World OTT Video Services Markets

This observatory covers the OTT video market according to multiple inputs, players and markets:

• Access to OTT video services (subscriptions and subscribers to paid offers, by country and service), active monthly users of ad-supported offers (by service).
• Service revenues are derived from subscription & transactional services (rental and purchase) and advertising revenues (Internet video advertising and in-stream video advertising).
• Performance indicators are also documented, including the level of stacking of subscription services and average revenue per subscriber (by country)
• The rankings by player show the positioning of the world leaders in terms of subscriptions and turnover.
• 29 countries are covered, 4 major geographical areas (Asia-Pacific, Latin America, North America, Europe, Africa-Middle East) as well as the sub-regions of Europe (Western/Central and Eastern/Scandinavia) and Middle East & Africa (Middle East & North Africa and Sub-Saharan Africa) are consolidated
• Aggregated data for 7 countries (Germany, Spain, France, Italy, UK, USA, China)
• The market data cover the period 2018-2021, with forecasts to 2026.

A report summarises the reference database. An analysis of the main trends in the sector is also included.