North America Online Survey Software Market Size, Share & Trends Analysis Report By Product (Enterprise Grade, and Individual Grade), By Deployment, By Application, By Enterprise Size, By Country and Growth Forecast, 2024 - 2031

The North America Online Survey Software Market is expected to witness market growth of 13.3% CAGR during the forecast period (2024-2031).

The US market dominated the North America Online Survey Software Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.38 billion by 2031. The Canada market is experiencing a CAGR of 15.6% during 2024-2031. Additionally, the Mexico market would exhibit a CAGR of 14.8% during 2024-2031.



This software is utilized across various sectors, enabling organizations to gather valuable insights for decision-making, strategic planning, and improving customer experiences. Businesses leverage this software for comprehensive market research, gathering insights on consumer preferences, trends, and competitive analysis. This helps organizations make informed strategic decisions. Organizations use online surveys to gauge customer satisfaction levels, collect feedback on products or services, and identify areas for improvement. This real-time feedback loop enhances customer experiences.

HR departments utilize survey software to assess employee engagement, morale, and satisfaction. Regular feedback helps organizations foster a positive work environment and improve retention rates. Online surveys are instrumental in gathering input from potential users during product development. Businesses use feedback to refine product features, identify pain points, and validate concepts before launch.

With substantial funding to improve healthcare services, there will be an increased emphasis on understanding patient needs and experiences. This software will be essential for collecting real-time patient feedback, helping healthcare providers make data-driven decisions to enhance service quality. The Canadian government has announced a significant investment of $196.1 billion over ten years. The widespread ownership of smartphones significantly enhances the accessibility and reach of online surveys. Survey software optimized for mobile devices can tap into a larger pool of respondents, as almost every American owns a mobile phone. This ensures that surveys can reach diverse demographic groups, including those who may not have access to traditional computing devices. The ability to conduct smartphone surveys allows for real-time data collection, providing immediate insights and enabling faster decision-making. In conclusion, the substantial investment in Canada’s healthcare system and the high penetration of smartphones in the USA will drive significant growth in the online survey software market.

List of Key Companies Profiled

• Google LLC
• Zoho Corporation Pvt. Ltd.
• Alchemer LLC
• Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
• Typeform
• SurveyMonkey Inc. (STG Partners, LLC)
• Sogolytics LLC
• QuestionPro Inc.
• Formstack LLC
• Medallia Inc.

Market Report Segmentation

By Product

• Enterprise Grade
• Individual Grade

By Deployment

• Cloud
• On-Premise

By Application

• Retail
• BFSI
• Medical & Media
• Education & Public Sector
• Automotive
• Airline & Travel
• Other Application

By Enterprise Size

• SMEs
• Large Enterprises

By Country

• US
• Canada
• Mexico
• Rest of North America