Savory Snack Products Market Report 2025

This Savory Snack Products report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The savory snack products market size has grown strongly in recent years. It will grow from $127.02 billion in 2024 to $136.58 billion in 2025 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to increased demand for convenience food, growing popularity of snacking, rise in disposable income and changing lifestyles, expansion of retail industry globally, increased urbanization.

The savory snack products market size is expected to see strong growth in the next few years. It will grow to $183.99 billion in 2029 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to growing demand for healthy and organic snacks, increasing demand for premium and exotic flavors, rising demand for plant-based snacks, growing popularity of online retail channels, increasing demand for gluten-free and low-calorie snacks. Major trends in the forecast period include snack hybrids, innovative flavors and textures, sustainable and eco-friendly packaging, premium and artisanal snacks, snacking rituals and occasions.

The growth of the savory snack products market is being fueled by the increasing adoption of convenience food products. Convenience foods, such as restaurant meals and ready-to-eat options from grocery stores, cater to individuals seeking time-efficient solutions in food purchase, preparation, and cleanup. These ready-to-eat products are particularly beneficial for those lacking cooking skills or time to prepare meals from scratch. For example, in January 2023, the American Frozen Food Institute, a US-based national trade association, reported that the sales of frozen foods increased from $66.5 billion in 2021 to $72.2 billion in 2022. Consequently, the surge in convenience food product adoption is a significant driver for the growth of the savory snack products market.

The rise of e-commerce and online shopping is expected to drive the growth of the savory snack products market in the coming years. E-commerce involves the buying and selling of goods and services over the internet, while online shopping refers to purchasing products via digital platforms. These platforms offer convenience, a wider range of products, detailed information, personalized recommendations, and various promotional offers. Furthermore, the direct-to-consumer model and global reach provided by e-commerce have opened up new markets and opportunities for snack companies, leading to increased consumption and sales of savory snacks. For example, in April 2024, the European Commission, a Belgium-based governing body responsible for implementing decisions and upholding EU treaties, reported that among individuals aged 16-74 surveyed, 92% used the internet in the past year, with 70% making online purchases, reflecting a 2% increase from 2022. Additionally, 75% of EU internet users shopped online in 2023, underscoring the continued growth of e-commerce. As a result, the expansion of e-commerce and online shopping is fueling the growth of the savory snack products market.

Leading companies in the savory snack products market are concentrating on creating advanced nutritional solutions, such as new snacks that are vegan, gluten-free, non-GMO, and kosher, to accommodate various dietary preferences and encourage healthier snacking. These new snacks ensure a tasty choice that aligns with contemporary health and ethical standards. For example, in August 2023, Rivalz Snacks, a US-based company dedicated to providing delicious and nutritious snack options for sports enthusiasts and health-conscious consumers, launched savory stuffed snacks. These new single-serving one-ounce packs feature a crunchy, vegetable-based shell filled with soft, nutrient-rich fillings available in three nostalgic flavors: Late Night Pizza, Extra Chedda' Mac, and Spicy Street Taco. Each pack contains 8g of protein, 4g of fiber, and 9g of net carbs, while also being vegan, gluten-free, non-GMO, and free from artificial flavors and preservatives. The convenient packs can be purchased on their website and Amazon, with plans to expand distribution to specialty retailers later this year.

Major companies in the savory snack products market are focusing on developing gluten-free products. This emphasis on gluten-free offerings caters to a range of preferences and needs, from medical conditions like celiac disease to personal dietary choices and health and wellness trends. An example is Rivalz, a US-based food products company, launching savory products in August 2023 with single-serving 1 oz packs. These innovative snacks boast a dual-textured composition with a crunchy vegetable-based shell and a nutrient-rich filling, available in flavors like Late Night Pizza, Extra Chedda' Mac, and Spicy Street Taco. With attributes like being vegan, gluten-free, non-GMO, kosher, and free from artificial additives, these snacks cater to various diets and lifestyles, contributing to their appeal.

In September 2024, One Rock Capital Partners LLC, a US-based investment firm, acquired European Snack Private Label for an undisclosed amount. This acquisition is intended to enhance One Rock Capital Partners LLC's portfolio by utilizing Europe Snacks' seven production facilities located in the UK, France, and Spain, which manufacture stacked chips, snacks, crisps, and crackers for major European retailers. With over three decades of experience, Europe Snacks has established itself as a leader in private label products, and One Rock recognizes significant opportunities for further growth and enhancement in this sector. European Snack Private Label is a France-based company dedicated to developing and supplying a variety of savory snack products for the retail and foodservice private label markets.

Major companies operating in the savory snack products market include PepsiCo Inc., Kellogg Company, General Mills Inc., Calbee Inc., ITC Limited, The Hain Celestial Group Inc., Conagra Brands Inc., The Kraft Heinz Company, Mondelez International Inc., Nestlé S.A., Grupo Bimbo S.A.B. de C.V., Aviko B.V., Intersnack Group GmbH & Co. KG, Haldiram's Snacks Pvt. Ltd., Hormel Foods Corporation, Tyson Foods Inc., Lamb Weston Holdings Inc., McCain Foods Limited, Frito-Lay North America Inc, Parle Products Pvt Ltd, Anji Foodstuff Co Ltd, Blue Diamond Growers, Snyder's-Lance Inc., The Hershey Company, Lorenz Bahlsen Snack-World GmbH & Co. KG, Orkla ASA, pladis global, Want Want China Holdings Limited, Arca Continental S.A.B. de C.V., Universal Robina Corporation.

North America was the largest region in the savory snack products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the savory snack products market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the savory snack products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Savory snack products are characterized by their salty or spicy flavors, as opposed to sweetness. These snacks typically involve the use of savory ingredients such as grains, starch, vegetables, seasonings, and vegetable oils.

The primary varieties of savory snack products encompass potato chips, extruded snacks, popcorn, nuts and seeds, puffed snacks, tortillas, and others. Potato chips, for instance, are thinly sliced potatoes that undergo frying until achieving crispiness, followed by seasoning. They can be consumed either hot or cold, with flavor options such as barbecue, spice, beef, roasted, or toasted. These snacks are distributed through various channels, including retailers, online platforms, supermarkets, hypermarkets, convenience stores, and others.

The savory snack product market research report is one of a series of new reports that provides savory snack product market statistics, including savory snack product industry global market size, regional shares, competitors with a savory snack product market share, detailed savory snack product market segments, market trends and opportunities, and any further data you may need to thrive in the savory snack product industry. This savory snack product market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The savory snack product market consists of sales of baked snacks, meat snacks, savory biscuits, nuts and seeds, puffed snacks, tortillas. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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