Growth of the Personal Care and Beauty Industry fuel the North America Hair Extension Market
The beauty industry plays a pivotal role in the growth of the hair extensions market and has a direct impact on its demand. As consumers increasingly prioritize personal grooming and self-expression, they seek solutions to achieve their desired hairstyles and looks. Hair extensions offer a versatile option to enhance one’s hair, whether for length, volume, or style change. This aligns with the broader trend of consumers investing in beauty products and services to enhance their appearance. Additionally, the beauty industry’s continuous innovation in haircare products and styling tools complements the use of hair extensions. These innovations, such as heat styling tools and hair care products designed for use with extensions, improve the overall experience for users. According to GWI’s 2021 report, The Global Wellness Economy: Looking Beyond COVID, North America’s expenditures based on per capita are estimated to be the highest worldwide. Social media and beauty influencers also contribute significantly to the demand for hair extensions. Celebrities and online personalities frequently showcase different hairstyles achieved with extensions, inspiring followers to experiment with similar looks.Overall, the beauty industry’s growth fosters an environment where consumers are more open to trying new hair extension products and styles, thus driving market demand. It’s a synergy between the beauty industry’s trends and the versatility and convenience that hair extensions offer in achieving desired hair aesthetics
North America Hair Extension Market Overview
The North America hair extension market is segmented into the US, Canada, and Mexico. North America accounted for a remarkable share of the hair extension market in 2022. The hair extension companies operating in the region continuously enhance their overall business processes to meet the rising customer demands in the best possible way. Many domestic and international companies have a strong foothold in North America. SO.CAP.USA; Great Lengths Universal Hair Extensions S.p.A.; Cinderella Hair Extensions; easihair pro; Klix Hair Extensions; Locks & Bonds; Anhui Jinruixiang Hair Products Co., Ltd.; and Evergreen Product Group are among the key players operating in the North America hair extension market.North America Hair Extension Market Revenue and Forecast to 2030 (US$ Million)
North America Hair Extension Market Segmentation
The North America hair extension market is segmented based on product type, source, distribution channel, and country. Based on product type, the North America hair extension market is segmented into tape-in, fusion and pre-bonded, clip-in, and others. The clip-in segment held the largest market share in 2022.Based on source, the North America hair extension market is bifurcated into human hair and synthetic hair. The synthetic hair segment held a larger market share in 2022.
Based on distribution channel, the North America hair extension market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
Based on country, the North America hair extension market is segmented into the US, Canada, and Mexico. The US dominated the North America hair extension market share in 2022.
Locks & Bonds, Klix Hair Inc, Easihair Pro., Great Lengths SpA, Evergreen Products Group Ltd, Socap USA Inc, Cinderellahair Inc, and Hairlocs Inc. are some of the leading companies operating in the North America hair extension market.
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Executive Summary
At 4.3% CAGR, the North America Hair Extension Market is Speculated to be worth US$ 1,954.83 million by 2030.According to this research,, the North America hair extension market was valued at US$ 1,392.81 million in 2022 and is expected to reach US$ 1,954.83 million by 2030, registering a CAGR of 4.3% from 2022 to 2030. Growth of the personal care and beauty industry and increasing disposable income and changing living standards of middle-class population are the critical factors attributed to the North America hair extension market expansion.
There is an emerging trend of promoting hair extension on social media platforms. These platforms also have integrated shopping facilities, which allow several influencers and hairstylists to market hair extension online. Consumers tend to purchase hair extension and skin-related products to enhance their appearance on social media platforms. In the current market scenario, several hair extension organizations are also moving toward social media platforms such as Instagram, Facebook, Pinterest, and YouTube to endorse their brand and work. Such organizations record their clients' best hair transformations and upload them on social media to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the favorite social platforms to sell hair extensions. Hair extensions are best shown off in consumer-generated content, where they exhibit their hair extension in video and picture tutorials. All these factors are proliferating the demand for hair extensions.
On the contrary, hair damage concerns surrounding hair extensions hurdles the growth of North America hair extension market.
Based on product type, the North America hair extension market is categorized into tape-in, fusion and pre-bonded, clip-in, and others. The clip-in segment held 41.1% market share in 2022, amassing US$ 572.25 million. It is projected to garner US$ 757.38 million by 2030 to expand at 3.6% CAGR during 2022-2030.
Based on source, the North America hair extension market is bifurcated into human hair and synthetic hair. The synthetic hair segment held 57.5% share of North America hair extension market in 2022, amassing US$ 801.43 million. It is projected to garner US$ 1,108.69 million by 2030 to expand at 4.1% CAGR during 2022-2030.
Based on distribution channel, the North America hair extension market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 45.2% share of North America hair extension market in 2022, amassing US$ 630.18 million. It is projected to garner US$ 896.26 million by 2030 to expand at 4.5% CAGR during 2022-2030.
Based on country, the North America hair extension market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 78.1% share of North America hair extension market in 2022. It was assessed at US$ 1,088.27 million in 2022 and is likely to hit US$ 1,490.28 million by 2030, exhibiting a CAGR of 4.0% during 2022-2030.
Key players operating in the North America hair extension market are Locks & Bonds, Klix Hair Inc, Easihair Pro., Great Lengths SpA, Evergreen Products Group Ltd, Socap USA Inc, Cinderellahair Inc, and Hairlocs Inc., among others.
Companies Mentioned
- Locks & Bonds
- Klix Hair Inc
- Easihair Pro.
- Great Lengths SpA
- Evergreen Products Group Ltd
- Socap USA Inc
- Cinderellahair Inc.
- Hairlocs Inc.
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 65 |
Published | December 2023 |
Forecast Period | 2022 - 2030 |
Estimated Market Value in 2022 | 1.39 Billion |
Forecasted Market Value by 2030 | 1.95 Billion |
Compound Annual Growth Rate | 4.3% |
Regions Covered | North America |
No. of Companies Mentioned | 8 |