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Herbal & Organic Mascara Market Size, Share & Trends Analysis Report By Product, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

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  • 100 Pages
  • December 2024
  • Region: Global
  • Grand View Research
  • ID: 6040831
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Herbal & Organic Mascara Market Growth & Trends

The global herbal and organic mascara market size is expected to reach USD 227.63 million by 2030. It is anticipated to register a CAGR of 7.9% from 2025 to 2030. Factors such as rising demand for organic makeup products and awareness regarding the harmful effects of the synthetic and chemical ingredients in cosmetics are expected to drive the growth.

Continuously evolving make up trends and influence of social media and beauty bloggers is anticipated to drive the demand for makeup products, such as mascaras, especially among young generation. In addition, growing popularity of natural ingredients is expected to result in increasing use of organic and herbal mascara. Most companies opt for social media marketing and product promotions through makeup artists, vloggers, and social media influencers to introduce their new products. However, mass market brands choose celebrity endorsements to endorse their products to gain from their credibility. For instance, in 2017, Revlon, added Gwen Stefani, the American singer to its lineup of brand ambassadors.

Liquid mascara is anticipated to hold the largest share of the herbal and organic mascara market. The product is anticipated to register increased usage owing to its light weight, easy application, and long lasting effect. Manufacturers focus on product innovation to enhance user experience and to reach newer consumer base. For instance, in February 2019, Inika launched new mascaras with 100% natural and vegan ingredients, in three variants, namely, The Mascara, Bold Lash, and Curvy Lash.

Online distribution channel is expected to expand at the fastest CAGR of 6.1% from 2019 to 2025. Online channels display a wide assortment of product with detailed information as well as customer reviews. This increases the ease of purchase through online channels. Moreover, availability of discounts and offers coupled with fast shipping is anticipated to positively influence the growth of the segment. For instance, Amazon.com, Inc. and MAKE-UP ART COSMETICS provide easy purchase of herbal and organic mascara online.

Asia Pacific is anticipated to witness the fastest CAGR of over 5% during the forecast period. Innovative promotional strategies coupled with launch of daily use herbal and organic mascara is anticipated to fuel the regional demand. Moreover, government initiatives to promote domestic cosmetic industry are projected to create growth opportunities for the market. For instance, innovative reforms by the government of Indonesia have marked domestic cosmetic industry under the National Development Plan for Industry. This factor is projected to drive the regional market for herbal and organic mascara.

Herbal & Organic Mascara Market Report Highlights

  • The liquid mascara segment dominated the global herbal and organic mascara market based on product, with a revenue share of 72.3% in 2024.
  • The gel/cream mascara segment is also expected to experience the fastest CAGR from 2025 to 2030.
  • The offline segment held the largest revenue share of the herbal and organic mascara market in 2024. Offline sale channels, including supermarkets, hypermarkets, retail stores, and salons, offer multiple mascara offerings from different beauty brands to customers.
  • The North America herbal & organic mascara industry dominated the global market, with a revenue share of 34.7% in 2024.

Why should you buy this report?

  • Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players worldwide.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listing for you to stay ahead of the curve
  • COVID-19's impact and how to sustain in these fast-evolving markets

