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North America Packaged Salad Market Size, Share & Trends Analysis Report By Product (Vegetarian, Non-Vegetarian), By Processing, By Type, By Brand, By Distribution Channel, By Country, And Segment Forecasts, 2025 - 2030

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    Report

  • 100 Pages
  • January 2025
  • Region: North America
  • Grand View Research
  • ID: 5457625
The North America packaged salad market size is expected to reach USD 11.68 billion by 2030, registering a CAGR of 7.9% from 2025 to 2030. Rising health consciousness among consumers and a growing inclination toward convenience foods are expected to be the major factors contributing to the growth of the market.

The branded category segment led the market in 2020. Branded packaged salads are salads that are widely available nationally or internationally and are not limited to one retailer or region. Retail channels usually trade both branded and private label packaged salads to take advantage of exclusive products.

Vegetarian products are most popular among customers and the demand for vegetarian packaged salads is being pushed by the rising number of health-conscious consumers in North America. Individuals searching for organic produce/products continue to create a large demand for vegetarian packed salads in this regard.

The U.S. dominated the North American market in 2020. With the increasing awareness about leading a healthy lifestyle, the demand for packaged salads has been growing significantly among consumers. Furthermore, the high penetration of key market players in the U.S. has improved product accessibility across the country.

The market players face stiff competition from each other as some of them are among the top frozen bakery manufacturers and have a large customer base. The market is fragmented with the presence of a large number of global and regional players such as Earthbound Farm; Vegpro International Inc.; Dole Food Company, Inc.; and Fresh Express Incorporated.

North America Packaged Salad Market Report Highlights

  • The vegetarian salad segment dominated the North America packaged salad industry with a revenue share of 68.0% in 2024. This is attributed to the growing number of individuals inclined towards trends such as veganism, ease of availability, and customer preferences.
  • The conventional salads segment held the largest revenue share of the North America packaged salad market in 2024. Conventional salads are well-liked by a large group of existing customers who prefer known tastes, flavors, ingredients, and palate-friendly products over trends such as organic offerings.
  • The offline distribution segment held the largest revenue share of the North America packaged salad industry in 2024.
  • The packaged greens segment dominated the North America packaged salad market in 2024. Growing demand for pre-washed, cut & bundled, packaged greens such as spinach, Swiss chard, lettuce, Bok choy, Romaine lettuce, cabbage, watercress, arugula, mustard greens, Collard greens, Okra, Broccoli, and others is contributing to the growth of this segment.
  • The branded product segments held the largest revenue share of the North America packaged salad industry in 2024. This is mainly driven by aspects such as the quality of ingredients and products offered by the brands, adherence to compliance requirements and regulatory norms ensured by the companies, and packaging innovation strategies embraced by the key brands.
  • The U.S. dominated the North America packaged salad market with a revenue share of 76.6% in 2024.

