The North America Insights-as-a-Service Market is expected to witness market growth of 20.0% CAGR during the forecast period (2024-2031).
The US market dominated the North America Insights-as-a-Service Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $5.37 billion by 2031. The Canada market is experiencing a CAGR of 22.4% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 21.5% during 2024-2031.
The market is rapidly growing as businesses rely on data-driven insights to optimize decision-making, operational efficiency, and competitive advantage. IaaS platforms enable companies to gain valuable insights from their data without extensive infrastructure or specialized expertise. These services leverage cloud-based analytics tools and technologies to provide actionable insights that organizations can use to make more informed decisions. The growing adoption of cloud computing, combined with the explosion of data across industries, is fuelling the demand for IaaS solutions as businesses seek to extract value from their data with minimal upfront investment. As a result, the IaaS market is becoming a critical component of modern business operations, enabling businesses to stay agile and responsive to the evolving market landscape.
The versatility of Insights-as-a-Service (IaaS) has led to its adoption across a wide range of industries. In financial services, IaaS platforms are used to detect fraud, analyze customer behaviour, and optimize risk management. By leveraging predictive analytics, financial institutions can offer personalized services, manage credit risks, and improve regulatory compliance. IaaS platforms play a key role in improving patient care, streamlining hospital operations, and supporting clinical decision-making in the healthcare industry. Healthcare providers use these insights to predict patient outcomes, optimize resource allocation, and enhance operational efficiency.
In Mexico, the retail sector’s substantial revenue and the dominance of large players like Walmart de Mexico highlight the growing importance of data in streamlining operations and maintaining competitive advantages. With Walmart controlling 66.4% of supermarket sales in 2021, the pressure on other retailers to adopt advanced analytics and improve their performance will only increase. The demand for real-time insights into customer preferences, pricing strategies, inventory optimization, and market trends will drive the need for IaaS solutions in Mexico. As the retail industry continues to expand and evolve, Mexican retailers will increasingly turn to IaaS platforms to gain deeper insights into consumer behaviour and enhance operational efficiency. Thus, in Canada and Mexico, the rise of e-commerce and the expansion of retail sectors will accelerate the need for data-driven decision-making, driving growth in the IaaS market in both countries.
The US market dominated the North America Insights-as-a-Service Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $5.37 billion by 2031. The Canada market is experiencing a CAGR of 22.4% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 21.5% during 2024-2031.
The market is rapidly growing as businesses rely on data-driven insights to optimize decision-making, operational efficiency, and competitive advantage. IaaS platforms enable companies to gain valuable insights from their data without extensive infrastructure or specialized expertise. These services leverage cloud-based analytics tools and technologies to provide actionable insights that organizations can use to make more informed decisions. The growing adoption of cloud computing, combined with the explosion of data across industries, is fuelling the demand for IaaS solutions as businesses seek to extract value from their data with minimal upfront investment. As a result, the IaaS market is becoming a critical component of modern business operations, enabling businesses to stay agile and responsive to the evolving market landscape.
The versatility of Insights-as-a-Service (IaaS) has led to its adoption across a wide range of industries. In financial services, IaaS platforms are used to detect fraud, analyze customer behaviour, and optimize risk management. By leveraging predictive analytics, financial institutions can offer personalized services, manage credit risks, and improve regulatory compliance. IaaS platforms play a key role in improving patient care, streamlining hospital operations, and supporting clinical decision-making in the healthcare industry. Healthcare providers use these insights to predict patient outcomes, optimize resource allocation, and enhance operational efficiency.
In Mexico, the retail sector’s substantial revenue and the dominance of large players like Walmart de Mexico highlight the growing importance of data in streamlining operations and maintaining competitive advantages. With Walmart controlling 66.4% of supermarket sales in 2021, the pressure on other retailers to adopt advanced analytics and improve their performance will only increase. The demand for real-time insights into customer preferences, pricing strategies, inventory optimization, and market trends will drive the need for IaaS solutions in Mexico. As the retail industry continues to expand and evolve, Mexican retailers will increasingly turn to IaaS platforms to gain deeper insights into consumer behaviour and enhance operational efficiency. Thus, in Canada and Mexico, the rise of e-commerce and the expansion of retail sectors will accelerate the need for data-driven decision-making, driving growth in the IaaS market in both countries.
List of Key Companies Profiled
- Accenture PLC
- Capgemini SE
- Dell Technologies, Inc.
- Oracle Corporation
- Microsoft Corporation
- GoodData Corporation
- IBM Corporation
- Infosys Limited
- NTT Data Corporation
- Tata Consultancy Services Ltd.
Market Report Segmentation
By Type
- Descriptive Insights
- Predictive Insights
- Prescriptive Insights
By Deployment
- Public Cloud
- Private Cloud
- Hybrid Cloud
By Enterprise
- Large Enterprises
- Small and Medium Enterprises (SMEs)
By End-use
- BFSI
- Retail & E-commerce
- IT & Telecom
- Healthcare
- Manufacturing
- Media & Entertainment
- Government
- Other End-use
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. North America Insights-as-a-Service Market by Type
Chapter 6. North America Insights-as-a-Service Market by Deployment
Chapter 7. North America Insights-as-a-Service Market by Enterprise
Chapter 8. North America Insights-as-a-Service Market by End-use
Chapter 9. North America Insights-as-a-Service Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- Accenture PLC
- Capgemini SE
- Dell Technologies, Inc.
- Oracle Corporation
- Microsoft Corporation
- GoodData Corporation
- IBM Corporation
- Infosys Limited
- NTT Data Corporation
- Tata Consultancy Services Ltd.
Methodology
LOADING...
