North America Home Decor Market Outlook, 2029

The North American home decor market is a dynamic and vibrant industry that encompasses a wide range of products, styles, and trends aimed at enhancing and personalising living spaces. With a diverse consumer base spanning across the United States, Canada, and Mexico, the home decor market in North America reflects a rich tapestry of cultural influences, design preferences, and lifestyle choices. From traditional to contemporary, minimalist to eclectic, the North American home decor market caters to a multitude of tastes and aesthetics, offering consumers an extensive selection of furniture, furnishings, accessories, and decorative accents to create their ideal home environments.

Economic factors, such as housing market trends, consumer confidence, and disposable incomes, play a significant role in driving demand for home decor products, while changing demographics, interior design trends, and technological advancements shape consumer preferences and market dynamics. The rise of e-commerce and online shopping has transformed the way consumers shop for home decor items, providing convenient access to a vast array of products and inspiration from the comfort of their homes. Additionally, the DIY (do-it-yourself) culture and sustainability trends have influenced consumer behaviour, driving interest in DIY projects, eco-friendly products, and personalised home decor solutions. As the home becomes an increasingly important sanctuary and expression of personal style, the North American home decor market continues to evolve and innovate, offering endless possibilities for consumers to create spaces that reflect their individuality, creativity, and lifestyle aspirations.

According to the research report "North America Home Décor Market Outlook, 2029,", the North America Home Décor Market was valued at more than USD 160 Billion in 2023. Economic growth and rising consumer confidence play a significant role in driving demand for home decor products. When consumers feel optimistic about their financial situation and the economy, they are more likely to invest in home improvement projects and purchase new home decor items to enhance their living spaces. Trends in the housing market, including new home construction, home remodelling, and resale activity, influence demand for home decor products.

A robust housing market with high levels of new home sales and remodelling activity typically correlates with increased demand for furniture, furnishings, and decor accessories. Demographic shifts and changes in lifestyle preferences impact the demand for home decor products. For example, millennials entering the housing market and starting families have different tastes and preferences compared to older generations, leading to demand for modern, affordable, and multifunctional home decor solutions. Homeownership rates affect demand for home decor products, as homeowners are more likely to invest in decorating and furnishing their homes compared to renters. Changes in homeownership rates, mortgage rates, and housing affordability influence the demand for home decor items such as furniture, rugs, curtains, and wall art. Interior design trends, influenced by factors such as fashion, architecture, and popular culture, drive demand for specific styles, colours, and materials in home decor products. Consumers often seek to update their homes to reflect current design trends, leading to demand for new furniture styles, decor accents, and colour schemes. Seasonal events and holidays, such as Christmas, Thanksgiving, and the back-to-school season, drive demand for seasonal and holiday-themed home decor products. Consumers often purchase decorations, ornaments, and accessories to celebrate special occasions and create festive atmospheres in their homes.

Market Drivers

• Economic Factors: Economic conditions, including GDP growth, employment rates, and disposable incomes, significantly impact consumer spending on home decor products. During periods of economic growth and increased consumer confidence, individuals are more likely to invest in home improvement projects and purchase new furnishings and decor items to enhance their living spaces.
• Housing Market Trends: Trends in the housing market, such as new home construction, home sales, and remodelling activity, have a direct impact on the demand for home decor products. A robust housing market typically correlates with higher demand for furniture, textiles, lighting, and other home decor items.

Market Challenges

• Economic Uncertainty: Economic uncertainty, including fluctuations in GDP growth, unemployment rates, and consumer confidence, can adversely affect consumer spending on discretionary items such as home decor products. During periods of economic downturn or instability, consumers may postpone or reduce spending on home decor, leading to decreased demand and sales for industry players.
• Supply Chain Disruptions: Supply chain disruptions, such as natural disasters, geopolitical tensions, and global pandemics, can disrupt the production, transportation, and distribution of home decor products. Disruptions in the supply chain can lead to delays in product availability, increased costs, and challenges in meeting consumer demand, impacting both manufacturers and retailers in the industry.

Market Opportunity

• E-commerce Growth: The continued growth of e-commerce and online shopping presents significant opportunities for home decor retailers to expand their reach and customer base. Investing in e-commerce platforms, digital marketing, and online customer experiences can help retailers tap into the growing online market and reach consumers who prefer the convenience of shopping online for home decor products.
• Smart Home Integration: The integration of smart home technology into home decor products presents opportunities for innovation and differentiation in the market. Smart home devices, such as smart lighting, thermostats, and security systems, offer convenience, energy efficiency, and connectivity features that appeal to tech-savvy consumers. Home decor manufacturers can explore partnerships with technology companies to develop smart home-enabled products and capitalise on the growing demand for connected home solutions.

Based on the product types, they are segmented into home furniture, home textiles, flooring, wall decor, lighting, and others.

In North America, home textiles contribute a significant market share; home textiles serve both functional and decorative purposes in home decor. Bedding sets, curtains, and towels not only provide essential functionality but also contribute to the overall aesthetic appeal of a room. Decorative pillows and throws add texture, colour, and visual interest to seating areas and beds, enhancing the decor and ambiance of living spaces. The growth of e-commerce and online shopping has expanded access to a wide range of home textiles for consumers in North America.

