The industry term “omnichannel,” from the retailing and marketing communications point of view, focuses on brick & mortar and internet sales. The publisher's term “omnimarket,” from a broader competitive landscape vantage, further emphasizes that pet owner spending is broadening across a transformed set of products, services, and high-tech product/service hybrids, with competitors aggressively crossing former business boundaries to vie for consumer mindshare and customer loyalty.
All pet and vet industry opportunities intertwine with channel shopping trends, as well as with the digital platforms both as sales juggernauts and as consumer behaviour influencers.
In the wake of COVID-19, a reset of the U.S. pet industry is evident in several trends - which, being synergistic and intertwined, are best wielded in strategic combinations.
- A permanent remix of physical and digital shopping behaviors, with buy online, pick up at store (BOPUS) and curbside bridging the two.
- In an omnimarket era, on top of mergers and acquisitions, a fluid role for partnerships.
- An entrenched role for autoship/subscription purchasing in key pet product categories.
- Beyond autoship, a competitive focus on efficient home delivery of products as larger consumer market trends play out in pet products.
- In a digitalized era of abundant retail and ubiquitous product options, an essential role for private label and customer rewards programs.
- Beyond rewards programs, a growing role for pet care spending and financing options.
- The continued retail-ization of vet and pet services.
At a general level, the humanization of pets and the premiumization of pet products and services means that human market trends have overtopped the traditional pet industry levees.
At the industry-specific level, however, innovation in pet health and wellness is the omnimarket driver. Wellness-seeking consumerism is hardly new nor specific to the pet market, but it exerts a unifying principle in a way not feasible in the much larger and messier human consumer market, of which the pet industry is a microcosm.
Scope of Report
This report provides a data-rich analysis of pet product retail sales and shopping patterns in the U.S., with a primary focus on dog and cat products. Report coverage spans e-commerce, discount stores/supercenters and supermarkets, pet specialty stores, and the veterinary sector. Along with detailed retail sales and share quantification, the discussion examines competitive dynamics, pet product shopper psychographics, and customer demographics by channel and key retailers (such as Amazon, Chewy, Walmart, PetSmart, and Petco). Focus chapters on pet food and pet medication/flea control further assess retail dynamics in these core pet market categories.
Table of Contents
CHAPTER 1: EXECUTIVE SUMMARY
- SCOPE & METHODOLOGY
- Scope of Report
- Report Methodology
- Figure 1-1: National Map by State, Geographic Region, and Census Region
- OVERVIEW OF DOLLAR SALES AND CHANNEL USAGE
- Retail vs. Veterinary Sales
- Table 1-1: U.S. Sales of Pet Products: Overall, Retail Sector Pet Food/Treats and Pet Supplies, and Veterinary Sector Products, 2020 - 2022P, 2026P (dollar sales in billions and percent growth)
- Internet vs. Brick & Mortar Retail Sales
- Figure 1-2: Retail Pet Product Dollar Shares: Internet vs. Brick & Mortar, 2017-2022P (percent)
- Pet Specialty vs. All Other Sales
- Retail Channel Pet Product Sales and Shares
- Retail Channel Pet Food Sales and Shares
- Figure 1-3: Retail Pet Food Product Dollar Shares: Internet vs. Brick & Mortar, 2017-2022P and 2026P
- Retail Channel Pet Supplies (Non-Food) Sales and Shares
- Figure 1-4: Retail Pet Supply Product (Non-Food) Dollar Shares: Internet vs. Brick & Mortar, 2017-2022P and 2026P
- COMPETITIVE LANDSCAPE
- Pet Omnimarket
- Figure 1-5: Pet Product Shopper Draw Among Leading Retailers: In-Store vs. Online, 2022 (% shopping in last 30 days)
- Pet Industry Reset
- Wellness as Omnimarket Driver
- SHOPPER PSYCHOGRAPHICS
- Pets as Homemakers
- Cats as Family
- Pet Parenting Day and Night
- The Pet Market as Health Market
- Pet Products Are Themselves Priority
