Europe Savory Snacks Market Outlook, 2028

In the ever-evolving landscape of the European food industry, the savoury snacks sector stands as a vibrant and enticing market. Europe has long been a hub of culinary excellence, and the savoury snack industry is no exception. With its rich and diverse culinary heritage, the continent offers a tapestry of flavours and textures that captivate the taste buds of snack enthusiasts. From the iconic potato chips of the United Kingdom to the delectable pretzels of Germany and the irresistible tapas of Spain, Europe's savoury snacks showcase a harmonious blend of tradition and innovation. The industry's allure lies not only in its delightful array of flavours but also in its ability to cater to evolving consumer preferences. With a keen focus on quality ingredients, healthier alternatives, and novel taste experiences, Europe's savoury snack industry continuously pushes the boundaries of culinary creativity. As market leaders harness the power of cutting-edge technologies, sustainable sourcing practises, and enticing packaging designs, they create a compelling narrative that entices both local consumers and those beyond European borders. Because they are convenient and a short source of nutrition and energy, snack foods have become a popular alternative to full-fledged meals in European nations. Because of the common coronavirus, European consumers have begun choosing healthier snack options to reduce their chance of developing certain chronic lifestyle-related illnesses. Additionally, the market under study is anticipated to increase significantly due to rising consumer spending power and a rising need for on-the-go snacks. Due to their high nutritional content, British customers in Europe have a strong preference for convenience in combination with healthy snacks. As a result, products like fresh raspberry peelers, snack bars, and blackcurrant peelers, among others, are in great demand. The European savoury snack market is expanding due in large part to the rising popularity of ready-to-eat snack foods, on-the-go snacks, and snack bars. On-the-go snacking is becoming increasingly popular, particularly among young consumers, people who live in hostels, and bachelors who lead busy lives. Additionally, the ease with which snack bars can be handled and consumed has a direct impact on roadside snacking. Despite the fact that Germany has the largest market for snacks made from natural and organic materials, the United Kingdom places a higher value on convenience and health benefits than any other nation.

According to the research report, Europe Savoury Snacks Market Outlook, 2028, the Europe Savoury Snacks market is anticipated to add USD 7.87 Billion in size from 2023 to 2028. Shifting consumer lifestyles, characterised by busy schedules and a growing preference for convenient and on-the-go food options, have fueled the demand for savoury snacks. Consumers seek quick and satisfying snacks that fit their fast-paced lives. Snacking has become an integral part of European culture, with consumers embracing the concept of regular snacking between meals. This trend has led to increased consumption of savoury snacks as a convenient and flavorful option to satisfy hunger cravings. Furthermore, the savoury snack industry in Europe constantly evolves to cater to diverse taste preferences. Market players are focused on introducing new and exciting flavours, unique combinations, and innovative snack formats to captivate consumers and provide them with a wide range of choices. As well as growing awareness about healthy eating, consumers are seeking savoury snacks that offer nutritional value without compromising on taste. The demand for healthier options, such as snacks made from natural and organic ingredients, snacks with reduced fat and sodium content, and snacks free from artificial additives, is on the rise. European consumers have shown a willingness to indulge in high-quality, premium savoury snacks. The market has witnessed the emergence of gourmet and artisanal snacks, which focus on superior ingredients, sophisticated flavours, and handcrafted production methods, appealing to those seeking a more luxurious snacking experience. Based on the product types, there are potato chips, extruded snacks, popcorn, nuts and seeds, puffed snacks, tortilla chips, fruit and vegetable chips, pretzels, meat snacks, and others. In Europe, potato chips cover the largest market share. Potato chips have a deep-rooted cultural significance in Europe. They have been a popular snack for generations and are deeply ingrained in the culinary traditions of many European countries. The love for potato chips is reflected in their widespread availability and consumption. Potato chips have a broad appeal that transcends age, gender, and social demographics. They are enjoyed by people of all ages and can be found in households, schools, offices, and various social gatherings. This broad appeal contributes to their high market share. There are various types of flavoured potato chips that are gaining popularity, including classic salted, barbecue, sour cream, onion, and paprika.

There are several government associations and regulatory bodies in Europe that play a role in overseeing and regulating the savoury snack industry. Some of them are: the European Snacks Association (ESA), which is the trade association representing the savoury snacks industry in Europe. It works to promote and protect the interests of its members by engaging with policymakers, providing industry insights, and fostering cooperation among snack companies. The European Food Safety Authority (EFSA) is an independent agency of the European Union (EU) responsible for ensuring the safety of the food supply chain. It conducts scientific assessments and provides scientific advice on food safety issues, including the ingredients, production processes, and labelling of savoury snacks. Furthermore, the European Commission is the executive branch of the EU and plays a crucial role in developing and implementing food-related policies and regulations. It works to ensure food safety, consumer protection, and fair trade practises within the European Union, impacting the savoury snack industry. European governments, in collaboration with health organisations, have launched campaigns to promote healthy eating habits and raise awareness about the importance of balanced snacking. These initiatives encourage consumers to choose healthier savoury snack options, emphasising reduced salt, fat, and sugar content. Furthermore, Europe has established regulations governing the use of nutrition and health claims on food products, including savoury snacks. These regulations ensure that claims made on packaging and advertising are scientifically substantiated and accurate, preventing misleading information and false health claims. European governments provide support and resources to small and medium-sized enterprises in the savoury snack sector. This includes funding programmes, business development initiatives, and networking opportunities to foster growth, innovation, and competitiveness within the industry.

