The North America Rainwear Market would witness market growth of 4.8% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 25.31 million units, showcasing a growth of 20.7% (2020-2023).
Rainwear sales through offline distribution channels, including retail stores and specialty shops, remain strong due to the tactile shopping experience and immediate product availability they offer. Consumers value the opportunity to try on rainwear for fit and comfort before purchase, which is a significant advantage of physical stores. Specialty outdoor and fashion retailers often provide expert advice and high-quality selections, catering to diverse needs such as technical performance or stylish designs. Thus, the US offline channels registered 19.98 million units of volume in 2023.
The US market dominated the North America Rainwear Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1.42 billion by 2031. The Canada market is experiencing a CAGR of 6.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 6.2% during (2024 - 2031).
The rainwear market has undergone significant transformation over the past few decades, evolving from basic protective garments into a sophisticated segment of the apparel industry characterized by technological innovation, diverse product offerings, and a strong emphasis on style and sustainability. The complex interplay of factors, such as the increasing significance of fashion and lifestyle trends, a growing interest in outdoor activities, and altering weather patterns as a result of climate change, has been the driving force behind this evolution.
Climate change has brought about significant alterations in weather patterns, with many areas experiencing more unpredictable and severe weather conditions. The Intergovernmental Panel on Climate Change (IPCC) stated that the frequency of heavy precipitation events has increased in numerous regions since the mid-20th century. This increase in rainfall has heightened the need for reliable rain protection, pushing consumers to seek high-quality rainwear that offers functionality and comfort.
In Mexico, the increasing demand for rainwear is primarily driven by the country's distinct wet and dry seasons and the need for protection during the rainy season. The rainy season in Mexico, as defined by the Mexican National Water Commission (CONAGUA), is typically observed from May to October. The southern and eastern regions of the country are particularly susceptible to flooding and intense rainfall. Urban areas like Mexico City also face significant rainfall challenges, leading to increased demand for practical and affordable rainwear for daily commuting and protection. Therefore, the region will present lucrative opportunities for market growth throughout the forecast period.
Based on Distribution Channel, the market is segmented into Offline and Online. Based on Material, the market is segmented into Polyester Fabric, Nylon, Vinyl, and Others. Based on Product Type, the market is segmented into Jacket, Suits, Pants, and Others. Based on End User, the market is segmented into Men, Women, and Kids. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Rainwear sales through offline distribution channels, including retail stores and specialty shops, remain strong due to the tactile shopping experience and immediate product availability they offer. Consumers value the opportunity to try on rainwear for fit and comfort before purchase, which is a significant advantage of physical stores. Specialty outdoor and fashion retailers often provide expert advice and high-quality selections, catering to diverse needs such as technical performance or stylish designs. Thus, the US offline channels registered 19.98 million units of volume in 2023.
The US market dominated the North America Rainwear Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1.42 billion by 2031. The Canada market is experiencing a CAGR of 6.7% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 6.2% during (2024 - 2031).
The rainwear market has undergone significant transformation over the past few decades, evolving from basic protective garments into a sophisticated segment of the apparel industry characterized by technological innovation, diverse product offerings, and a strong emphasis on style and sustainability. The complex interplay of factors, such as the increasing significance of fashion and lifestyle trends, a growing interest in outdoor activities, and altering weather patterns as a result of climate change, has been the driving force behind this evolution.
Climate change has brought about significant alterations in weather patterns, with many areas experiencing more unpredictable and severe weather conditions. The Intergovernmental Panel on Climate Change (IPCC) stated that the frequency of heavy precipitation events has increased in numerous regions since the mid-20th century. This increase in rainfall has heightened the need for reliable rain protection, pushing consumers to seek high-quality rainwear that offers functionality and comfort.
In Mexico, the increasing demand for rainwear is primarily driven by the country's distinct wet and dry seasons and the need for protection during the rainy season. The rainy season in Mexico, as defined by the Mexican National Water Commission (CONAGUA), is typically observed from May to October. The southern and eastern regions of the country are particularly susceptible to flooding and intense rainfall. Urban areas like Mexico City also face significant rainfall challenges, leading to increased demand for practical and affordable rainwear for daily commuting and protection. Therefore, the region will present lucrative opportunities for market growth throughout the forecast period.
Based on Distribution Channel, the market is segmented into Offline and Online. Based on Material, the market is segmented into Polyester Fabric, Nylon, Vinyl, and Others. Based on Product Type, the market is segmented into Jacket, Suits, Pants, and Others. Based on End User, the market is segmented into Men, Women, and Kids. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Patagonia, Inc.
- Columbia Sportswear Company
- The North Face (VF Outdoor LLC)
- Black Diamond Equipment, Ltd.
- Wildcraft India Private Limited
- NZ Seasonalwear Pvt Ltd.
- Fox Umbrellas Ltd.
- Svenska Regn AB (Stutterheim)
- Ducktail Rainwear
- Marmot Mountain, LLC (Newell Brands, Inc.)
Market Report Segmentation
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)- Offline
- Online
- Polyester Fabric
- Nylon
- Vinyl
- Others
- Jacket
- Suits
- Pants
- Others
- Men
- Women
- Kids
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Rainwear Market by Distribution Channel
Chapter 5. North America Rainwear Market by Material
Chapter 6. North America Rainwear Market by Product Type
Chapter 7. North America Rainwear Market by End-User
Chapter 8. North America Rainwear Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Patagonia, Inc.
- Columbia Sportswear Company
- The North Face (VF Outdoor LLC)
- Black Diamond Equipment, Ltd.
- Wildcraft India Private Limited
- NZ Seasonalwear Pvt Ltd.
- Fox Umbrellas Ltd.
- Svenska Regn AB (Stutterheim)
- Ducktail Rainwear
- Marmot Mountain, LLC (Newell Brands, Inc.)
Methodology
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