- Figure 1-6: Spending Cutbacks on Household Expenses in Last 12 Months: By Consumer Spending Category, August-September 2022 (percent among those cutting back)
- FOCUS ON PET FOOD
- Brick & Mortar vs. e-Commerce Sales Projections
- Figure 1-7: Share of Pet Food/Treat Retail Dollar Sales: Online vs. Brick & Mortar, 2019, 2022P, and 2026P (percent)
- Growth in Online Shopping Curbs Brick & Mortar Performance
- Table 1-2: Leading Channels for Pet Food Shopping, Fall 2019 - Summer 2022 (percent)
- Walmart Is Top Pet Food Retailer by Shopper Draw
- Cross-Channel Shopping for Pet Food
- FOCUS ON PET MEDICATIONS
- e-Commerce Intrusion on Veterinary Sector Dominance
- Table 1-3: U.S. Pet Medication Sales: Overall, Veterinary Sector, Online, and Brick & Mortar, 2019 - 2022P and 2026P (in thousands of dollars)
- Figure 1-8: Share of Pet Medication Dollar Sales: Veterinary Sector, Online, and Brick & Mortar, 2019, 2022P, and 2026P (percent)
- Customer Draw for Flea Control by Channel
CHAPTER 2: OVERVIEW OF DOLLAR SALES AND CHANNEL USAGE
- CHAPTER HIGHLIGHTS
- TOPLINE PET PRODUCT DOLLAR SALES
- Retail vs. Veterinary Sales
- Table 2-1: U.S. Sales of Pet Products: Overall, Retail Sector Pet Food/Treats and Pet Supplies, and Veterinary Sector Products, 2020 - 2022P, 2026P (dollar sales in billions and percent growth)
- Internet vs. Brick & Mortar Retail Sales
- Figure 2-1: Retail Pet Product Dollar Shares: Internet vs. Brick & Mortar, 2017-2022P (percent)
- Pet Specialty vs. All Other Sales
- Figure 2-2: Combined Brick & Mortar + Internet Shares of Pet Product Sales: Pet Specialty vs. All Other, 2017-2022P
- Table 2-2: Pet Products Retail Sales and Shares: Internet vs. Brick & Mortar, 2017 - 2022P, 2026P (in billions of dollars, percent growth, and percent share)
- Retail Channel Pet Product Sales and Shares
- Table 2-3a: Retail Sales of Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)
- Table 2-3b: Dollar Sales Growth Rate for Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)
- Table 2-3c: Dollar Sales Growth for Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)
- Table 2-3d: Retail Dollar Shares for Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)
- Retail Channel Pet Food Sales and Shares
- Figure 2-3: Retail Pet Food Product Dollar Shares: Internet vs. Brick & Mortar, 2017-2022P and 2026P
- Table 2-4a: Retail Sales of Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)
- Table 2-4b: Dollar Sales Growth Rate for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)
- Table 2-4c: Dollar Sales Growth for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)
- Table 2-4d: Retail Dollar Shares for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)
- Retail Channel Pet Supplies (Non-Food) Sales and Shares
- Figure 2-4: Retail Pet Supply Product (Non-Food) Dollar Shares: Internet vs. Brick & Mortar, 2017-2022P and 2026P
- Table 2-5a: Retail Sales of Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)
- Table 2-5b: Dollar Sales Growth Rate for Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)
- Table 2-5c: Dollar Sales Growth for Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)
- Table 2-5d: Retail Dollar Shares for Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)
CHAPTER 3: COMPETITIVE LANDSCAPE
- CHAPTER HIGHLIGHTS
- THE PET INDUSTRY OMNIMARKET
- Omnimarket vs. Omnichannel
- Figure 3-1: Pet Product Shopper Draw Among Leading Retailers: In-Store vs. Online, 2022 (% shopping in last 30 days)
- Illustration 3-1: Pet Industry Omnimarket
- Pet Industry Reset
- Wellness as Omnimarket Driver
- Corporate Versions of Omnimarket: Mars, Chewy, Petco, CGP
- Mars as the Mother of Omnimarket
- The Chewy Ecosystem
- Illustration 3-2: Chewy Practice Hub
- The Petco Ecosystem
- Illustration 3-3: The Petco Ecosystem
- Incubating Cross-Industry Innovation
- Mars’ Companion Fund
- Illustration 3-4: Mars Companion Fund
- Mars’ Leap Venture Studio and Academy
- Illustration 3-5: Mars’ Leap Venture Studio 2022 Cohort
- Nestlé Purina’s PetCare Innovation Prize
- The Central Garden & Pet Ecosystem
- Amazon and Pet/Vet Services: When Will the Shoe Drop?