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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. North America Packaged Salad Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Ingredient Adoption
4.5. Observations & Recommendations
Chapter 5. North America Packaged Salad Market: Product Estimates & Trend Analysis
5.1. North America Packaged Salad Market, By Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
5.3.1. Vegetarian
5.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
5.3.2. Non-vegetarian
5.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 6. North America Packaged Salad Market: Processing Estimates & Trend Analysis
6.1. North America Packaged Salad Market, By Processing: Key Takeaways
6.2. Processing Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Processing, 2018 - 2030 (USD Million)
6.3.1. Organic
6.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
6.3.2. Conventional
6.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 7. North America Packaged Salad Market: Type Estimates & Trend Analysis
7.1. North America Packaged Salad Market, By Type: Key Takeaways
7.2. Type Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Million)
7.3.1. Packaged Greens
7.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
7.3.2. Packaged Kits
7.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 8. North America Packaged Salad Market: Brand Estimates & Trend Analysis
8.1. North America Packaged Salad Market, By Brand: Key Takeaways
8.2. Brand Movement Analysis & Market Share, 2024 & 2030
8.3. Market Estimates & Forecasts, by Brand, 2018 - 2030 (USD Million)
8.3.1. Private Label Products
8.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
8.3.2. Branded Products
8.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 9. North America Packaged Salad Market: Distribution Channel Estimates & Trend Analysis
9.1. North America Packaged Salad Market, By Distribution Channel: Key Takeaways
9.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
9.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
9.3.1. Online
9.3.1.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
9.3.2. Offline
9.3.2.1. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 10. North America Packaged Salad Market: Country Estimates & Trend Analysis
10.1. North America Packaged Salad Market: Country Outlook
10.2. Country Marketplaces: Key Takeaways
10.3. Market Estimates & Forecasts, by Country, 2018 - 2030 (USD Million)
10.3.1. U.S.
10.3.1.1. Key Country Dynamics
10.3.1.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
10.3.2. Canada
10.3.2.1. Key Country Dynamics
10.3.2.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
10.3.3. Mexico
10.3.3.1. Key Country Dynamics
10.3.3.2. Market Estimates and Forecast, 2018 - 2030 (USD Million)
Chapter 11. North America Packaged Salad Market: Competitive Analysis
11.1. Recent Developments & Impact Analysis, By Key Market Participants
11.2. Company Categorization
11.3. Participant’s Overview
11.4. Financial Performance
11.5. Ingredient Benchmarking
11.6. Company Market Share Analysis, 2024 (%)
11.7. Company Heat Map Analysis
11.8. Strategy Mapping
11.9. Company Profiles
11.9.1. BrightFarms
11.9.1.1. Company Overview
11.9.1.2. Financial Performance
11.9.1.3. Ingredient Portfolios
11.9.1.4. Strategic Initiatives
11.9.2. Dole
11.9.2.1. Company Overview
11.9.2.2. Financial Performance
11.9.2.3. Ingredient Portfolios
11.9.2.4. Strategic Initiatives
11.9.3. Earthbound Farm
11.9.3.1. Company Overview
11.9.3.2. Financial Performance
11.9.3.3. Ingredient Portfolios
11.9.3.4. Strategic Initiatives
11.9.4. Eat Smart
11.9.4.1. Company Overview
11.9.4.2. Financial Performance
11.9.4.3. Ingredient Portfolios
11.9.4.4. Strategic Initiatives
11.9.5. Missionero
11.9.5.1. Company Overview
11.9.5.2. Financial Performance
11.9.5.3. Ingredient Portfolios
11.9.5.4. Strategic Initiatives
11.9.6. Gotham Greens
11.9.6.1. Company Overview
11.9.6.2. Financial Performance
11.9.6.3. Ingredient Portfolios
11.9.6.4. Strategic Initiatives
11.9.7. Mann Packing Co., Inc
11.9.7.1. Company Overview
11.9.7.2. Financial Performance
11.9.7.3. Ingredient Portfolios
11.9.7.4. Strategic Initiatives
11.9.8. BONDUELLE
11.9.8.1. Company Overview
11.9.8.2. Financial Performance
11.9.8.3. Ingredient Portfolios
11.9.8.4. Strategic Initiatives
11.9.9. Fresh Express
11.9.9.1. Company Overview
11.9.9.2. Financial Performance
11.9.9.3. Ingredient Portfolios
11.9.9.4. Strategic Initiatives
11.9.10. VEGPRO INTERNATIONAL
11.9.10.1. Company Overview
11.9.10.2. Financial Performance
11.9.10.3. Ingredient Portfolios
11.9.10.4. Strategic Initiatives
11.9.11. organicgirl
11.9.11.1. Company Overview
11.9.11.2. Financial Performance
11.9.11.3. Ingredient Portfolios
11.9.11.4. Strategic Initiatives
List of Tables
Table 1. North America packaged salad market: Key market driver analysis
Table 2. North America packaged salad market: Key market restraint analysis
Table 3. North America packaged salad market estimates & forecast, by country (USD Million)