Online retailers offer a diverse selection of home textile products, competitive pricing, and convenient shopping experiences, driving demand for home textiles through digital channels and contributing to overall market growth. Home textiles offer versatility and flexibility in home decor, allowing consumers to easily update and refresh their living spaces without major renovations or investments. Swapping out bedding sets, changing curtains, or adding decorative pillows can instantly transform the look and feel of a room, offering consumers a cost-effective way to update their decor and adapt to changing design preferences. In North America, home textiles are often updated seasonally or in response to changing design trends, driving demand for new and refreshed products. Consumers may change bedding sets and curtains to reflect seasonal themes or update decorative pillows and throws to incorporate trendy colours, patterns, or textures, contributing to ongoing demand for home textiles in the market.

In terms of the application, it is segmented into indoor and outdoor. Furthermore, according to the report, the distribution channels are segmented into home decor stores, supermarkets and hypermarkets, online stores, gift shops, and others.

Indoor is leading the market for home décor in North America. With individuals spending more time at home, there is a heightened emphasis on creating environments that promote comfort, relaxation, and well-being. Consumers are seeking out indoor home decor products such as cosy bedding, soft furnishings, and ambient lighting to enhance comfort and create a sanctuary-like atmosphere within their homes. The rise of remote work has led to a greater demand for home office furniture and decor. As more people transition to remote work arrangements, there is a need to create dedicated home office spaces that are functional, ergonomic, and conducive to productivity.

Consumers are investing in indoor home decor items such as desks, chairs, storage solutions, and decorative accents to personalise their home offices and optimise their work-from-home experience. Urbanisation and the trend towards smaller living spaces, particularly in urban areas and high-density developments, are driving demand for indoor home decor solutions that maximise space utilisation and functionality. Consumers living in compact apartments, condos, or tiny homes are seeking out multi-functional furniture, storage solutions, and space-saving decor accessories to make the most of limited square footage. In terms of distribution channel, the online store contributed the highest growth rate during the Forcaste period. Online stores offer unparalleled convenience and accessibility, allowing consumers to browse, shop, and purchase home decor products from the comfort of their homes at any time of day or night. With just a few clicks or taps, consumers can explore a vast array of home decor options, compare prices, read reviews, and make purchases without the need to visit physical stores. Online stores often offer competitive pricing on home decor products, thanks to the lower overhead costs associated with operating online-only businesses. Consumers can take advantage of discounts, promotions, and special offers available on e-commerce platforms, allowing them to find quality home decor products at affordable prices and potentially save money compared to purchasing from physical stores.

Based on the report, the major countries covered include the United States, Canada, Mexico, and the rest of North America.

The USA boasts a strong and resilient economy, characterised by robust GDP growth, low unemployment rates, and high levels of disposable income. A strong economy and healthy consumer spending habits drive demand for home decor products as consumers invest in furnishing, decorating, and renovating their homes to reflect their personal style and enhance their living environments. The USA is a global hub for innovation, creativity, and design excellence in the home decor industry. American designers, brands, and manufacturers are renowned for their cutting-edge designs, trend-setting aesthetics, and innovative product offerings, influencing design trends and consumer preferences not only in the USA but also around the world.

The USA leads the way in e-commerce adoption and online shopping behaviour, with a mature and sophisticated e-commerce ecosystem. Online retailers such as Amazon, Wayfair, and Walmart dominate the e-commerce landscape, offering consumers a vast selection of home decor products, competitive pricing, and convenient shopping experiences that contribute to the overall leadership of the USA in the home decor market. The USA has a significant influence on global media, entertainment, and popular culture, shaping consumer tastes and preferences in home decor. American TV shows, magazines, blogs, and social media influencers showcase home decor trends, design inspiration, and product recommendations, influencing consumer purchasing decisions and driving demand for home decor products.

Key players are expanding their product portfolios for catering to the wide range of needs and preferences of individuals. This includes introducing new designs, styles, and categories, such as sustainable products and smart home integration. They are focusing on maintaining sustainability by using eco-friendly materials, reducing waste, and adopting responsible manufacturing practices. They are also seeking various certifications to showcase their commitment to sustainable production. In addition, companies are increasingly focusing on their online presence and e-commerce capabilities.

They are investing in user-friendly websites, mobile apps, and online marketplaces to reach a broader customer base and provide a seamless shopping experience. Apart from this, major manufacturers are offering personalized items by providing different colors and patterns in furniture and decor pieces. Furthermore, companies are integrating technology, such as smart lighting, thermostats, and voice-controlled devices. These innovations cater to individuals looking for convenience and modernity in their living spaces.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Home Decor market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Home Furniture
• Home Textiles
• Flooring
• Wall Decor
• Lighting
• Others

By Distribution Channel

• Home Décor Stores
• Supermarkets and Hypermarkets
• Online Store
• Gift Shops
• Others

By Application

• Indoor
• Outdoor

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Home Decor industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


This product will be delivered within 2 business days.