North America Lawn Mower Market Outlook, 2029

Gardens, lawns, grasslands and other grassy areas in residential and commercial setups require a certain amount of maintenance since grass is infamous for growing tall. Lawn mowers are widely used for chopping, trimming or mowing grasslands, fields, lawns or gardens. They are used to ensure that the grass is well-groomed and grows at an even appropriate height. For North America, government support to maintain recreation of infrastructures across the region may propel the mowing equipment industry growth due to higher demands for maintenance. North America is accounted to be the first largest market for the consumption of lawn mowers.

Demands for lawn mowers in the region are expected to be driven by technological advances, higher replacements in reference to digitization, the automated and the economic viability of machinery. Considering the increasing pollution from gas-powered lawn mowers, various governments across the region have implanted emission standards for small engines. Strict guidelines on emission control in the lawn and gardening equipment segment are implying the regional market expansion. For instance, California aims to become the first state to ban the gasoline-powered lawn equipment by 2025.

According to the research report 'North America Lawn Mower Market Overview, 2029,', the North America Lawn Mower market was valued at more than USD 11.51 Billion in 2023. The North American lawn mower market is witnessing steady growth, driven by a strong culture of lawn care and landscaping, especially in the United States, where well-maintained outdoor spaces are highly valued for both residential and commercial properties.

With increasing investments in home improvement and outdoor living spaces, homeowners are prioritizing lawn maintenance, fuelling demand for various types of mowers, from walk-behind models to high-end ride-on and robotic mowers. Additionally, the rise of the landscaping services industry supports the need for durable, professional-grade equipment, further boosting the market.

The North America lawn mower market, segmented by product type, includes walk-behind mowers, ride-on mowers, and robotic lawn mowers, each meeting specific consumer and landscaping needs. Walk-behind mowers are a popular choice among residential users, especially for small to medium-sized lawns, due to their affordability, ease of use, and suitability for tighter spaces and suburban lawns. This segment includes various models, from traditional gas-powered to electric and cordless options, reflecting consumer preferences for both convenience and environmentally friendly solutions.

Ride-on mowers are widely used in larger properties, commercial spaces, and golf courses across North America, providing comfort and efficiency for extensive mowing tasks. The demand for ride-on mowers is further driven by the need for high-performance equipment in professional landscaping services, as well as by homeowners with larger lawns seeking to streamline lawn care. Robotic lawn mowers represent the fastest-growing segment in the North American market, driven by advancements in automation and smart home technology. These autonomous mowers are particularly appealing to consumers looking for minimal maintenance and time-saving options, with features like GPS navigation, smartphone control, and programmable schedules.

In the North America lawn mower market, segmentation by end-user includes residential, professional landscaping services, golf courses, and government and other entities. The residential segment dominates due to a strong emphasis on home improvement and outdoor aesthetics, as homeowners increasingly prioritize lawn maintenance. The professional landscaping services sector is also expanding, driven by the growth of commercial real estate and corporate demand for well-maintained outdoor spaces, as well as the popularity of outsourced lawn care. Golf courses, an essential part of North America's recreational landscape, require high-quality, specialized equipment to maintain their expansive greens, contributing significantly to market demand.

Government and other public sectors, responsible for parks and public spaces, further drive the need for reliable, large-capacity mowers to support maintenance on a large scale. The market is further segmented by fuel type, including manual-powered, gas-powered, propane-powered, electric-corded, and electric-cordless mowers. Gas-powered mowers remain prevalent due to their power and suitability for large areas, but there's a notable shift towards electric-corded and cordless mowers as sustainability and emissions reduction become priorities for consumers and governments alike. Electric mowers are gaining traction due to advancements in battery life, noise reduction, and environmental benefits, appealing to eco-conscious consumers.

In the North America lawn mower market, drive type segmentation includes AWD (All-Wheel Drive), FWD (Front-Wheel Drive), and RWD (Rear-Wheel Drive) models, each catering to specific lawn conditions and user preferences. AWD mowers are preferred for their superior traction and performance on uneven or hilly terrains, appealing to users with challenging landscapes and larger properties. FWD mowers are widely used in smaller, flatter lawns as they offer enhanced maneuverability and ease of control, making them a practical choice for residential consumers. RWD mowers provide a balanced option, excelling on moderate slopes and delivering stable performance for professional and residential use.

The growth in these segments is largely driven by consumer demand for tailored options that maximize mowing efficiency based on individual terrain needs. Blade type segmentation includes cylinder blades, standard blades, mulching blades, and others such as lifting blades. Cylinder blades are favored for their precision, often chosen by professional landscapers and golf courses where an immaculate cut is crucial. Standard blades remain a staple due to their versatility and effectiveness for most general lawn care. Mulching blades are gaining popularity among eco-conscious users as they finely chop grass clippings, enhancing lawn health by returning nutrients to the soil.

Impact of COVID-19 on North America Lawn Mower Market

The COVID-19 outbreak has brought many developers and manufactures to a halt due to supply chain disruptions, as many countries have been in lockdown situations. However, in North America the pandemic had very little impact on lawn mower industry. The market is expected to be optimistic in the post-pandemic scenario as markets of developed countries are witnessing stable demand for garden machineries. Due to lockdown and work from home situations, many users have adopted the gardening as their hobby which is expected to fuel the market growth in this region.

Considered in this report

• Geography: North America
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• North America lawn mower market with its value and forecast along with its segments
• Country-wise lawn mower market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions covered in the report

• United States of America
• Canada
• Mexico

Types of Product in the report

• Walk behind Mower
• Ride-on Mower
• Robotic Lawn Mower

By End User in the report

• Residential
• Professional Landscaping Services
• Golf Courses
• Government and Others

Type of Fuel in the report

• Manual-powered
• Gas-powered
• Propane-powered
• Electric-corded
• Electric-cordless

By Drive Type in the report

• AWD (All-wheel Drive)
• FWD (Front-wheel Drive)
• RWD (Rear-wheel Drive)

By Blade Type in the report

• Cylinder Blade
• Standard Blade
• Mulching Blade
• Others (Lifting Blade)

The approach of the report

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases.

After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to lawn mower industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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