Parenting Apps Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The parenting apps market size has grown rapidly in recent years. It will grow from $1.53 billion in 2024 to $1.72 billion in 2025 at a compound annual growth rate (CAGR) of 12.3%. The growth in the historic period can be attributed to increased smartphone adoption, community building, educational emphasis, convenience and time management, health and safety concerns.

The parenting apps market size is expected to see rapid growth in the next few years. It will grow to $2.8 billion in 2029 at a compound annual growth rate (CAGR) of 12.9%. The growth in the forecast period can be attributed to customization and personalization, integration of ai and machine learning, iot and smart parenting devices, virtual support services, inclusive and diverse content, evolving privacy and security features. Major trends in the forecast period include digital content consumption, personalized content and recommendations, integration of wearable technology, remote learning and educational features, diversity and inclusivity.

The anticipated growth in the adoption of smartphones is set to drive the expansion of the parenting apps market in the future. Smartphones, characterized by their built-in computer capabilities, operating systems, web browsing, and software program execution, serve as a platform for accessing parenting apps. These apps assist parents by providing child development resources, tracking tools, and streamlining the overall parenting experience. As of November 2023, data from Uswitch Limited, a UK-based financial conduct authority, revealed a notable increase in mobile connections in the UK, reaching 71.8 million in 2022, representing a 3.8% (approximately 2.6 million) rise from 2021. With the UK population expected to reach 68.3 million by 2025, and around 95% (or approximately 65 million individuals) owning smartphones, the growing adoption of smartphones is a key driver behind the growth of the parenting apps market.

The rising number of millennial parents is also anticipated to contribute significantly to the growth of the parenting apps market. Millennials, belonging to the demographic cohort born between the early 1980s and mid-1990s, are increasingly becoming parents. These tech-savvy individuals utilize parenting apps to access convenient resources, support, and advice, aligning with their modern and technology-driven lifestyles. Notably, in March 2023, according to Teamstage.io, a US-based software company, millennials are projected to constitute 75% of the global workforce by 2025. In the United States, they make up 22% of the population, while in China, their representation stands at 25%. Hence, the growing number of millennial parents is a significant factor propelling the growth of the parenting apps market.

Major companies operating in the parenting apps market are focused on developing an app with access to resources to maximize profits in the market. An app with access to resources typically refers to a software application that has permission to utilize various data, services, or hardware components on a device or network. For instance, in March 2022, Talkspace Inc. launched a new app called Parenting Guide from Lasting. The app is designed to help parents become more confident in their approach to parenting by providing self-guided sessions and live classes. The app's content library applies tried-and-true psychological approaches to help parents with issues such as anxiety, sibling conflict, and emotion coaching. The Lasting Parenting Guide app offers evidence-based approaches for modern-day parenting and helps parents raise healthy, resilient kids in the post-pandemic world.

In March 2023, Acko, a digital insurance provider based in India, acquired Parentlane for an undisclosed sum. This acquisition is intended to strengthen Acko's health and wellness services by offering customized solutions for families. Parentlane is a digital health platform in India specifically designed for new millennial parents.

Major companies operating in the parenting apps market report are Alphabet Inc., Microsoft Corporation, AT&T Inc., Avast Software s.r.o., AO Kaspersky Lab, WebMD LLC., Babytree Inc., Family Zone Cyber Safety Ltd., Babycenter LLC, Ovuline Inc., WeParent, Bark Technologies Inc., The Bump, Custody X Change, OurFamilyWizard LLC, CPP Co-Parent Planner Inc., Mobicip LLC, AppClose Inc., Applied Life Private Limited, Babytime Inc., Blub Inc., Peanut App Ltd., Seacloud Software LLC, Talking Parents, Kinedu Inc., Nighp Software LLC.

North America was the largest region in the parenting apps market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the parenting apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the parenting apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The parenting apps market includes revenues earned by entities that provide services such as communication tools, shared calendars, expense tracking, and document sharing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The parenting apps market consists of sales of smartphones and tablet PCs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Parenting apps are mobile applications specifically created to support and assist parents in various aspects of raising their children. These apps serve diverse functions, ranging from tracking developmental milestones and feeding schedules to providing expert advice and creating a community of fellow parents.

The primary types of parenting apps encompass pregnancy tracker apps, baby tracker apps, co-parenting apps, and baby care apps. Pregnancy tracker apps are designed to assist expectant mothers in monitoring and managing their pregnancy by offering information, tips, and tools for tracking various aspects of the pregnancy journey. These apps may include features such as nutrition advice, sleep management, tracking developmental milestones, and health consultations. They are distributed through various channels, including app stores, and can be directly downloaded on different platforms such as the Android and iOS (iPhone operating system) systems.

The parenting apps market research report is one of a series of new reports that provides parenting apps market statistics, including parenting apps industry global market size, regional shares, competitors with a parenting apps market share, detailed parenting apps market segments, market trends and opportunities, and any further data you may need to thrive in the parenting apps industry. This parenting apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.