Operational Analytics - Global Strategic Business Report

The global market for Operational Analytics was valued at US$30.3 Billion in 2024 and is projected to reach US$61.5 Billion by 2030, growing at a CAGR of 12.5% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Operational Analytics market.

Global Operational Analytics Market - Key Trends & Drivers Summarized

How Has Operational Analytics Transformed Decision-Making in Enterprises?

Operational analytics has become a vital tool for businesses seeking to optimize their operations and make data-driven decisions in real time. This technology enables organizations to analyze operational data from various sources, such as IoT devices, supply chain systems, customer interactions, and financial transactions, to gain actionable insights that improve efficiency, reduce costs, and enhance service delivery. By applying advanced analytics, machine learning, and artificial intelligence to operational data, companies can predict equipment failures, optimize resource allocation, streamline workflows, and better understand customer behavior. Operational analytics has proven particularly valuable in industries such as manufacturing, retail, healthcare, and logistics, where real-time visibility into operations is critical for maintaining competitiveness. The integration of operational analytics into enterprise systems, such as ERP and CRM platforms, allows businesses to automate decision-making processes, leading to faster response times and more agile operations.

What Trends Are Driving the Evolution of the Operational Analytics Market?

Several trends are driving the evolution of the operational analytics market, particularly the growing use of advanced technologies to improve data analysis and decision-making. One of the key trends is the rise of AI and machine learning in operational analytics. These technologies enable businesses to move beyond descriptive analytics (what happened) to predictive and prescriptive analytics (what will happen and how to respond), offering deeper insights into future operational challenges and opportunities. Another significant trend is the increasing importance of real-time analytics, as companies look to make decisions based on the most current data available. This is particularly relevant in industries like e-commerce, logistics, and manufacturing, where rapid decision-making can significantly impact performance. The adoption of IoT devices has also fueled the demand for operational analytics, as businesses seek to leverage the vast amounts of data generated by connected devices to optimize operations. Finally, the shift towards cloud-based analytics platforms is gaining momentum, providing organizations with scalable, flexible, and cost-effective solutions for managing and analyzing operational data.

How Is Technology Enhancing Operational Analytics?

Technology is playing a pivotal role in advancing the capabilities of operational analytics, making it more sophisticated and accessible to businesses of all sizes. The integration of AI and machine learning algorithms allows companies to automate data analysis processes and uncover patterns in large datasets that would be difficult to detect manually. These technologies enable predictive maintenance, dynamic pricing strategies, and optimization of supply chains by identifying potential disruptions before they occur. Cloud computing has made operational analytics more scalable and affordable, providing organizations with the infrastructure needed to store and analyze vast amounts of data in real-time. Edge computing is also emerging as a powerful tool, enabling real-time data processing at the source (e.g., IoT devices), which reduces latency and allows for faster decision-making. Data visualization tools are becoming more advanced, offering intuitive dashboards and reports that make complex operational data easier to interpret. Moreover, the integration of operational analytics with ERP, CRM, and supply chain management systems is streamlining workflows and ensuring that actionable insights are available across the organization.

What Is Driving the Growth in the Operational Analytics Market?

The growth in the operational analytics market is driven by several factors, including the increasing demand for data-driven decision-making and the growing complexity of modern business operations. The rise of IoT devices has significantly expanded the amount of operational data available to organizations, fueling the need for advanced analytics tools that can process and interpret this data in real time. The adoption of AI and machine learning is enhancing the predictive capabilities of operational analytics, allowing companies to anticipate and mitigate risks, optimize performance, and reduce downtime. The shift towards cloud-based analytics platforms is another key driver, as it enables businesses to scale their analytics capabilities without the need for significant upfront investments in infrastructure. Additionally, the competitive pressure to improve efficiency and reduce operational costs is prompting organizations across industries to invest in operational analytics solutions. The growing importance of customer experience is also driving demand for analytics that can provide insights into customer behavior and service delivery.

Report Scope

The report analyzes the Operational Analytics market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.

Segments: Type (Software, Services); Business Function (Marketing, Sales, Finance, Information Technology, Human Resources, Other Business Functions); Vertical (Manufacturing, Telecommunications, Transportation & Logistics, Retail & Consumer Goods, Government & Defense, Energy & Utilities, Other Verticals).

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Software segment, which is expected to reach US$43.7 Billion by 2030 with a CAGR of a 11.5%. The Services segment is also set to grow at 15.2% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $8.2 Billion in 2024, and China, forecasted to grow at an impressive 11.5% CAGR to reach $9.3 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Operational Analytics Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Operational Analytics Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Operational Analytics Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as ActiveViam, Alpha Guardian, Alteryx, Inc., Appetite Labs, Bentley Systems, Inc. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 27 companies featured in this Operational Analytics market report include:

• ActiveViam
• Alpha Guardian
• Alteryx, Inc.
• Appetite Labs
• Bentley Systems, Inc.
• Cloudera, Inc.
• GAVS Technologies N.A., Inc
• IBM Corporation
• Insight Decision Solutions
• Kelp

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry