The North America Skin Toner Market is expected to witness market growth of 9.9% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 18.86 million units (100 ml), showcasing a growth of 5.3% (2020-2023).
Conventional skin toners are traditional formulations designed to cleanse, balance, and prepare the skin for further skincare treatments. Typically, these toners contain ingredients such as water, alcohol, and various botanical extracts, aimed at removing residual impurities left after cleansing. They help restore the skin's natural pH balance, which can be disrupted by cleansing products, and often include astringent properties that minimize the appearance of pores and control excess oil production, making them particularly beneficial for oily and acne-prone skin types. Hence, in Canada, it is expected that 1.40 million units (100 ml) of conventional skin toners would be utilized by the year 2031.
The US market dominated the North America Skin Toner Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $427.5 million by 2031. The Canada market is experiencing a CAGR of 11.9% during 2024-2031. Additionally, the Mexico market would exhibit a CAGR of 11.3% during 2024-2031.
Once viewed as optional in skincare routines, toners have become an essential product for many, driven by changing consumer attitudes, advances in skincare technology, and increasing awareness of their benefits. The shift towards holistic skincare, coupled with a desire for personalized, targeted solutions, has positioned toners as an integral step in achieving optimal skin health. This comprehensive growth in demand can be attributed to various interconnected factors, including rising consumer knowledge, social media influence, e-commerce expansion, and the global inclination towards self-care and wellness.
Consumers today are far more informed about skincare than ever before. As the beauty industry expands, individuals gain greater awareness of their unique skin needs and how different products contribute to overall skin health. This knowledge has resulted in a more discerning customer base eager to invest in products that provide specific benefits, such as pH balancing, hydration, and enhanced absorption of serums and moisturizers. Toners fulfill these roles effectively, often positioned as the bridge between cleansing and moisturizing, ensuring that skin is primed to receive maximum benefits from subsequent products.
The expansion of the middle class in Mexico and increased disposable income have also increased the demand for skin toners. As more individuals can afford personal care products, there has been an increase in the number of people incorporating toners into their skincare routines. The warm climate in Mexico further contributes to the demand for lightweight, refreshing skincare products that provide effective hydration without leaving a heavy or greasy feeling. These factors make the region a promising market for skin toners, presenting lucrative growth opportunities for brands looking to cater to the evolving needs of consumers in North America.
Conventional skin toners are traditional formulations designed to cleanse, balance, and prepare the skin for further skincare treatments. Typically, these toners contain ingredients such as water, alcohol, and various botanical extracts, aimed at removing residual impurities left after cleansing. They help restore the skin's natural pH balance, which can be disrupted by cleansing products, and often include astringent properties that minimize the appearance of pores and control excess oil production, making them particularly beneficial for oily and acne-prone skin types. Hence, in Canada, it is expected that 1.40 million units (100 ml) of conventional skin toners would be utilized by the year 2031.
The US market dominated the North America Skin Toner Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $427.5 million by 2031. The Canada market is experiencing a CAGR of 11.9% during 2024-2031. Additionally, the Mexico market would exhibit a CAGR of 11.3% during 2024-2031.
Once viewed as optional in skincare routines, toners have become an essential product for many, driven by changing consumer attitudes, advances in skincare technology, and increasing awareness of their benefits. The shift towards holistic skincare, coupled with a desire for personalized, targeted solutions, has positioned toners as an integral step in achieving optimal skin health. This comprehensive growth in demand can be attributed to various interconnected factors, including rising consumer knowledge, social media influence, e-commerce expansion, and the global inclination towards self-care and wellness.
Consumers today are far more informed about skincare than ever before. As the beauty industry expands, individuals gain greater awareness of their unique skin needs and how different products contribute to overall skin health. This knowledge has resulted in a more discerning customer base eager to invest in products that provide specific benefits, such as pH balancing, hydration, and enhanced absorption of serums and moisturizers. Toners fulfill these roles effectively, often positioned as the bridge between cleansing and moisturizing, ensuring that skin is primed to receive maximum benefits from subsequent products.
The expansion of the middle class in Mexico and increased disposable income have also increased the demand for skin toners. As more individuals can afford personal care products, there has been an increase in the number of people incorporating toners into their skincare routines. The warm climate in Mexico further contributes to the demand for lightweight, refreshing skincare products that provide effective hydration without leaving a heavy or greasy feeling. These factors make the region a promising market for skin toners, presenting lucrative growth opportunities for brands looking to cater to the evolving needs of consumers in North America.
List of Key Companies Profiled
- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- NAOS
- The Estee Lauder Companies, Inc.
- Johnson & Johnson
- Pierre Fabre S.A
- Amway Corporation
- The Procter & Gamble Company
Market Report Segmentation
By Form (Volume, Thousand Units, USD Billion, 2020-2031)- Fluid
- Mist
- Conventional
- Organic
- Women
- Men
- Hypermarkets & Supermarkets
- Specialty Stores
- Online
- Convenience Stores
- Other Distribution Channel
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Skin Toner Market by Form
Chapter 5. North America Skin Toner Market by Product
Chapter 6. North America Skin Toner Market by Gender
Chapter 7. North America Skin Toner Market by Distribution Channel
Chapter 8. North America Skin Toner Market by Country
Chapter 9. Company Profiles
Companies Mentioned
Some of the key companies profiled in this North America Skin Toner Market include:- L'Oréal S.A.
- Pacifica Beauty LLC
- Unilever PLC
- Kao Corporation
- NAOS
- The Estee Lauder Companies, Inc.
- Johnson & Johnson
- Pierre Fabre S.A
- Amway Corporation
- The Procter & Gamble Company
Methodology
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