- Amazon 248, Walmart 178, Sears 0
- Figure 3-2: Amazon Prime Membership, 2020 vs. 2022 (percent of overall and of dog- and cat-owning households)
- Illustration 3-6: Amazon Pet Day Page
- Mergers & Acquisitions
- Partnerships and Alliances
- Illustration 3-7: Vetsource Veterinary Partner Pharmacy
- Illustration 3-8: Mud Bay “Mudlet” at Seattle Humane
- THE TOOLBOX FOR COMPETING
- Leveraging Private Label
- Table 3-1: Select Private-Label Pet Food Brands, 2022
- Illustration 3-9: Walmart Veterinarian-Formulated Pure Balance Pro+ Pet Food
- Private-Label Pet Product Introductions
- Illustration 3-10: Nate Berkus & Jeremiah Brent Small Pet Furniture at Petsmart.com
- PetSmart’s Anything for Pets Platform
- Illustration 3-11: PetSmart Anything for Pets Video Still
- A Bump Likely for Private Label
- Private-Label Usage Rates
- Figure 3-3: Private-Label Pet Product Usage, Past Six Months, 2022 (percent of dog- and cat-owning households)
- Customer Rewards and Loyalty Programs
- Illustration 3-12: Pet Honesty Customer Rewards Program
- Table 3-2: Services Offered by Pet Specialty Stores, 2022 (percent of pet specialty shoppers)
- Figure 3-4: Usage Rate for Pet Specialty Store Services, 2022 (percent of pet specialty shoppers)
- Figure 3-5: Customer Reward/Loyalty Benefits Most Valued by Pet Product Shoppers, 2022 (percent)
- Autoship, Subscribe & Save
- Illustration 3-13: Banfield Pet Hospital Shop Autoship Offer
- Top Categories for Autoship/Subscription Purchasing
- Table 3-3: Share of Pet Owners With Current Pet-Related Subscriptions for Products or Services by Type and Generational Cohort, 2022 (percent)
- BarkBox and Subscription Boxes
- Home Delivery, BOPUS, and Curbside
- Figure 3-6: Delivery/Pick-Up Methods for Online Pet Product Orders in Last 12 Months, 2022 (percent)
- Illustration 3-14: DoorDash for Merchants Outreach to Pet Stores
- The BOPUS and Curbside Options
- Tie-in to Online Grocery Shopping
- Variations on Curbside
- Illustration 3-15: Centre LeClerc’s Kibble Vending Kiosk in Supermarket Parking Lot (Lamballe, Brittany)
- Direct-to-Consumer
- Illustration 3-16: The Farmers Dog Delivery
- Illustration 3-17: PetPlate Delivery
- Direct-to-Consumer as Purer-Play Threat to Autoship
- Payment Services for Customers
- Illustration 3-18: Chewy Holiday Gift Card
- Illustration 3-19: Zoetis Card-Based Petcare Rewards Program
- The Retail-ization of Vet and Pet Care Services
- Illustration 3-20: Essentials PetCare at Walmart
- Illustration 3-21: Mobile Vet and Pet
- Pharmacy Services at Tractor Supply
CHAPTER 4: SHOPPER PSYCHOGRAPHICS
- CHAPTER HIGHLIGHTS
- PETS AS HOMEMAKERS
- Motivations for Pet Ownership
- Figure 4-1: Why Pet Owners Have Their Pets, 2022 (percent of pet owners)
- Pets as Family
- Figure 4-2: Level of Agreement with Statement: “I consider my dogs/cats/other pets to be part of the family,” 2022 (percent of pet owners)
- Figure 4-3: Level of Agreement with the Statement, “My pets are central to my home life,”, 2022 (percent of pet owners)
- Cats as Family
- Figure 4-4: Agreement with the Statement, “Cats are sometimes treated as second-class citizens by…”, 2019 vs. 2022 (percent of cat owners)
- Pet Parenting Day and Night
- Figure 4-5: Where Pets Are Typically Kept, 2022 (percent of dog and cat owners)
- Figure 4-6: Where Pet Owners Feed Their Pets, 2022 (percent of dog and cat owners)