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Herbal & Organic Mascara Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Herbal & Organic Mascara Market: Product Estimates & Trend Analysis
5.1. Herbal & Organic Mascara Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
5.3.1. Liquid
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Gel/Cream
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Herbal & Organic Mascara Market: Distribution Channel Estimates & Trend Analysis
6.1. Herbal & Organic Mascara Market, By Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
6.3.1. Offline
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Online
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Herbal & Organic Mascara Market: Regional Estimates & Trend Analysis
7.1. Herbal & Organic Mascara Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.2. Germany
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.3. U.K.
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.5. Australia
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Central & South America
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4.2. Brazil
7.3.4.2.1. Key country dynamics
7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5.2. South Africa
7.3.5.2.1. Key country dynamics
7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Herbal & Organic Mascara Market: Competitive Analysis
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Market Share Analysis, 2024 (%)
8.7. Company Heat Map Analysis
8.8. Strategy Mapping
8.9. Company Profiles
8.9.1. Ecco Bella
8.9.1.1. Company Overview
8.9.1.2. Financial Performance
8.9.1.3. Product Portfolios
8.9.1.4. Strategic Initiatives
8.9.2. Ulta Beauty, Inc.
8.9.2.1. Company Overview
8.9.2.2. Financial Performance
8.9.2.3. Product Portfolios
8.9.2.4. Strategic Initiatives
8.9.3. Lotus Herbals Limited
8.9.3.1. Company Overview
8.9.3.2. Financial Performance
8.9.3.3. Product Portfolios
8.9.3.4. Strategic Initiatives
8.9.4. Odylique
8.9.4.1. Company Overview
8.9.4.2. Financial Performance
8.9.4.3. Product Portfolios
8.9.4.4. Strategic Initiatives
8.9.5. JOSIE MARAN COSMETICS
8.9.5.1. Company Overview
8.9.5.2. Financial Performance
8.9.5.3. Product Portfolios
8.9.5.4. Strategic Initiatives
8.9.6. Au Naturale, Llc
8.9.6.1. Company Overview
8.9.6.2. Financial Performance
8.9.6.3. Product Portfolios
8.9.6.4. Strategic Initiatives
8.9.7. RMS Beauty
8.9.7.1. Company Overview
8.9.7.2. Financial Performance
8.9.7.3. Product Portfolios
8.9.7.4. Strategic Initiatives
8.9.8. Endlessly Beautiful
8.9.8.1. Company Overview
8.9.8.2. Financial Performance
8.9.8.3. Product Portfolios
8.9.8.4. Strategic Initiatives
8.9.9. Skin2Spirit
8.9.9.1. Company Overview
8.9.9.2. Financial Performance
8.9.9.3. Product Portfolios
8.9.9.4. Strategic Initiatives
8.9.10. EVXO Cosmetics
8.9.10.1. Company Overview
8.9.10.2. Financial Performance
8.9.10.3. Product Portfolios
8.9.10.4. Strategic Initiatives
List of Tables
Table 1 Global herbal & organic mascara market: Key market driver analysis
Table 2 Global herbal & organic mascara market: Key market restraint analysis
Table 3 Global herbal & organic mascara market estimates & forecast, by product (USD Million)
Table 4 Global herbal & organic mascara market estimates & forecast, by distribution channel (USD Million)
Table 5 North America herbal & organic mascara market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 6 North America herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 7 North America herbal & organic mascara estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 8 U.S. macro-economic outlay
Table 9 U.S. herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 10 U.S. herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 11 Canada macro-economic outlay
Table 12 Canada herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 13 Canada herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 14 Mexico macro-economic outlay
Table 15 Mexico herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 16 Mexico herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 17 Europe herbal & organic mascara market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 18 Europe herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 19 Europe herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 20 Germany macro-economic outlay
Table 21 Germany herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 22 Germany herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 23 U.K. macro-economic outlay
Table 24 U.K. herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 25 U.K. herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 26 France macro-economic outlay
Table 27 France herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 28 France herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 29 Italy macro-economic outlay
Table 30 Italy herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 31 Italy herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 32 Spain macro-economic outlay
Table 33 Spain herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 34 Spain herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 35 Asia Pacific herbal & organic mascara market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 36 Asia Pacific herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 37 Asia Pacific herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 38 China macro-economic outlay
Table 39 China herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 40 China herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 41 India macro-economic outlay
Table 42 India herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 43 India herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 44 Japan macro-economic outlay
Table 45 Japan herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 46 Japan herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 47 Australia macro-economic outlay
Table 48 Australia herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 49 Australia herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 50 Central & South America herbal & organic mascara market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 51 Central & South America herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 52 Central & South America herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 53 Brazil macro-economic outlay
Table 54 Brazil herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 55 Brazil herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 56 Middle East & Africa herbal & organic mascara market estimates and forecast, by country, 2018 - 2030 (USD Million)
Table 57 Middle East & Africa herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 58 Middle East & Africa herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 59 South Africa macro-economic outlay
Table 60 South Africa herbal & organic mascara market estimates and forecast, by product, 2018 - 2030 (USD Million)
Table 61 South Africa herbal & organic mascara market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
Table 62 Recent developments & impact analysis, by key market participants
Table 63 Company heat map analysis, 2024
Table 64 Companies implementing key strategies
List of Figures
Fig. 1 Herbal & organic mascara market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 Global parent industry and herbal & organic mascara market size (USD Million)
Fig. 11 Global herbal & organic mascara market size, 2018 to 2030 (USD Million)
Fig. 12 Herbal & organic mascara market: Penetration & growth prospect mapping
Fig. 13 Herbal & organic mascara market: Value chain analysis
Fig. 14 Herbal & organic mascara market: Dynamics
Fig. 15 Herbal & organic mascara market: Porter’s five forces analysis
Fig. 16 Herbal & organic mascara market estimates & forecast, by product (USD Million)
Fig. 17 Liquid mascara market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 18 Gel/cream mascara market estimates & forecasts, 2018 - 2030 (USD Million)
Fig. 19 Herbal & organic mascara market estimates & forecast, by distribution channel (USD Million)
Fig. 20 Herbal & organic mascara market estimates & forecasts for offline, 2018 - 2030 (USD Million)
Fig. 21 Herbal & organic mascara market estimates & forecasts for online, 2018 - 2030 (USD Million)
Fig. 22 Herbal & organic mascara market: Regional outlook, 2024 & 2030 (USD Million)
Fig. 23 Regional marketplace: Key takeaways
Fig. 24 North America herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 25 U.S. herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 26 Canada herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 Mexico herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 Europe herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 29 Germany herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 30 UK herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 31 France herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 32 Italy herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 33 Spain herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 Asia Pacific herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 China herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 India herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 Japan herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 38 Australia herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 39 Central & South America herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 40 Brazil herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 41 Middle East & Africa herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 42 South Africa herbal & organic mascara market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 43 Key company categorization
Fig. 44 Strategic framework of herbal & organic mascara

Companies Mentioned

  • Ecco Bella
  • Ulta Beauty, Inc.
  • Lotus Herbals Limited
  • Odylique
  • JOSIE MARAN COSMETICS
  • Au Naturale, Llc
  • RMS Beauty
  • Endlessly Beautiful
  • Skin2Spirit
  • EVXO Cosmetics

Methodology

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Table Information

Report AttributeDetails
No. of Pages100
PublishedDecember 2024
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 146.73 million
Forecasted Market Value ( USD ) by 2030 $ 227.63 million
Compound Annual Growth Rate7.9%
Regions CoveredGlobal
No. of Companies Mentioned10

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