North America Natural Cosmetics Market Outlook, 2028

Plant-based fixings are utilized in many regular beauty care products, including skincare, haircare, and cosmetics items. Essential oils, botanical extracts, and oils and butters derived from plants are all examples of these components. Aloe Vera, coconut oil, jojoba oil and rosehip oil are just a few of the common plant-based ingredients found in natural cosmetics. This is driving demand for natural cosmetics in the North American market. North America is the largest markets after the Europe for natural cosmetics globally. The region comprises the United States and Canada, which collectively contribute to the market's growth. Consumers in North America are increasingly seeking natural and organic alternatives to conventional cosmetics. There is a growing awareness of the potential health benefits of using products with natural ingredients and a preference for eco-friendly and sustainable options. Consumers are becoming more conscious of the ingredients they apply to their skin and the environmental impact of their purchasing choices. Consumers in the region are becoming increasingly aware of the environmental impact of personal care products, particularly in terms of packaging waste and the use of environmentally harmful ingredients. As a result, there is a growing demand for natural cosmetics that are produced, packaged, and sourced sustainably. New ingredient formulations, product formats, and packaging are innovation in the natural cosmetics market. Biodegradable or compostable packaging is being used by some natural cosmetics brands, and waterless formulations are being developed by others to cut down on the amount of water used in their products. Natural cosmetics brands also need to develop new products because it allows them to reach a wider range of customers and expand their product lines.

According to the research report North America Natural Cosmetic Market Outlook, 2028, the North America Natural Cosmetic market was valued at USD 12.77 Billion in 2022. Consumers in North America have become more health-conscious and are paying closer attention to the ingredients in the products they use, including cosmetics. Natural cosmetics are perceived as a healthier alternative to conventional cosmetics because they are formulated with natural and organic ingredients. People are concerned about potential health risks associated with synthetic chemicals commonly found in conventional cosmetics and are opting for natural options to minimize exposure to these substances. Many individuals in North America have sensitive skin or allergies that can be aggravated by the harsh chemicals and synthetic ingredients present in conventional cosmetics. Natural cosmetics are often formulated with gentle ingredients that are less likely to cause skin irritations or allergic reactions. By using natural cosmetics, people with sensitive skin can find products that are milder and better suited to their needs. The clean beauty movement, which emphasizes using products with transparent and safer ingredients, has gained significant momentum in North America. Natural cosmetics are a central part of this trend, as they typically exclude potentially harmful ingredients such as parabens, phthalates, sulfates, and artificial fragrances. Consumers who prioritize clean beauty are drawn to natural cosmetics for their perceived purity and transparency. Rising Number of Working Female Population Contributing to the Demand for the Natural cosmetics in region. In terms of consumer orientation, women held the largest market share in 2022. The increase in number of working female population might be a significant factor towards this growth.

Skin care holds the largest market share, by products types segment includes the Skin care, Hair care, color cosmetic and other (Fragrance), the skin care having the highest market share in region. Natural facial cleansers, including foaming cleansers, gel cleansers, and oil cleansers, are popular in the North American market. These cleansers are formulated with gentle, plant-based ingredients that effectively cleanse the skin without stripping it of its natural oils. As well as the Natural moisturizers, such as face creams, lotions, and serums, are widely used in North America. These products are formulated to hydrate and nourish the skin using natural oils, plant extracts, and humectants. They provide moisture without the use of synthetic chemicals, making them appealing to individuals with sensitive skin. In Future the color cosmetic will grow at the highest CAGR rate. Natural liquid foundations and mineral powders that provide coverage while using natural pigments and avoiding synthetic dyes are popular. These foundations often contain ingredients like plant-based oils, minerals, and botanical extracts that nourish and even out the skin tone, this are trending in color cosmetics. The changing and occupied ways of life of the purchasers in the locale have prompted an ascent popular for multifunctional excellence and individual consideration items as the customers are following all-encompassing ways to deal with magnificence and medical care as opposed to regarding each as a different section. The demand for high-end beauty products is rising as consumers seek products that require little application time and place quality above quantity. Due to the growing popularity of Made in the USA products, businesses are constructing factories close to their retail locations.

