North America Food Service Market Outlook, 2028

North America boasts a highly diverse food culture. From traditional fast-food chains to fine dining restaurants, food trucks, and high-end gastronomic experiences, the region offers a wide array of culinary options catering to different tastes and preferences. The rise of fast-casual dining has been particularly notable. Chains like Chipotle, Shake Shack, and Panera Bread have gained immense popularity due to their emphasis on quality ingredients, customizable menus, and speedy service. North America attracts a significant number of tourists interested in its diverse culinary landscape. Cities like New York, San Francisco, Chicago, and Toronto are renowned for their culinary experiences, drawing food enthusiasts from across the globe. North America's diverse population has led to an increased demand for ethnic and fusion cuisines. Restaurants and food service businesses have expanded their offerings to include a wide variety of international cuisines, reflecting the rich cultural diversity of the region. The concept of meal kit services has gained momentum in North America. Companies like Blue Apron, HelloFresh, and others deliver pre-portioned ingredients and recipes directly to consumers, allowing them to prepare restaurant-quality meals at home. There’s a significant emphasis on the farm-to-table movement, promoting locally sourced and seasonally fresh produce. Many restaurants in North America collaborate directly with local farmers and suppliers to offer fresher, higher quality, and more sustainable ingredients. There's an increased focus on beverage programs in restaurants. This includes wine pairings, craft beer pairings, and mixology-focused cocktail menus designed to complement and elevate the dining experience. Restaurants are increasingly implementing strategies to minimize food waste. This includes using surplus food for staff meals, composting organic waste, and partnering with organizations to redistribute excess food to those in need.

According to the research report "North America Food Service Market Outlook, 2028," the North America Food Service market was valued at USD 990.69 Billion in 2022. Technology continues to revolutionize the food service industry. Mobile apps, online ordering platforms, and AI-driven systems are optimizing the customer experience and streamlining operations. Restaurants are implementing digital solutions for contactless ordering, payment, and delivery to cater to changing consumer habits, especially post-pandemic. Food delivery services have surged in popularity. The convenience and accessibility of services like UberEats, DoorDash, and Grubhub have reshaped consumer dining habits. Restaurants are increasingly focusing on optimizing their delivery strategies, offering exclusive deals and ensuring quality for off-premises dining. The emergence of ghost kitchens, which operate as delivery-only spaces, has gained momentum. These kitchens allow multiple brands to operate out of the same location, reducing overhead costs and catering exclusively to the delivery market. Many restaurants are rethinking their menus, focusing on innovative and adaptive offerings to cater to changing consumer tastes. This includes introducing plant-based dishes, exploring global flavors, and incorporating trendy ingredients to keep menus fresh and appealing. With busy lifestyles, there's a high demand for convenient and quick dining options. Restaurants are emphasizing faster service, grab-and-go options, and streamlined ordering processes to accommodate on-the-go customers. The focus on sustainability extends to packaging choices. Restaurants are utilizing eco-friendly, compostable, or reusable packaging materials, reducing plastic usage and implementing recycling programs.

According to the report, the countries covered in this report include United States, Canada and Mexico. The United States is the largest market in North America, owing to consumer preferences of eating out most days of the week and the expansion of institutional catering in the country in recent years. The U.S. has emerged as the dominant market in the food service equipment industry, owing chiefly to the presence of well-established brands such as McDonald's, Burger King Corporation, KFC Corporation, and Starbucks Coffee Company among others. Moreover, government initiatives influencing the tourism sector and immigration in the country are projected to uplift the restaurant industry in the near future, which could work well for these appliances' deployment rates in the region. DoorDash will be a preferred and trusted partner in completing these orders in thousands of McDonald's restaurants in the U.S. and across the world as McDonald's increases the number of customers who can request delivery straight through the McDonald's app. For instance, in February 2021, Yum! Brands, Inc. and Beyond Meat Inc. entered into a strategic partnership to sell their plant-based chicken products in the U.S. Products such as Beyond Fried Chicken were made available to consumers across Taco Bell KFC and Pizza Hut restaurants for a limited time. In the United States, the number of consumers who prefer snacks has increased over the past decade. People are frequently compelled by their hectic lifestyles to skip meals and eat on-the-go food. In the US, however, there has been an increase in breakfast consumption of bakery products like doughnuts, bread, rolls, pies, and similar items. However, consumers have become more health-conscious and prefer healthy snacks, and the demand for premium food varieties, such as premium doughnuts, cakes, cookies, and pastries, is growing steadily.