- Figure 4-7: Where Pets Sleep, 2022 (percent of dog and cat owners)
- The Pet Market as Health Market
- Table 4-1: Level of Agreement with Statement: “My pets are important to my physical/mental health,”
- SHOPPER PRIORITIES AND VALUES
- Pet Products Are Themselves Priority
- Figure 4-8: Spending Cutbacks on Household Expenses in Last 12 Months: By Consumer Spending Category, August-September 2022 (percent among those cutting back)
- Quality as Most Important Factor to Product Purchasing
- Figure 4-9: Most Important Factors Influencing Pet Owner Purchases and Shopping Habits, 2022 (percent of pet owners)
- Figure 4-10: Channel Shopping Indexes Among Pet Owners Who Prioritize Product Quality, 2022 (with an index of 100 as the norm)
- Figure 4-11: Channel Shopping Indexes Among Pet Owners Who Prioritize Product Affordability, 2022 (with an index of 100 as the norm)
- Figure 4-12: Channel Shopping Indexes Among Pet Owners Who Prioritize Convenience, 2022 (with an index of 100 as the norm)
- Figure 4-13: Reasons for Buying Pet Medications Online, 2022 (percent of customers)
- Advancing Values
- Figure 4-14: Overview of Channel Shopping Indexes by Shopper Priorities: Age 18-39, 40-59, 60+, 2022 (with an index of 100 as the norm)
- PET WELLNESS AS PURCHASE DRIVER
- On the Hunt for Pet Health Products
- Figure 4-15: Level of Agreement with the Statement, “I look for products to improve my pet’s health and wellness,” 2022 (percent of pet owners)
- Figure 4-16: Pet Owner Concerns about Pet Health and Wellness, Nov/Dec 2020 vs. Jan 2022 (percent of pet owners)
- Addressing Pet Stress Among Dogs and Cats
- Figure 4-17: Pet Experiencing Anxiety and Behavioral Problems, 2022 (percent of dog and cat owners) .. 114
- Serving the Aging Pet Population
- Table 4-2: Share of Dog-Owning Households With Puppies Under Age 1 or Senior Dogs Age 7+, 2012 - 2021/22 (percent)
- Table 4-3: Share of Cat-Owning Households With Kittens Under Age 1 or Senior Cats Age 7+, 2011/12 - 2021/22 (percent)
- Figure 4-18: Dogs and Cats by Age by Generation of Pet Owners,
- Figure 4-19: Channel Shopping Indexes Among Dog/Cat Owners With Senior Pets Age 7+, 2022 (with an index of 100 as the norm)
- Products for Overweight and Special Needs Pets
- Illustration 4-1: Percentage of Dogs and Cats Reported Overweight or Obese, 2010 - 2018 (with an index of 100 as the norm)
- Pet Food as Health Care
- Figure 4-20: Pet Health Products Considered Most Important: Dog vs. Cat Owners, 2022 (percent)
- Table 4-4: Leading Types of Specialized Pet Food Formulations: Dog vs. Cat Owners, August 2022 (percent of dog/cat owners using)
CHAPTER 5: FOCUS ON PET FOOD
- CHAPTER HIGHLIGHTS
- SALES & SHARES
- Online vs. Brick & Mortar Sales
- Table 5-1: U.S. Pet Food/Treat Retail Sales: Overall, Online, and Brick & Mortar, 2019 - 2022P and 2026P (in thousands of dollars)
- Table 5-2: Share of Pet Food/Treat Retail Dollar Sales: Online vs. Brick & Mortar, 2019 - 2022P and 2026P (percent)
- Figure 5-1: Share of Pet Food/Treat Retail Dollar Sales: Online vs. Brick & Mortar, 2019, 2022P, and 2026P (percent)
- Pet Food Product Sales and Shares by Retail Channel
- Table 5-3a: Retail Sales of Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)
- Table 5-3b: Dollar Sales Growth Rate for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)
