North America Savory Snacks Market Outlook, 2028

With consumer demand for more experimental healthy snacking experiences, food manufacturers are aiming to appeal to the new curious consumer by launching healthier savoury snack options. Rising urbanisation and hectic lifestyles are impacting the eating habits of consumers, who are progressively substituting more flexible, light, and convenient snacking options for main meals. Growing consumer demand for healthy options is influencing categories across savoury snacks. Consumers are seeking protein-based options for a variety of reasons, such as satiety, energy, muscle support, weight loss, healthy ageing, and general nutrition. Products that offer convenience and great taste along with healthy ingredients could be a winning strategy for manufacturers. The North American savoury snack industry stands as a vibrant tapestry of flavours, textures, and innovation. From coast to coast, this industry showcases an exquisite assortment of mouth-watering treats that have become an integral part of our snacking culture. With a rich culinary heritage and a penchant for culinary experimentation, North America's savoury snacks captivate taste buds with their irresistible allure and leave a lasting impression on the snacking landscape. The savoury snack industry in North America is a perfect fusion of tradition and innovation. Inspired by a diverse culinary heritage, snack manufacturers draw upon an array of flavours and ingredients to create unique and unforgettable taste experiences. From classic flavours like barbeque and sour cream and onion to bold and unconventional combinations, there is something to please every palate. Whether it's the smoky notes of mesquite-infused chips or the tangy kick of jalapeno popcorn, these snacks showcase the inventive spirit that defines the industry. In recent years, the savoury snack industry has witnessed a shift in consumer preferences driven by a growing emphasis on health and wellness. As people become more health-conscious, there has been a rising demand for snacks that offer nutritional value without compromising on taste. This trend has paved the way for the introduction of healthier alternatives, such as baked chips, vegetable-based snacks, and low-sodium options. Snack manufacturers are actively embracing these changes, reformulating recipes and exploring innovative ingredients to cater to evolving consumer needs.

According to the research report North America Savoury Snacks Market Outlook, 2028, the North America Savoury Snacks market was valued at USD 63.34 Billion in 2022. One of the significant drivers of the savoury snack market in North America is shifting consumer lifestyles. Busy schedules, on-the-go eating habits, and the need for convenient and ready-to-eat options have fueled the demand for savoury snacks. Consumers are increasingly seeking convenient, portable, and quick snacking solutions, making savoury snacks an ideal choice to satisfy their cravings. The North American savoury snack market is driven by a constant quest for flavour exploration and innovation. Consumers are increasingly seeking unique and diverse flavour profiles, pushing snack manufacturers to introduce new and exciting flavours that tantalise taste buds. The industry responds by incorporating global flavours, regional specialties, and innovative seasonings to offer an array of taste experiences, catering to a wide range of consumer preferences. Furthermore, snacking has become an integral part of North American culture, with consumers adopting a snacking mind set throughout the day. The concept of grazing, or having multiple small meals instead of the traditional three meals, has gained popularity. Savoury snacks provide a convenient and satisfying option to fulfil hunger cravings between meals, driving the demand for these products. Snacking has become associated with entertainment and comfort, particularly during social gatherings, movie nights, and sporting events. The savoury snacks market benefits from this association as consumers seek out flavorful and enjoyable snacks to enhance their leisure activities. The demand for shareable snack options and snacks that evoke nostalgia or childhood memories further fuels market growth.

Based on product types, the segment includes potato chips; Extruded snacks are a growing segment of the corn-based market. Corn (also called maize) is a primary ingredient for corn pellets and many pellet products. (For most corn-based extruded snacks, dry-milled cornmeal is used.) Popcorn, Nuts & Seeds, Puffed snacks (food prepared from corn grits, rice, maize, and wheat grains), Tortilla chips (tortilla chips are made using yellow corn, white corn, flour, whole wheat, or blue cornmeal, which are cut into wedges and then fried; alternatively, they may be baked), Fruit and vegetable chips (made from apple, sweet potato, carrot, bean, peach, winter melon, banana, jackfruit, lady finger, mushrooms, etc.), pretzels, meat snacks, and others In the North American savoury snack market, potato chips were the largest product segment in 2022. Potato chips are a widely popular snack item that can be paired with various kinds of fast foods, such as sandwiches and burgers. Thus, the high demand for potato chips among consumers will drive the segment's growth. Potato chips have been a staple snack in North America for decades, with a long-standing presence in the market. Their familiarity and widespread availability contribute to their high market share. Consumers often associate potato chips with snacking, making them the go-to choice when seeking savoury, crispy indulgence. In the future, meat snacks will grow at the highest rate during forecast periods. As health consciousness continues to increase, consumers are seeking snacks that offer nutritional benefits, including high protein content. Meat snacks, such as jerky, meat sticks, and biltong, are excellent sources of protein, appealing to individuals looking for convenient and satiating protein-rich options. The demand for such snacks is expected to rise as consumers prioritise protein intake for energy, muscle recovery, and overall wellness.

Based on the report, the countries covered in this report are the US, Canada, and Mexico. In 2022, the US market will dominate North America. Savoury snacks: the United States boasts the largest population in North America, providing a substantial consumer base for the savoury snacks market. With a diverse population and a culture that embraces snacking, the demand for savoury snacks is consistently high. The sheer size of the U.S. market creates opportunities for snack manufacturers to reach a vast number of consumers and drive sales. Furthermore, the U.S. has a well-developed infrastructure to support the snack industry. It is home to numerous established snack companies with extensive distribution networks, efficient supply chains, and advanced manufacturing capabilities. These companies have the resources and expertise to meet consumer demands and distribute products across the country effectively. U.S. snack companies have mastered the art of marketing and advertising. They invest significant resources in promoting their brands and products through various channels, including television, digital media, and targeted campaigns. This widespread marketing presence helps build brand awareness, create consumer loyalty, and drive sales. American snack brands have a strong cultural influence that extends beyond North America. Many iconic U.S. snack brands have achieved global recognition and have successfully expanded into international markets. This global reach further enhances the dominance of the U.S. in the savoury snack industry, as it solidifies the reputation and market share of American snack brands.