The most popular fast food chains in Mexico are McDonald's, KFC, and Burger King. Mexicans' preferred quick service restaurants are Burger King, McDonald's, Starbucks, Subway, KFC and Domino's Pizza. Due to plant-based meats work well in tacos and nachos with loads of flavours and spices, which make it difficult to tell plant-based meat from regular meat, quick service restaurant operators are starting to include them on their menus. At around 74,400 locations as of November 2021, the State of Mexico was home to the most restaurants. In the area, Middle Eastern food is expanding the quickest. With more than 500,000 members, Lebanese immigrants make up the largest group of foreigners to settle in Mexico. The most popular food delivery platforms in Mexico are Uber Eats, DiDi Food, Rappi. In 2021, Rappi was the most popular food delivery app in Mexico with nearly 8.5 million downloads. DiDi Food ranked second with approximately 8.2 million downloads, followed by Uber Eats with some 5.3 million downloads.

Based on the sector, which includes commercial and non-commercial, among them in North America, commercial is leading the market. The commercial sector encompasses a broad range of establishments, including full-service restaurants, quick-service restaurants (QSRs), cafés, bars, and catering services. This diversity allows for a vast market presence, catering to various consumer preferences and dining occasions. Consumer spending habits heavily favor the commercial sector. North Americans frequently dine out or order from commercial establishments, contributing significantly to the sector's dominance. The desire for diverse dining experiences, convenience, and socializing often drives consumers toward commercial food service options. Commercial establishments are often conveniently located in high-traffic areas, making them easily accessible to a broad customer base. Their presence in urban, suburban, and even rural areas ensures their widespread reach, attracting diverse clientele. With the rise of delivery services, commercial establishments have capitalized on off-premises dining. They have actively partnered with delivery platforms, creating efficient systems to reach consumers who prefer dining at home, contributing to their market dominance.

According to the report, the system is segmented into the conventional foodservice system, the centralised foodservice system, the ready-prepared foodservice system, and the assembly-serve foodservice system. The Ready Prepared Foodservice System is expected to the highest CAGR during the forecast period. There's a growing preference for convenience in meal options. Ready prepared foods cater to this demand, offering solutions for those seeking quick and easy dining solutions without compromising on taste or quality. Ready prepared food offers convenience to consumers with busy lifestyles. The demand for quick, ready-to-eat or heat-and-serve meals has increased due to time constraints and changing work schedules, making this segment more attractive. The ready prepared foodservice system offers a diverse range of menu items, including gourmet or healthy pre-packaged meals, fresh salads, sandwiches, and a variety of cuisines. This diversity appeals to a broad consumer base seeking different dining options. Ready prepared meals now include healthier and more transparent options, responding to the increasing demand for nutritious, low-calorie, organic, or allergen-free choices. The rise of meal subscription services and plans offered by ready prepared foodservice providers has gained popularity. Customers can subscribe to receive regular meals, promoting loyalty and providing a hassle-free dining solution. Ready prepared meal providers often offer customization options for various dietary needs, including gluten-free, vegetarian, keto-friendly, and other specialized diet plans, making them attractive to health-conscious and diet-restricted consumers.

Based on the types of restaurants, there are full-service restaurants, quick-service restaurants, institutes, and others. Among them in North America, full-service restaurants lead the market. Full-service restaurants offer a complete dining experience, providing table service, ambiance, and hospitality. The emphasis on service, atmosphere, and the overall experience attracts consumers seeking a relaxed and fulfilling mealtime. Full-service restaurants often boast diverse and expansive menus, providing a wide range of culinary experiences. They offer an array of dishes, from appetizers to desserts, catering to various tastes and preferences, thus appealing to a broad consumer base. Many full-service restaurants are strategically located in high-traffic areas, making them easily accessible to a wide range of customers. They often occupy prime locations, attracting diners due to their convenience and visibility. Full-service restaurants often focus on offering high-quality, fresh ingredients and attentive preparation, elevating the dining experience. The emphasis on food quality and taste contributes to customer satisfaction and repeat business. Full-service restaurants often have an advantage in selling alcoholic beverages, offering a chance to increase revenue through bar sales and upselling opportunities, contributing to higher average checks and profitability. Established full-service restaurant chains often enjoy brand recognition and customer loyalty. They leverage these advantages to attract repeat customers and offer loyalty programs that incentivize returning diners. Full-service restaurants are adaptable and responsive to market trends. They often integrate technological advancements for online reservations, digital menus, and loyalty apps while maintaining their traditional service model.

Companies Covered in this report:

McDonald's Corporation, Starbucks Corporation, Restaurant Brands International Inc., Domino's, Yum! Brands, Inc., Jollibee Foods Corporation, Subway IP LLC, Compass Group plc, Sodexo, Aramark corporation, Elior group, Darden Concepts, Inc.

Considered in this report:

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• North America Food Service market with its value and forecast along with its segments
• Country-wise Food Service market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country Covered in this report:

• United states
• Canada
• Mexico

By Sector

• Commercial
• Non- Commercial

By System

• Conventional Foodservice System
• Centralized Foodservice System
• Ready Prepared Foodservice System
• Assembly-Serve Foodservice System

By Type of Restaurant

• Full service restaurants
• Quick service restaurants
• Institutes
• Other

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Food Service industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.