The North America Mascara Market is projected to witness market growth of 7.9% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 94.07 Million Units (6-12ML), showcasing a growth of 24.9% (2020-2023).
In the competitive market, the regular category caters to consumers seeking everyday enhancement of their eyelashes without specialized effects like volumizing or lengthening. Regular this ingredient typically offer basic benefits such as defining lashes, adding subtle volume, and enhancing natural length. These products are favored by individuals who prefer a natural look or work in environments where a more subdued makeup appearance is preferred. Therefore, the US market registered a volume of 163.05 Million Units (6-12ML) in 2023.
The US market dominated the North America Mascara Market by Country in 2023, and is forecast to continue being a dominant market till 2031; thereby, achieving a market value of $2.60 billion by 2031. The Canada market is experiencing a CAGR of 10.3% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 9.3% during (2024 - 2031).
Volumizing mascaras contain ingredients that envelop each lash, creating the illusion of thicker and fuller eyelashes. These mascaras often feature brushes with densely packed bristles that distribute the formula evenly from root to tip, providing a voluminous look. Curling mascaras are designed to lift and curl lashes, enhancing eye openness and creating a wide-eyed look. These mascaras typically feature curved brushes that follow the natural curve of lashes and hold the curl throughout the day.
Mascara intensifies lash color and definition, allowing for dramatic eye makeup looks. Layering mascara coats can build up volume and length for a more striking appearance, suitable for evening events, parties, or photography. For everyday wear, mascara is applied to provide subtle enhancement of lashes without appearing overly dramatic. Natural-looking mascaras are formulated to give a soft, feathery effect that defines lashes without clumping or smudging throughout the day.
The expansion of Canada's cosmetics industry has stimulated innovation in mascara formulations, resulting in many products catering to a variety of consumer preferences. As per the data provided by the International Trade Administration in 2021, the cosmetics sector in Canada generated approximately USD 1.24 billion in revenue. Industry revenue is expected to reach USD 1.8 billion by 2024. The retail sector's expansion in Mexico has resulted in the proliferation of cosmetic specialty stores and department stores that provide a diverse selection of mascara products. According to the ITA, the retail industry revenue in Mexico is estimated to be USD 76 billion, a group of over 47,000 retail stores across Mexico. The retail sector in Mexico is dominated by Walmart de Mexico, with 66.4 percent of all supermarket sales in 2021. Hence, the growing retail sector and cosmetics industry in the region drive the market's growth.
In the competitive market, the regular category caters to consumers seeking everyday enhancement of their eyelashes without specialized effects like volumizing or lengthening. Regular this ingredient typically offer basic benefits such as defining lashes, adding subtle volume, and enhancing natural length. These products are favored by individuals who prefer a natural look or work in environments where a more subdued makeup appearance is preferred. Therefore, the US market registered a volume of 163.05 Million Units (6-12ML) in 2023.
The US market dominated the North America Mascara Market by Country in 2023, and is forecast to continue being a dominant market till 2031; thereby, achieving a market value of $2.60 billion by 2031. The Canada market is experiencing a CAGR of 10.3% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 9.3% during (2024 - 2031).
Volumizing mascaras contain ingredients that envelop each lash, creating the illusion of thicker and fuller eyelashes. These mascaras often feature brushes with densely packed bristles that distribute the formula evenly from root to tip, providing a voluminous look. Curling mascaras are designed to lift and curl lashes, enhancing eye openness and creating a wide-eyed look. These mascaras typically feature curved brushes that follow the natural curve of lashes and hold the curl throughout the day.
Mascara intensifies lash color and definition, allowing for dramatic eye makeup looks. Layering mascara coats can build up volume and length for a more striking appearance, suitable for evening events, parties, or photography. For everyday wear, mascara is applied to provide subtle enhancement of lashes without appearing overly dramatic. Natural-looking mascaras are formulated to give a soft, feathery effect that defines lashes without clumping or smudging throughout the day.
The expansion of Canada's cosmetics industry has stimulated innovation in mascara formulations, resulting in many products catering to a variety of consumer preferences. As per the data provided by the International Trade Administration in 2021, the cosmetics sector in Canada generated approximately USD 1.24 billion in revenue. Industry revenue is expected to reach USD 1.8 billion by 2024. The retail sector's expansion in Mexico has resulted in the proliferation of cosmetic specialty stores and department stores that provide a diverse selection of mascara products. According to the ITA, the retail industry revenue in Mexico is estimated to be USD 76 billion, a group of over 47,000 retail stores across Mexico. The retail sector in Mexico is dominated by Walmart de Mexico, with 66.4 percent of all supermarket sales in 2021. Hence, the growing retail sector and cosmetics industry in the region drive the market's growth.
List of Key Companies Profiled
- Chanel S.A.
- The Procter and Gamble Company
- Coty, Inc.
- Shiseido Company Limited
- Revlon, Inc. (MacAndrews & Forbes)
- The Estee Lauder Companies, Inc.
- L'Oreal S.A.
- Avon Products, Inc. (Natura &Co Holding S.A.)
- KOSE Corporation
- Mary Kay Inc.
Market Report Segmentation
By Category (Volume, Million Units (6-12ML), USD Billion, 2020-2031)- Regular
- Waterproof / Water-resistant
- Volumizing
- Lengthening
- Curling
- Offline Channel
- E-Commerce
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Mascara Market by Category
Chapter 5. North America Mascara Market by Product Type
Chapter 6. North America Mascara Market by Distribution Channel
Chapter 7. North America Mascara Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Chanel S.A.
- The Procter and Gamble Company
- Coty, Inc.
- Shiseido Company Limited
- Revlon, Inc. (MacAndrews & Forbes)
- The Estee Lauder Companies, Inc.
- L'Oreal S.A.
- Avon Products, Inc. (Natura &Co Holding S.A.)
- KOSE Corporation
- Mary Kay Inc.
Methodology
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