Supermarkets and hypermarkets will cover the largest market revenue in 2022, among retail, convenience stores, online stores, specialty stores, and others (forecourt retailers, discounters, independent small grocers, etc.). Hypermarkets and supermarkets have the advantage of offering a diverse and extensive range of savoury snacks under one roof. They cater to the varied preferences and tastes of a large consumer base, providing a one-stop shopping experience for customers seeking a wide selection of snack options. As well, hypermarkets and supermarkets often leverage their purchasing power and negotiate competitive pricing with suppliers. They can offer discounts, promotions, and value packs on savoury snacks, attracting price-sensitive consumers and encouraging bulk purchases. These competitive pricing strategies contribute to increased sales volumes and higher market revenue. There are some of the best hypermarkets and supermarkets that offer savoury snacks in a wide range and variety. Walmart, Kroger, Costco Wholesale, Target, and H-E-B H-E-B, these are supermarkets and hypermarkets that offer savoury snacks in the North American market. Based on category types, which include baked and fried, in this region, baked types have the largest market share. In recent years, there has been a growing emphasis on health and wellness among consumers. Baked savoury snacks are often perceived as a healthier alternative to traditional fried snacks. They are typically lower in fat and calories, making them appealing to health-conscious individuals who are mindful of their dietary choices. The baked variety resonates with consumers seeking snacks that align with their healthier lifestyle goals.

The history of the savory snacks market in North America is a captivating journey that spans over a century, marked by innovation, entrepreneurial spirit, and the pursuit of tantalizing taste experiences. In the early 20th century, savoury snacks started gaining momentum and capturing the taste buds of a growing population. Visionary entrepreneurs emerged, bringing the art of snack-making to the masses. Among them were names that would become synonymous with savoury snacking: Herman Lay, Charles Doolin, and Elmer Doolin. These trailblazers laid the groundwork for major snack companies that would shape the industry's landscape for years to come. The commercial production of potato chips took off, introducing automated processes and expanding distribution networks. Herman Lay, who founded H.W. Lay & Company, joined forces with Charles Doolin's Frito Company, resulting in the birth of Frito-Lay, an industry titan that would dominate the savoury snack market. This strategic merger propelled potato chips into the hands of consumers nationwide, establishing them as a snacking phenomenon. As the savoury snack market flourished, the realm of snacking expanded beyond potato chips. Entrepreneurs and visionaries recognised the potential for diversification, introducing a plethora of new snack varieties to captivate taste buds and satisfy cravings. Corn chips emerged, with Fritos leading the way alongside pretzels, cheese puffs, and the beloved popcorn. Each snack variety offered its own distinct flavours, textures, and mouth-watering experiences, catering to the diverse preferences of snack enthusiasts. The industry thrived on constant innovation and flavour exploration. Snack manufacturers unleashed their creativity, developing an array of enticing flavours that transformed snacking into an adventure for the senses. Classic options like salted and barbecue became staples, but the boundaries were continuously pushed with bolder, globally inspired varieties. The market became a playground of taste, where consumers could indulge in a mosaic of flavours that tantalised their palates and sparked culinary curiosity. Today, the savoury snacks market in North America continues its remarkable journey, guided by consumer preferences, culinary ingenuity, and a passion for delivering exceptional snacking experiences. From its humble beginnings to the diverse landscape it embodies today, the history of the North American savoury snack market stands as a testament to the industry's ability to captivate, innovate, and satisfy the cravings of millions.

Companies Covered in this report:

Nestlé S.A., PepsiCo, Inc, General Mills, Inc., The Kraft Heinz Company, Kellogg Company, Mondelez International, Inc, The Hershey Company, Mars, Incorporated, Conagra Brands, Inc, Blue Diamond Growers, The Hain Celestial Group, Inc., Link Snacks, Inc, Old Dutch Foods, Inc., McCain Foods Limited, Campbell Soup Company and Calbee, Inc.

Key Development:

• Lay's, owned by PepsiCo, introduced Lay's Poppables, bite-sized potato snacks with a light and crispy texture. These snacks come in various flavors and are designed for easy snacking and sharing.
• Frito-Lay, a division of PepsiCo, launched Cheetos Popcorn, combining the beloved flavors of Cheetos cheese with the classic popcorn crunch. This product offers a unique snacking experience that combines two popular snacks into one.
• Angie's BOOMCHICKAPOP, a brand under Conagra Brands, introduced a new line of Baked Crunchy Popcorn. These snacks are made with simple ingredients, have a crispy texture, and come in flavors like Real Butter and Sweet & Salty.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Savory Snacks market with its value and forecast along with its segments
• Country-wise Savory Snacks market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Products Type

• Potato chips
• Extruded snacks
• Popcorn
• Nuts & Seeds
• Puffed snacks
• Tortilla chips
• Fruit & Vegetable chips
• Pretzels
• Meat Snacks
• Others

By Category types

• Baked
• Fried

By Distribution Channel

• Supermarkets & Hypermarkets
• Retail
• Convenience stores
• Online stores
• Speciality Stores
• Others (Forecourt retailers, Discounters, Independent small grocers, etc.)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.