The North America Live Streaming Market is expected to witness market growth of 22.3% CAGR during the forecast period (2024-2031).
The US market dominated the North America Live Streaming Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of USD98.39 billion by 2031. The Canada market is experiencing a CAGR of 24.5% during 2024-2031. Additionally, the Mexico market would witness a CAGR of 23.8% during 2024-2031.
Live streaming is broadcasting real-time video content over the Internet to an audience. Unlike pre-recorded videos, live streaming allows viewers to watch events or content as they happen, offering an interactive and immediate experience. Popular live streaming platforms include YouTube, Twitch, Facebook Live, and Instagram Live, where users can stream various content, including gaming sessions, sports events, concerts, webinars, and personal vlogs.
The key feature of live streaming is its real-time nature. It enables viewers to engage with the streamer through live chats, comments, or reactions, fostering a sense of community and immediacy. Stable internet connections are frequently necessary for the smooth playback of live streams, which can be accessed by smartphones, computers, and smart TVs. Individuals, businesses, and organizations widely use the format for entertainment, education, marketing, and communication.
Mexico is witnessing notable growth in the live streaming market, driven by its young, tech-savvy population and the increasing affordability of streaming technologies. The country’s median age of 29.3 years suggests a strong user base of younger consumers who are more likely to engage in live streaming activities, particularly gaming and entertainment.
With competitive pricing among manufacturers and expanding internet access, live streaming platforms are becoming more accessible to the broader population. Mexico’s dynamic youth and growing gaming culture present significant opportunities for live streaming platforms to tap into new markets and expand their regional reach. Thus, the region will present lucrative growth opportunities for market growth.
The US market dominated the North America Live Streaming Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of USD98.39 billion by 2031. The Canada market is experiencing a CAGR of 24.5% during 2024-2031. Additionally, the Mexico market would witness a CAGR of 23.8% during 2024-2031.
Live streaming is broadcasting real-time video content over the Internet to an audience. Unlike pre-recorded videos, live streaming allows viewers to watch events or content as they happen, offering an interactive and immediate experience. Popular live streaming platforms include YouTube, Twitch, Facebook Live, and Instagram Live, where users can stream various content, including gaming sessions, sports events, concerts, webinars, and personal vlogs.
The key feature of live streaming is its real-time nature. It enables viewers to engage with the streamer through live chats, comments, or reactions, fostering a sense of community and immediacy. Stable internet connections are frequently necessary for the smooth playback of live streams, which can be accessed by smartphones, computers, and smart TVs. Individuals, businesses, and organizations widely use the format for entertainment, education, marketing, and communication.
Mexico is witnessing notable growth in the live streaming market, driven by its young, tech-savvy population and the increasing affordability of streaming technologies. The country’s median age of 29.3 years suggests a strong user base of younger consumers who are more likely to engage in live streaming activities, particularly gaming and entertainment.
With competitive pricing among manufacturers and expanding internet access, live streaming platforms are becoming more accessible to the broader population. Mexico’s dynamic youth and growing gaming culture present significant opportunities for live streaming platforms to tap into new markets and expand their regional reach. Thus, the region will present lucrative growth opportunities for market growth.
List of Key Companies Profiled
- Dacast Inc.
- Vimeo, Inc.
- IBM Corporation
- Meta Platforms, Inc.
- Pluto Inc. (Paramount Global)
- Google LLC (Youtube, LLC)
- Brightcove, Inc.
- Kaltura, Inc.
- Hulu, LLC (The Walt Disney Company)
- Twitch Interactive, Inc. (Amazon.com, Inc.)
Market Report Segmentation
By Component
- Platforms
- Services
By Type
- Video Streaming
- Audio Streaming
By End Use
- Gaming
- Media & Entertainment
- Education & Professional
- Sports
- News & Events
- Other End Uses
By Revenue Model
- Ad-Supported
- Subscription-Based
- Pay-Per-View
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. North America Live Streaming Market by Component
Chapter 6. North America Live Streaming Market by Type
Chapter 7. North America Live Streaming Market by End Use
Chapter 8. North America Live Streaming Market by Revenue Model
Chapter 9. North America Live Streaming Market by Country
Chapter 10. Company Profiles
Companies Mentioned
Some of the key companies in the North America Live Streaming Market include:- Dacast Inc.
- Vimeo, Inc.
- IBM Corporation
- Meta Platforms, Inc.
- Pluto Inc. (Paramount Global)
- Google LLC (Youtube, LLC)
- Brightcove, Inc.
- Kaltura, Inc.
- Hulu, LLC (The Walt Disney Company)
- Twitch Interactive, Inc. (Amazon.com, Inc.)
Methodology
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