North America Fruit Fillings Market Forecast to 2030 - Regional Analysis - by Product Type and Application

The North America fruit fillings market was valued at US$ 932.40 million in 2022 and is expected to reach US$ 1.32 billion by 2030; it is estimated to record a CAGR of 4.5% from 2022 to 2030.

Increasing Demand for Convenience Fuels North America Fruit Fillings Market

In recent years, people's lifestyles worldwide have evolved due to hectic work schedules, resulting in people's preference on convenience food products such as biscuits and cookies, cakes and pastries, and other bakery products. The food industry is witnessing a surge in the consumption of high-quality convenience food. The growing number of smaller households and dual-income families tremendously impacts the manufacturing and popularity of these food items. Due to hectic work schedules, people, especially millennials, prefer to be efficient with their time and avoid spending it on tedious baking tasks. Also, they are adopting processed food due to a lack of culinary skills and excessive work hours.

Hence, convenience food, including bakery and dairy products, is gaining huge traction among consumers. Changing customer patterns have contributed to the expansion of convenience food retail. In addition, the rising need for ready-to-eat food, growing disposable income, and increasing product requirements from emerging countries are a few factors boosting the demand for convenience food such as biscuits and cookies, cakes and pastries, croissants, etc.

Fruit fillings are increasingly used in bakery products to enhance the taste and offer food with different varieties. Fruit fillings add flavor, nutritional value, and appeal to the products, meeting the rising demand for convenient as well as nutritional food options. Thus, the increasing demand for convenience food drives the North America fruit fillings market.

North America Fruit Fillings Market Overview

The well-established culture of bakery products and desserts in the region significantly contributes to the increased demand for fruit fillings. In pies, pastries, croissants, biscuits, and cookies, fruit fillings offer additional flavor and texture, enhancing the overall sensory experience of these treats. Further, the popularity of clean-label products has fueled the demand for transparent and natural ingredients. Fruit fillings, being derived from real fruit, align with the clean-label trends, meeting the consumer expectations for simple and recognizable components in their food.

This has promoted manufacturers in North America to reformulate their products with fruit fillings, catering to the demand for more transparent and wholesome food choices. In addition, the surging demand for healthier alternatives has contributed to the demand for fruit fillings in the region. Consumers are increasingly shifting toward products with low sugar, natural ingredients, and organic components; fruit fillings are perceived as a natural and nutritious option.

According to the study published by Glanbia Plc, in 2022, 14% of US bakery launches made a low sugar claim, up from 11% in 2018. Fruit fillings and bakery product manufacturers are engaged in the development and launch of products with low sugar. Thus, the surge in demand for low-sugar bakery products has contributed to the growth of the fruit fillings market in North America.

North America Fruit Fillings Market Segmentation

The North America fruit fillings market is categorized into product type, application, and country.

• Based on product type, the North America fruit fillings market is categorized into tropical fruits, melons, drupes, berries, and others. The berries segment held the largest market share in 2022.
• In terms of application, the North America fruit fillings market is categorized into biscuits and cookies, pies and tarts, RTE snacks, ice cream and frozen desserts, and others. The others segment held the largest market share in 2022.
• By country, the North America fruit fillings market is segmented into the US, Canada, and Mexico. The US dominated the North America fruit fillings market share in 2022.

PT Hakiki Donarta, Barry Callebaut AG, Agrana Beteiligungs AG, Andros SNC, EMU AG, Puratos NV, Zentis Frunchwelt GmbH & Co KG, Dawn Food Products Inc, and Toyota Tsusho Foods Corp are some of the leading companies operating in the North America fruit fillings market.