Based on the End user segment includes the Women, Men and Children, in North America the Women segment are having the highest market share. Women have historically been more engaged in beauty and skincare routines compared to men. They often prioritize their appearance, self-care, and overall well-being. As a result, they are more likely to seek out natural alternatives and pay attention to the ingredients used in their cosmetics. Women tend to be early adopters of new beauty trends, including the shift towards natural and clean beauty, which has contributed to their higher market share. In Future the children segment will grow at the highest CAGR rate. Parents in North America are becoming more conscious of the ingredients used in personal care products for their children. They are seeking safer alternatives that minimize exposure to potentially harmful chemicals found in conventional cosmetics. This heightened awareness has led to a growing demand for natural cosmetics specifically formulated for children. Clean beauty skincare sets, featuring a collection of natural and organic skincare products, are gaining popularity. These sets often include items such as cleansers, serums, moisturizers, and masks, formulated with plant-based ingredients and free from harsh chemicals.

Based on the Pricing range segment includes the Mass and Premium Price range, in North America the Premium price range segment is leading the natural cosmetic market. Premium natural cosmetic brands often invest heavily in research, development, and sourcing high-quality ingredients. They prioritize using premium, organic, and sustainably sourced botanical extracts, essential oils, and other natural ingredients. These brands aim to deliver products that provide noticeable results and are perceived to be more effective than lower-priced alternatives. Premium natural cosmetic brands often cultivate an exclusive brand image and positioning. They create a perception of luxury, sophistication, and prestige through their packaging, marketing, and overall brand experience. This exclusivity can attract consumers who value the perceived status associated with using premium products. In North America the mass market price range start from the $20USD, and premium price range start from the $50 to $100 it can be varying upon the brands and products. Speciality stores holds the highest market share in region, distribution channel includes the Speciality stores, Convenience Stores, Hypermarket/supermarket, Online and other distribution channel, in North America the Speciality stores having the highest market shares, some of the top speciality stores that are prominent player in the region Credo Beauty, The Detox Market, Follain and Pharmaca.

Several brands in the natural cosmetic industry in North America have made significant product developments to cater to the growing demand for clean, organic, and sustainable beauty products. Here are some key market product developments by brands in the region, Beautycounter, a leading clean beauty brand, offers a wide range of natural cosmetic products. They have developed innovative skincare products such as serums, facial oils, and masks, focusing on clean formulations and using high-quality, safe ingredients. Beautycounter also offers clean makeup products, including foundations, lipsticks, and eyeshadows. Tata Harper is known for its luxurious and natural skincare products. The brand has developed a comprehensive range of products, including cleansers, moisturizers, masks, and serums, using botanical ingredients grown on their own farm. Tata Harper products are known for their high-performance formulations and commitment to sustainability. RMS Beauty is a clean makeup brand that has gained popularity for its minimalist and natural approach to cosmetics. The brand has developed a range of multitasking products, such as their signature Un Cover-Up, Lip2Cheek, and Living Luminizer. RMS Beauty products are formulated with organic ingredients and are known for their creamy textures and flattering shades. These brands, among others, have made significant product developments to meet the demand for natural cosmetics in North America. They emphasize clean and safe formulations, organic and sustainable ingredients, and innovative approaches to beauty and skincare.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Natural Cosmetic market with its value and forecast along with its segments
• Country-wise Natural cosmetic market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Product Type

• Skin Care
• Hair Care
• Color Cosmetic
• Other (Fragrances)

By Pricing Range

• Mass
• Premium

By End User

• Men
• Women
• Children

By Distribution channel

• Specialist Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Other Distribution Channel

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Skincare industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.