2031).

Baked chips are a healthier alternative to traditional fried potato chips, as they are cooked using a baking process rather than deep-fried. This process reduces the amount of oil and fat in the chips, lowering their calories and fat content. In addition to being healthier, these are also appealing to consumers because they come in various flavours and are often made with natural ingredients. This variety allows consumers to enjoy different flavours and textures without compromising their health goals.

Baked chips have emerged as a beacon of innovation and health-conscious indulgence, poised to captivate consumers seeking a delicious yet guilt-free treat. As society increasingly focuses on wellness and mindful eating, the demand for snacks with flavour and nutritional value continues to rise. These chips, with its commitment to quality ingredients, innovative baking techniques, and diverse flavours, stands at the forefront of this shifting industry, offering a refreshing alternative to traditional fried potato chips.

The expanding retail sector in North America is key in driving its increased demand. As consumers in the region become more health-conscious, there is a growing preference for healthier snack options, including these products. Mexico's supermarket also contributes to North America's increasing demand for these chips. According to the Mexican Association of Nationwide Retailers (ANTAD, 2020), there were 31 supermarket chains with a combined 3,435 stores. Hence, as these trends continue, these products will likely remain popular.

Based on End User, the market is segmented into Household, Restaurant & Cafes, and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience stores, Online Retail, and Others. Based on Source, the market is segmented into Vegetables, Fruits, Cereals, Grains, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

• Calbee, Inc.
• Herr Foods Inc.
• Greendot Health Foods Pvt Ltd
• Utz Brands, Inc.
• General Mills, Inc.
• Campbell Soup Company
• Kellogg Company
• PepsiCo, Inc.
• Mondelez International, Inc.
• Europe Snacks Group

Market Report Segmentation

By End User (Volume, Tonnes, USD Billion, 2020-2031)

• Household
• Restaurant & Cafes
• Others

By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)

• Supermarkets & Hypermarkets
• Convenience stores
• Online Retail
• Others

By Source (Volume, Tonnes, USD Billion, 2020-2031)

• Vegetables
• Fruits
• Cereals
• Grains
• Others

By Country (Volume, Tonnes, USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America