North America Beauty Devices Market Report and Forecast 2024-2032

North America Beauty Devices Market Report and Forecast 2024-2032

Market Outlook

According to the report, the North America beauty devices market reached a value of USD 13.90 billion in 2023. Aided by the technological innovation, increasing consumer awareness, and the burgeoning desire for personalised skincare and grooming routines, the market is projected to further grow at a CAGR of 8.7% between 2024 and 2032 to reach a value of USD 29.50 billion by 2032.

Beauty devices are electronic gadgets or tools used for skincare and personal grooming purposes. They employ various technologies like LED therapy, microcurrents, or laser treatment to improve skin appearance, reduce wrinkles, or remove hair. These devices aim to enhance one's overall aesthetic appeal and are often used in the comfort of one's home.

In the dynamic landscape of North America, the beauty devices market is witnessing an unprecedented surge, driven by a confluence of technological innovation, increasing consumer awareness, and the burgeoning desire for personalised skincare and grooming routines. As of 2023, the market landscape has been characterised by a significant uptick in demand, reflecting a broader trend towards non-invasive aesthetic treatments, home-based beauty solutions, and smart skincare technologies.

The North America beauty devices market outlook is being influenced by several key factors. Firstly, the advent of advanced technologies such as LED therapy, ultrasonic skin infusion, and microcurrent devices has revolutionised home-based skincare, offering consumers professional-grade results from the comfort of their homes. Secondly, the growing influence of social media and digital platforms has played a pivotal role in shaping consumer preferences and awareness, leading to a heightened demand for beauty devices that promise enhanced efficacy and personalised experiences. Moreover, the aging population, particularly in the United States and Canada, is increasingly turning to beauty devices as a means to combat signs of ageing, further propelling North America beauty devices market growth.

The United States stands at the forefront of the beauty devices market in North America, driven by a robust economy, high consumer spending power, and a strong presence of leading beauty device manufacturers. Canada follows suit, with a focus on innovative, eco-friendly beauty solutions aligning with the country's environmental ethos.

Looking ahead, the North America beauty devices market demand is poised for sustained growth, with projections indicating a compound annual growth rate that mirrors the evolving consumer expectations and technological advancements. The future of the market is anticipated to be shaped by several key trends, including the integration of AI and IoT in beauty devices, offering personalised skincare recommendations and treatments. The rise of eco-conscious and sustainable beauty devices, reflecting a broader societal shift towards environmental sustainability, is also expected to influence market dynamics.

Market Segmentation

The market can be divided based on product type, portability, mode of operation, price, application, distribution channel, and country.

Market Breakup by Product Type

• Hair Removal Devices
• Hair Growth Devices
• Cleansing Devices
• Oxygen and Steamer Devices
• Acne Devices
• Rejuvenation Devices
• Others

Market Breakup by Portability

• Portable
• Fixed

Market Breakup by Mode of Operation

• Electric and Battery Operated
• Manual

Market Breakup by Price

• Premium
• Mass

Market Breakup by Application

• Salon
• Spa
• Home
• Others

Market Breakup by Distribution Channel

• Online
• Offline

Market Breakup by Country

• United States of America
• Canada

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the North America beauty devices market. Some of the major players explored in the report are as follows:

• Koninklijke Philips N.V.
• Panasonic Holdings Corp.
• Procter & Gamble Co. Conair LLC
• Candela Corporation
• Sciton, Inc.
• Nu Skin International, Inc.
• Curallux, LLC
• Lumenis Be Ltd.
• Silkn beauty Ltd.
• Others

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