North America Maqui Berries Market Forecast to 2030 - Regional Analysis - by Form, Category, and Application

The North America maqui berries market is expected to grow from US$ 11.44 million in 2022 to US$ 26.93 million by 2030. It is estimated to grow at a CAGR of 11.3% from 2022 to 2030.

Increasing Use of Maqui Berries in Functional Food and Beverages Fuels North America Maqui Berries Market

In recent years, there has been an increasing demand for functional food and beverages due to growing health awareness and rising preference for healthy food consumption. People are rapidly replacing sugar-dense, fried, and junk food with nutritionally rich, natural, and clean products. Moreover, they are concerned about the negative impacts of artificial food additives and ingredients in packaged food and beverages.

Therefore, manufacturers of functional food and beverages prefer natural fruit and vegetable extracts and botanicals to increase the nutritional value of products. Maqui berries are considered the highest antioxidant-containing superfruit. It has seven times more antioxidant capacity than acai berry and nine times more than goji berry. Also, maqui berries help neutralize the cell-damaging free radicals.

Oxygen Radical Absorbance Capacity (ORAC) of Different Berries Measured in Micromoles Trolox Equivalents (TE) Per 100 Gram of the Raw Fruit

Source: ORAC Database of the US Department of Agriculture

Maqui berries have the highest Oxygen Radical Absorbance Capacity (ORAC) among all the berries. High ORAC helps boost immunity; fight infections caused by viruses, parasites, and bacteria; and increase energy levels. Thus, the rich nutritional profile of maqui berries is driving their demand among functional food and beverage manufacturers. Manufacturers of yogurts, breakfast cereals, protein and energy bars, energy and sports drinks, functional bakery products, baby food, probiotic drinks, and functional food and beverage products are extensively adding maqui berries and maqui berry powders and extracts to their products to enhance the nutritional profile and flavor and a vibrant purple color. All these benefits of maqui berries fuel the North America maqui berries market growth.

North America Maqui Berries Market Overview

The North American maqui berries market is segmented into the US, Canada, and Mexico. North America is one of the major markets for maqui berries due to increasing demand for antioxidant-rich food and beverages. Maqui berries have the highest antioxidant content than blueberries, acai berries, and goji berries. Antioxidants help reduce the risk of chronic diseases, including cancer, heart diseases, and diabetes. Moreover, they slow down the aging process, promote a healthy gut, and boost immunity, providing longevity.

Rising health concerns due to hectic lifestyles, lack of physical activity, and increasing consumption of junk food propel the demand for functional food and beverages in North America. Moreover, people are actively preferring food and beverages with high natural antioxidants that provide numerous health benefits. Owing to these benefits, the demand for maqui berries is increasing across the food & beverages industry in North America.

Maqui berries are in high demand across the nutraceuticals sector in North America. Manufacturers of nutraceuticals and dietary supplements include maqui berries and extracts as one of the active ingredients in their products due to the associated health benefits such as regulating blood sugar levels, neutralizing free radical activities, boosting immunity, and strengthening bones and joints. In January 2022, CK Nutraceuticals, a supplier of natural ingredients for food & beverages and nutraceuticals industries, signed a distribution agreement with Maqui New Life, a manufacturer of maqui berry-derived delphinol, to distribute MaquiBright, a standardized maqui berry extract, to its customer base within the North American nutraceuticals sector. Thus, the upsurging demand for maqui berries in the pharmaceuticals & nutraceuticals industry in North America drives the maqui berries market growth in the region.

North America Maqui Berries Market Revenue and Forecast to 2030 (US$ Million)

North America Maqui Berries Market Segmentation

The North America maqui berries market is segmented into form, category, application, and country.

Based on form, the North America maqui berries market is bifurcated into fresh and processed. The processed segment held a larger share of the North America maqui berries market in 2022.

In terms of category, the North America maqui berries market is bifurcated into organic and conventional. The conventional segment held a larger share of the North America maqui berries market in 2022.

By application, the North America maqui berries market is segmented into functional food and beverage, pharmaceuticals and nutraceuticals, personal care and cosmetics, and animal nutrition. The functional food and beverage segment held the largest share of the North America maqui berries market in 2022.

Based on country, the North America maqui berries market is segmented into the US, Canada, and Mexico. The US dominated North America maqui berries market in 2022.

Abbott Blackstone Co, CK Ingredients Inc, Ferreiro & Co Inc, HP Ingredients Corp, Jeeva Organic Pvt Ltd, Nature's Power Nutraceuticals Corp, Rainforest Supply LLC, Shaanxi LonierHerb Bio-Technology Co Ltd, Vita Forte Inc, and Xi'an Herb Bio-Tech Co Ltd are some of the leading companies operating in the North America maqui berries market.

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