North America Eyelash Serum Market Size, Share & Trends Analysis Report By Ingredients (Conventional, and Organic), By Distribution Channel, By Type (Lash Primer, Peptides, and Prostaglandins), By Country and Growth Forecast, 2024 - 2031

The North America Eyelash Serum Market is expected to witness market growth of 6.0% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 6.06 million Units, showcasing a growth of 16.0% (2020-2023).

Conventional ingredients in these serums primarily consist of synthetic compounds designed to promote lash growth, conditioning, and enhancement. These ingredients often include a blend of vitamins, minerals, peptides, and other chemicals that work to nourish the lashes and create a healthier environment for growth. Synthetic prostaglandins, which are artificial compounds derived from hormones, are commonly used in conventional eyelash serums to stimulate hair growth by extending the anagen phase of the lash cycle. Thus, the Conventional Segment in US market consumed a Volume of 4.25 million Units in 2023.



The US market dominated the North America Eyelash Serum Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $301.9 million by 2031. The Canada market is experiencing a CAGR of 7.3% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 7% during 2024-2031.

This market has grown exponentially over the past decade, driven by an increasing consumer interest in beauty and wellness products. These serums are formulated to enhance eyelashes' length, thickness, and overall appearance, providing an alternative to traditional methods such as eyelash extensions or false lashes.

These serums are primarily designed to stimulate the growth of eyelashes, making them longer, thicker, and more voluminous. They are applied directly to the base of the eyelashes using a brush or applicator. The most common and primary application of these serums is to improve the appearance of natural lashes. Consumers use these products to achieve longer, thicker lashes without extensions or falsies.

Canada's cosmetics sector is on a steady upward trajectory, generating approximately USD 1.24 billion in 2021 and is expected to reach USD 1.8 billion by 2024, growing at an annual rate of 1.45%. This growth indicates an increasing consumer demand for beauty and personal care products, including specialized treatments like these serums. As Canadians become more focused on personal grooming and beauty enhancement, eyelash serums, offering solutions for longer and thicker lashes, are likely to see greater adoption. Mexico’s retail industry, with a revenue of USD 76 billion and over 47,000 retail stores, provides a significant platform for beauty products like these serums. With major retail players like Walmart de Mexico dominating supermarket sales, there is an increasing availability of beauty and personal care products, including eyelash serums, across various retail channels. Thus, the growing cosmetics sector in Canada and the thriving retail industry in Mexico provide substantial opportunities for this market.

List of Key Companies Profiled

• LVMH SE
• Shiseido Company Limited
• RevitaLash Cosmetics
• L'Oréal S.A.
• RapidLash
• Pacifica Beauty LLC
• l.f. Beauty, Inc.
• Skin Research Laboratories
• Neora
• Grande Cosmetics LLC (Performance Beauty Group)

Market Report Segmentation

By Ingredients (Volume, Thousand Units, USD Billion, 2020-2031)

• Conventional
• Organic

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

• Supermarket & Hypermarket
• Specialty Stores
• Online
• Other Distribution Channels

By Type (Volume, Thousand Units, USD Billion, 2020-2031)

• Lash Primer
• Peptides
• Prostaglandins

By Country (Volume, Thousand Units, USD Billion, 2020-2031)

• US
• Canada
• Mexico
• Rest of North America