North America Mobile Marketing Market Size, Share & Trends Analysis Report By Component, By Enterprise Size, By Application, By End Use, By Country and Growth Forecast, 2024 - 2031

The North America Mobile Marketing Market is expected to witness market growth of 22.5% CAGR during the forecast period (2024-2031).

The US market dominated the North America Mobile Marketing Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $23.03 billion by 2031. The Canada market is experiencing a CAGR of 25.2% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 24.1% during 2024-2031.



This marketing, which refers to marketing strategies that target mobile device users, has emerged as one of the most effective ways for businesses to reach consumers. With the rise of smartphones, tablets, and other mobile devices, this marketing has revolutionized how companies interact with their target audience. As mobile devices become increasingly integrated into daily life, this marketing enables businesses to connect with consumers more personalized and immediately, offering them opportunities to enhance customer engagement, improve brand visibility, and drive sales.

This type of marketing employs various channels to engage consumers. It encompasses several techniques and tools businesses can use to reach their audience via mobile devices. Short Message Service (SMS) marketing involves sending text messages to consumers and offering promotions, discounts, or reminders. It is one of the oldest forms of this marketing and remains highly effective due to its directness and immediacy. SMS marketing benefits businesses seeking to reach consumers with time-sensitive offers or important updates.

In Mexico, the telecommunications sector has outpaced overall economic growth, with over 130 million active wireless lines in 2022 and projections for more than 138 million by the end of 2023. This mobile telecommunications expansion directly impacts this marketing, as businesses can now reach a larger mobile audience with more advanced digital marketing tools. With over 113 million people having internet access through mobile devices, the opportunity for mobile marketers to target consumers with location-based ads, personalized content, and real-time promotions has grown significantly. In Canada, the booming e-commerce sector plays a significant role in driving this marketing growth. With e-commerce retail trade sales reaching an all-time high of US$3.82 billion in December 2020 and projections showing a rise to 77.6% of retail sales by 2025, businesses are increasingly adopting these marketing strategies to cater to the growing number of online shoppers. As more Canadians shop through their smartphones, mobile marketing has become essential for reaching consumers in real-time with tailored ads, promotions, and product recommendations. Thus, the rising telecommunications infrastructure in Mexico and the robust e-commerce growth in Canada propel the demand for these marketing solutions in these countries.

List of Key Companies Profiled

• SAS Institute Inc.
• LoopMe Limited
• Yahoo Inc.
• Google LLC (Alphabet Inc.)
• IBM Corporation
• InMobi Pte. Ltd.
• Adobe, Inc.
• App Samurai Inc.
• Oracle Corporation
• Salesforce, Inc.

Market Report Segmentation

By Component

• Platform
• Services

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By Application

• Mobile Web
• SMS
• Push Notifications
• Location-Based Marketing
• In-App Messages
• QR Codes
• Other Application

By End Use

• Retail
• Media & Entertainment
• IT & Telecom
• Automotive
• BFSI
• Travel
• Healthcare
• Other End Use

By Country

• US
• Canada
• Mexico
• Rest of North America