Expense Tracker Apps Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The expense tracker apps market size has grown rapidly in recent years. It will grow from $9.67 billion in 2024 to $10.93 billion in 2025 at a compound annual growth rate (CAGR) of 13.1%. The growth in the historic period can be attributed to smartphone proliferation, increased financial awareness, rise in digital banking, security, and privacy concerns, and rise of the gig economy.

The expense tracker apps market size is expected to see rapid growth in the next few years. It will grow to $17.75 billion in 2029 at a compound annual growth rate (CAGR) of 12.9%. The growth in the forecast period can be attributed to integration with the financial ecosystem, the emergence of open banking, expansion into emerging markets, focus on user education and engagement, and focus on financial wellness. Major trends in the forecast period include AI-powered insights, blockchain integration, subscription management, augmented reality (AR) features, voice-activated assistants, and collaborative budgeting.

The expense tracker app market is poised for growth, propelled by the increasing penetration of smartphones. Smartphone user penetration, denoting the percentage of individuals using smartphones within the total population, is on the rise due to various factors such as affordability, internet accessibility, and expanding mobile ecosystems. This trend is fostering a larger user base for expense tracker apps. These apps empower users to manage expenses, create budgets, and gain insights into spending habits conveniently through their smartphones or tablets. They offer functionalities such as expense categorization, budget setting, and notifications for upcoming payments or unusual spending patterns. For example, in February 2024, Uswitch Limited reported a significant increase in mobile connections in the UK, projecting a substantial portion of the population to be smartphone users by 2025. This surge in smartphone user penetration is a key driver behind the expansion of the expense tracker app market.

Leading players in the expense tracker app market are focusing on product innovation to enhance financial control and efficiency. One notable advancement is the development of expense management solutions, which simplify and automate expense tracking, submission, approval, and reimbursement processes. For instance, in July 2023, Justworks introduced Expenses, an expense management tool tailored for its PEO customers. This tool streamlines cost reimbursement and payroll processing, allowing administrators to create approval workflows and unique rules for easier reconciliation. Employees can conveniently create expenses using the Justworks mobile app by capturing photos of receipts. Justworks designed Expenses to integrate seamlessly, reduce errors, and offer an intuitive solution without the need for additional expense management software.

In March 2024, BetterCloud, a US-based software company, acquired G2 Track from G2.com, Inc. for an undisclosed sum. This acquisition provides BetterCloud's customers with improved visibility and automation tools, enabling IT teams to play a key role as trusted advisors in tech spending decisions and driving efficient growth within organizations. G2.com, Inc. is a US-based provider of business software and services specializing in spend and expense tracking solutions.

Major companies operating in the expense tracker apps market are Zoho Corporation Pvt. Ltd., SAP SE, Sodexo Motivation Solutions UK Limited, Intuit Inc., Paycom Software Inc., LendingTree LLC, Xero Limited, Expensify Inc., Fresh Books, You Need A Budget LLC, Spendesk, Tiller LLC, Realbyte Inc., Dayspring Technologies Private Limited, Cleevio s.r.o, Everlance Inc., Hurdlr Inc., PocketGuard Inc., WalletIQ Inc., Abacus Labs Inc., Truebill Inc., Wave Financial Inc., Ramsey Solutions Inc., Emburse Holdings Inc., Shoeboxed Inc.

North America was the largest region in the expense tracker apps market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the expense tracker apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the expense tracker apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The expense tracker apps market includes revenues earned by entities by providing services such as receipt scanning, bank account integration, reporting and analytics, bill reminders, and customization options. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Expense tracker apps are software tools designed to help individuals or businesses monitor and manage their financial transactions. These apps typically enable users to track their income, expenses, and other financial activities, providing valuable insights into their spending habits, budgeting, and overall financial well-being.

Expense tracker apps are available on two main platforms such as mobile and web-based. Mobile apps are software programs intended for installation and use on mobile devices such as smartphones and tablets. They often offer subscription models such as freemium and premium, providing a range of functionalities such as basic expense tracking, financial analytics, and receipt scanning and management. These apps cater to a diverse range of end-users, including individuals for personal finance management and businesses for expense tracking purposes.

The expense tracker apps market research report is one of a series of new reports that provides expense tracker apps market statistics, including expense tracker apps industry global market size, regional shares, competitors with a expense tracker apps market share, detailed expense tracker apps market segments, market trends and opportunities, and any further data you may need to thrive in the expense tracker apps industry. This expense tracker apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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