Based on the category types, which include baked and fried, in the Europe region, the baked types have the highest market share due to European consumers increasing consciousness of their health and wellness. They are seeking healthier snack options that align with their dietary preferences. Baked savoury snacks are perceived as a healthier alternative to fried snacks, as they are typically lower in fat and calories. This health-consciousness trend has fueled the demand for baked snacks in Europe. Baked savoury snacks have undergone significant improvements in taste and texture over the years. Advances in baking technology and ingredient formulations have resulted in baked snacks that are crispy, flavorful, and satisfying. Consumers no longer have to compromise on taste when choosing baked options, making them an attractive choice in Europe. Baked savoury snacks often cater to specific dietary restrictions and preferences, such as gluten-free, vegetarian, and vegan diets. With an increasing number of consumers adopting these dietary lifestyles, the demand for baked snacks that meet these requirements has grown significantly. Based on the distribution channels, which include supermarkets and hypermarkets, retail, convenience stores, online stores, specialty stores, and others (forecourt retailers, discounters, independent small grocers, etc.), supermarkets and hypermarkets play a very important role in Europe. Some of the top supermarkets and hypermarkets that offer a wide variety of savoury snacks are Tesco, Carrefour, Lidl, and Auchan.

There are several opportunities and restraints in the savoury snacks market in Europe. The savoury snacks market faces competition from a wide range of alternative snack options, including fresh fruits, yoghurt, smoothies, and health bars. These options are often perceived as healthier and more nutritious, posing a challenge to the growth of traditional savoury snacks. Furthermore, the European market has strict regulations regarding food safety, ingredient labelling, and nutritional claims. Compliance with these regulations can be challenging for savoury snack manufacturers, especially smaller companies, which may impact product development and marketing efforts. As well as the economic fluctuations and uncertainties in Europe, these can impact consumer spending patterns and purchasing power, which may affect the demand for savoury snacks. During periods of economic downturn, consumers may opt for more affordable snack options or reduce discretionary spending on snacks altogether. As well as opportunities present in the region, the increasing popularity of plant-based diets presents an opportunity for savoury snack companies to develop and market plant-based snack options. Plant-based snacks made from ingredients such as legumes, vegetables, and grains can tap into the growing demand for sustainable and cruelty-free snack choices. The fast-paced lifestyle and busy schedules of Europeans have led to an increase in on-the-go snacking. Savoury snack companies can seize this opportunity by developing convenient and portable snack formats such as single-serve packs, snack bars, and grab-and-go options that cater to the snacking habits of consumers.

Based on the report, the Europe market is segmented into six countries, including the Germany, UK, France, Italy, Spain and Russia. Among them, the UK is dominating the market in 2022. The UK has a long-standing tradition of snacking, with a well-developed and diverse snacking culture. Snacking is deeply ingrained in British society, and consumers have a wide range of savory snack preferences, including crisps (potato chips), nuts, popcorn, and other popular snack varieties. Furthermore, the UK is home to several well-known and influential snack brands that have gained international recognition. These brands have a strong market presence not only in the UK but also across Europe and beyond. Their popularity, diverse product offerings, and effective marketing strategies contribute to the perception of UK dominance in the savory snacks market. British consumers have distinct preferences when it comes to savory snacks. They value quality, taste, and a wide range of flavor options. UK snack manufacturers have been successful in understanding and meeting these preferences, contributing to their strong position in the market.

Companies Covered in this report:

Nestlé S.A., PepsiCo, Inc, General Mills, Inc., The Kraft Heinz Company, Kellogg Company, Mondelez International, Inc, The Hershey Company, Mars, Incorporated, Blue Diamond Growers, Intersnack Group GmbH & Co. KG, The Hain Celestial Group, Inc., Lorenz Snack-World, McCain Foods Limited and Calbee, Inc.

Key Development:

Walkers, a well-known brand in the UK, have been introducing new flavors and product variations to cater to diverse consumer tastes. They have launched unique flavors like Marmite, Pigs in Blankets, and Worcester sauce in their potato chip range, providing consumers with exciting snacking options.

Intersnack Group, a leading European snack manufacturer, is continuously launching new products and expanding their portfolio. They have introduced flavored nuts, popcorn varieties, and savory snack mixes with different taste profiles to offer consumers a wide range of snack options.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Savory Snacks market with its value and forecast along with its segments
• Country-wise Savory Snacks market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• UK
• France
• Italy
• Spain
• Russia

By Products Type

• Potato chips
• Extruded snacks
• Popcorn
• Nuts & Seeds
• Puffed snacks
• Tortilla chips
• Fruit & Vegetable chips
• Pretzels
• Meat Snacks
• Others

By Category types

• Baked
• Fried

By Distribution Channel

• Supermarkets & Hypermarkets
• Retail
• Convenience stores
• Online stores
• Speciality Stores
• Others (Forecourt retailers, Discounters, Independent small grocers, etc.)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.