North America Rich Communication Services Market Size, Share & Trends Analysis Report By Enterprise Size (Large Enterprises and SMEs), By Type (A2P, P2A, and P2P), By End Use, By Country and Growth Forecast, 2024 - 2031

The North America Rich Communication Services Market is expected to witness market growth of 24.1% CAGR during the forecast period (2024-2031).

The US market dominated the North America Rich Communication Services Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $3.53 billion by 2031. The Canada market is experiencing a CAGR of 26.6% during 2024-2031. Additionally, the Mexico market would exhibit a CAGR of 25.7% during 2024-2031.



These are a communication protocol that enhances traditional SMS (Short Message Service) by incorporating richer features and interactive capabilities. It is designed to provide a more advanced messaging experience, combining the simplicity and reliability of SMS with the functionality and flexibility of modern messaging apps like WhatsApp, Facebook Messenger, and iMessage.

RCS allows users to send and receive high-resolution images, videos, and audio clips, creating a more dynamic messaging experience than traditional SMS and MMS. This multimedia integration supports more expressive communication, enabling users to instantly share vivid moments and experiences. Businesses can leverage RCS to create interactive messages with features like carousels, quick replies, and action buttons. For instance, a restaurant can send a promotional message with a carousel of their menu items, allowing customers to browse and place orders directly from the messaging interface.

The strong retail sector in Mexico is significantly propelling the growth of this market. According to the International Trade Administration (ITA), the retail industry in Mexico generated an impressive revenue of USD 76 billion, supported by a vast network of over 47,000 retail stores nationwide. This extensive retail landscape provides a solid foundation for adopting RCS as businesses seek to enhance customer engagement and communication strategies in an increasingly competitive market. The high penetration of mobile devices in the U.S. correlates with the increasing mobile commerce trend. As consumers increasingly shop and conduct smartphone transactions, RCS provides an ideal communication channel for businesses to facilitate these interactions. Through RCS, brands can send order confirmations, shipping updates, and personalized shopping recommendations directly to customers’ devices, streamlining the purchasing process and enhancing overall customer satisfaction. In conclusion, the robust retail sector in Mexico and the high penetration of mobile services in the USA are significant catalysts for the growth of the Rich Communication Services market.

List of Key Companies Profiled

• AT&T, Inc. (AT&T Intellectual Property)
• Vodafone Group Plc
• Google LLC
• Verizon Communications, Inc.
• Telefónica S.A.
• Orange S.A.
• Samsung Electronics Co., Ltd. (Samsung Group)
• Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• Sinch AB
• Telstra Corporation Limited

Market Report Segmentation

By Enterprise Size

• Large Enterprises
• SMEs

By Type

• A2P
• P2A
• P2P

By End Use

• Retail
• BFSI
• Media & Entertainment
• Healthcare
• Travel & Tourism
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America