Table 4. North America packaged salad market estimates & forecast, by product (USD Million)
Table 5. North America packaged salad market estimates & forecast, by processing (USD Million)
Table 6. North America packaged salad market estimates & forecast, by distribution channel (USD Million)
Table 7. North America packaged salad market estimates & forecast, by type (USD Million)
Table 8. North America packaged salad market estimates & forecast, by brand (USD Million)
Table 9. U.S. macro-economic outlay
Table 10. U.S. packaged salad market estimates & forecast, by product (USD Million)
Table 11. U.S. packaged salad market estimates & forecast, by processing (USD Million)
Table 12. U.S. packaged salad market estimates & forecast, by distribution channel (USD Million)
Table 13. U.S. packaged salad market estimates & forecast, by type (USD Million)
Table 14. U.S. packaged salad market estimates & forecast, by brand (USD Million)
Table 15. Canada macro-economic outlay
Table 16. Canada packaged salad market estimates & forecast, by product (USD Million)
Table 17. Canada packaged salad market estimates & forecast, by processing (USD Million)
Table 18. Canada packaged salad market estimates & forecast, by distribution channel (USD Million)
Table 19. Canada packaged salad market estimates & forecast, by type (USD Million)
Table 20. Canada packaged salad market estimates & forecast, by brand (USD Million)
Table 21. Mexico macro-economic outlay
Table 22. Mexico packaged salad market estimates & forecast, by product (USD Million)
Table 23. Mexico packaged salad market estimates & forecast, by processing (USD Million)
Table 24. Mexico packaged salad market estimates & forecast, by distribution channel (USD Million)
Table 25. Mexico packaged salad market estimates & forecast, by type (USD Million)
Table 26. Mexico packaged salad market estimates & forecast, by brand (USD Million)
Table 27. Recent developments & impact analysis, by key market participants
Table 28. Company market share, 2024 (%)
Table 29. Company heat map analysis, 2024
Table 30. Companies implementing key strategies
List of Figures
Fig. 1 Packaged salad market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Segment snapshot
Fig. 8 Regional snapshot
Fig. 9 Competitive landscape snapshot
Fig. 10 North America parent industry and packaged salad market size (USD Million)
Fig. 11 North America packaged salad market size, 2018 to 2030 (USD Million)
Fig. 12 North America packaged salad market: Penetration & growth prospect mapping
Fig. 13 North America packaged salad market: Value chain analysis
Fig. 14 North America packaged salad market: Dynamics
Fig. 15 North America packaged salad market: Porter’s five forces analysis
Fig. 16 North America packaged salad market estimates & forecast, by product (USD Million)
Fig. 17 North America vegetarian packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 18 North America non-vegetarian packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 19 North America packaged salad market estimates & forecast, by processing (USD Million)
Fig. 20 North America organic packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 21 North America conventional packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 22 North America packaged salad market estimates & forecast, by distribution channel (USD Million)
Fig. 23 North America packaged salad market estimates & forecast, for online distribution, 2018 - 2030 (USD Million)
Fig. 24 North America packaged salad market estimates & forecast, for offline distribution, 2018 - 2030 (USD Million)
Fig. 25 North America packaged salad market estimates & forecast, by type (USD Million)
Fig. 26 North America packaged greens market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 27 North America packaged kits market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 28 North America packaged salad market estimates & forecast, by brands (USD Million)
Fig. 29 North America packaged salad market estimates & forecast, by private label products, 2018 - 2030 (USD Million)
Fig. 30 North America non-vegetarian packaged salad market estimates & forecast, by branded products, 2018 - 2030 (USD Million)
Fig. 31 Packaged salad market: Country outlook, 2024 & 2030 (USD Million)
Fig. 32 Country marketplace: Key takeaways
Fig. 33 North America packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 34 U.S. packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 35 Canada packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 36 Mexico packaged salad market estimates & forecast, 2018 - 2030 (USD Million)
Fig. 37 Key company categorization
Fig. 38 Company market share analysis, 2024
Fig. 39 Strategic framework of packaged salad

Companies Mentioned

  • BrightFarms
  • Dole
  • Earthbound Farm
  • Eat Smart
  • Missionero
  • Gotham Greens
  • Mann Packing Co., Inc
  • BONDUELLE
  • Fresh Express
  • VEGPRO INTERNATIONAL
  • organicgirl

Methodology

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Table Information