North America Canned Tuna Market Forecast to 2031 - Regional Analysis by Type, Category, and Distribution Channel

The North America canned tuna market was valued at US$ 3.51 billion in 2023 and is expected to reach US$ 4.53 billion by 2031; it is estimated to register a CAGR of 3.2% from 2023 to 2031.

Health Benefits Associated with Canned Tuna Fuels North America Canned Tuna Market

Tuna is a saltwater fish which belongs to the tribe Thunnini. The Thunnini comprises fifteen species across five genera, the sizes of which vary greatly, ranging from the bullet tuna up to the Atlantic bluefin tuna. Tuna is rich in protein, low in fat and calories, and an excellent source of the essential omega-3 fatty acids that help lower blood pressure and cholesterol. It is available in various formats for human consumption such as fresh, canned, and frozen.

Canned tuna is an excellent source of high protein for building and repairing tissues, muscles, and organs. Protein content helps maintain a feeling of fullness, making canned tuna a satisfying and filling option for consumers seeking to manage their weight or build muscle mass.

Canned tuna contains omega-3 fatty acids, particularly eicosatetraenoic acid (EPA) and docosahexaenoic acid (DHA). These fatty acids are known for their numerous health benefits, including reducing the risk of heart disease, improving brain function, and supporting overall cognitive health. Incorporating omega-3 fatty acids into the diet through canned tuna consumption can help consumers maintain a healthy heart and brain function.

Furthermore, canned tuna is a good source of various vitamins and minerals, including vitamin D, vitamin B12, selenium, and potassium. Vitamin D is essential for smooth immune function and bone health, whereas vitamin B12 supports nerve function and red blood cell production. Selenium is an antioxidant, protecting cells from damage, and potassium helps regulate blood pressure and muscle function. By consuming canned tuna, consumers can obtain these essential nutrients, contributing to good health and well-being.

Canned tuna is low in saturated fats and cholesterol; thus, it is a heart-healthy choice for individuals willing to reduce their risk of cardiovascular disease. The American Heart Association recommends consuming fish such as tuna at least twice weekly as part of a heart-healthy diet. As canned tuna contains protein, omega-3 fatty acids, vitamins, and minerals, it offers consumers a convenient and nutritious option to support their health goals, which drives the popularity of canned tuna.

North America Canned Tuna Market Overview

The demand for canned tuna is significant in North America due to several growth drivers related to market dynamics and consumer preferences. The convenience factor significantly drives the demand for canned tuna in the region. With busy lifestyles and increasing time constraints, consumers in the region seek convenient and easy-to-prepare meal options that require minimal effort. Canned tuna fits this need perfectly, offering a quick and versatile protein source for various recipes such as sandwiches, salads, and pastas.

A four-ounce serving of white tuna contains 26.77 grams of protein, 145 calories, and 3.37 grams of fat. It does not contain fiber, carbohydrates, and sugar. Also, its long shelf life and portability make it an ideal pantry staple for households looking for convenient meal solutions, contributing to the steady growth of the canned tuna market in North America.

Rising awareness of the health benefits of consuming seafood, particularly tuna, drives the demand for canned tuna in North America. After shrimp, canned tuna is the second most popular seafood product in the US. Tuna is rich in vitamins, minerals, high-quality protein, and omega-3 fatty acids, making it a nutritious option for health-conscious consumers.

With an increasing focus on adopting healthier dietary habits and lifestyles, consumers in North America are actively seeking food options that offer nutritional value and support their overall well-being. Canned tuna provides a convenient and affordable way for consumers to incorporate seafood into their diets and reap its health benefits, driving the demand for canned tuna products in the region.

Furthermore, the versatility of canned tuna makes it appealing to a wide range of consumers with diverse taste preferences and dietary needs. Canned tuna can be used in various cuisines and dishes, making it a versatile ingredient that can adapt to different culinary styles and preferences. Whether used in classic tuna sandwiches, salads, casseroles, or sushi rolls, canned tuna offers consumers endless possibilities for creating delicious and satisfying meals. Its adaptability and versatility make canned tuna a staple in many North American households, driving consistent demand for canned tuna products across the region.

North America Canned Tuna Market Segmentation

• The North America canned tuna market is categorized into type, category, distribution channel, and country.
• Based on type, the North America canned tuna market is segmented into albacore, yellowfin, skipjack, and others. The albacore segment held the largest market share in 2023.
• In terms of category, the North America canned tuna market is segmented into tuna in water, tuna in oil, and others. The tuna in oil held the largest market share in 2023.
• Based on distribution channel, the North America canned tuna market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets held the largest market share in 2023.
• By country, the North America canned tuna market is segmented into the US, Canada, and Mexico. The US dominated the North America canned tuna market share in 2023.
• American Tuna Inc; Bumble Bee Foods, LLC.; Century Pacific Food Inc; Chicken of the Sea; Genova; Pastene Co.; StarKist Co; Sustainable Seas; and Wild Planet Foods are some of the leading companies operating in the North America canned tuna market.

Market Highlights

• Based on type, the North America canned tuna market is segmented into albacore, yellowfin, skipjack, and others. The albacore segment held 39.5% market share in 2023, amassing US$ 1.38 billion. It is projected to garner US$ 1.73 billion by 2031 to register 2.8% CAGR during 2023-2031.
• In terms of category, the North America canned tuna market is segmented into tuna in water, tuna in oil, and others. The tuna in oil segment held 47.2% share of North America canned tuna market in 2023, amassing US$ 1.65 billion. It is anticipated to garner US$ 2.14 billion by 2031 to expand at 3.3% CAGR during 2023-2031.
• The supermarkets and hypermarkets segment held 53.0% share of North America canned tuna market in 2023, amassing US$ 1.86 billion. It is anticipated to garner US$ 2.35 billion by 2031 to expand at 3.0% CAGR during 2023-2031.
• This analysis states that the US captured 73.4% share of North America canned tuna market in 2023. It was assessed at US$ 2.57 billion in 2023 and is likely to hit US$ 3.26 billion by 2031, registering a CAGR of 3.0% during 2023-2031.
• In July 2023, Wild Planet Foods announced the introduction of five new seafood items including Skipjack Solid Light Wild Tuna in Pure Olive Oil to Whole Foods Market shelves nationwide.

Reasons to Buy

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America canned tuna market.
• Highlights key business priorities in order to assist companies to realign their business strategies.
• The key findings and recommendations highlight crucial progressive industry trends in the North America canned tuna market, thereby allowing players across the value chain to develop effective long-term strategies.
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
• Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America canned tuna market, as well as those hindering it.
• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.