- Table 5-3c: Dollar Sales Growth for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)
- Table 5-3d: Retail Dollar Shares for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)
- Growth in Online Shopping Curbs Brick & Mortar Performance
- Table 5-4: Leading Channels for Pet Food Shopping, Fall 2019 - Summer 2022 (percent)
- Figure 5-2: Leading Channels for Pet Food Shopping: Online vs. Other, Fall 2019 - Summer 2022 (percent)
- Walmart Is Top Retailer by Shopper Draw
- Figure 5-3: Pet Food Shopper Draw by Channel and Leading Retailers, 2021/22 (percent of pet owners overall)
- Retail Shopping Skews by Dog/Cat Ownership
- Table 5-5: Shopper Draw by Channel and Leading Retailers and by Pet Ownership: Dogs/Not Cats, Cats/Not Dogs, Dogs + Cats, 2021/22 (index against pet owners overall)
- Cross-Channel Shopping for Pet Food
- Table 5-6: Cross-Channel Shopping Patterns for Pet Food Products: Index by Leading Channels and Retailers, 2021/22 (index)
- Internet Not Just About Sales
- Table 5-7: Uses of Internet in Past 12 Months for Pet Food, Pet Treats/Chews, and Selected Non-Food Pet Supplies, 2022 (percent of pet product purchasers)
- DTC Fresh Pet Food Challenges Brick & Mortar-Based Retailers
- Illustration 5-1: Chewy Autoship for Fresh Dog Food
- Illustration 5-2: Find Freshpet Dog Food at Walmart and Other Retailers
- Illustration 5-3: Wholehearted Fresh at Petco.com
- SHOPPER DEMOGRAPHICS: PET FOOD
- Customer Demographics: Leading Channels and Retailers
- Table 5-8: Demographic Skews for Pet Food Customers by Leading Retail Chains or E-Tailers: Walmart, Chewy, Amazon, PetSmart, Petco, 2021/22 (index)
- Detailed Demographic Tables
- Table 5-9a: Pet Food Shopping Patterns by Customer Demographic: Overall, Walmart, Supermarket/Grocery Stores, Wholesale Clubs, and Farm/Feed Stores, 2021/22 (in thousands of category shopper households)
- Table 5-9b: Pet Food Shopping Patterns by Customer Demographic: Overall, Supermarket/Grocery Stores, Walmart, Wholesale Clubs, and Farm/Feed Stores, 2021/22 (percent)
- Table 5-9c: Pet Food Shopping Patterns by Customer Demographic: Supermarket/Grocery Stores, Walmart, Wholesale Clubs, and Farm/Feed Stores, 2021/22 (index by channel/retailer)
- Table 5-10a: Pet Food Channel/Retailer Shopping Patterns by Demographic: Chewy, Amazon, PetSmart, Petco, and Veterinarian, 2021/22 (in thousands of category shopper households)
- Table 5-10b: Pet Food Channel/Retailer Shopping Patterns by Demographic: Chewy, Amazon, PetSmart, Petco, and Veterinarian, 2021/22 (percent)
- Table 5-10c: Pet Food Channel/Retailer Shopping Patterns by Demographic: Chewy, Amazon, PetSmart, Petco, and Veterinarian, 2021/22 (index by channel/retailer)
CHAPTER 6: FOCUS ON PET MEDICATIONS
- CHAPTER HIGHLIGHTS
- SALES AND SHARES
- e-Commerce Intrusion on Veterinary Sector Dominance
- Table 6-1: U.S. Pet Medication Sales: Overall, Veterinary Sector, Online, and Brick & Mortar, 2019 - 2022P and 2026P (in thousands of dollars)
- Table 6-2: Share of Pet Medication Dollar Sales: Veterinary, Online, and Brick & Mortar, 2019 - 2022P and 2026P (percent)
- Figure 6-1: Share of Pet Owners Who Personally Buy Pet Medications: Overall and at Veterinarian, 2022
- Illustration 6-1: Banfield Pet Hospital Shop
- Illustration 6-2: Chewy Pet Pharmacy
- Illustration 6-3: Pet Supplies Plus Pharmacy: How It Works
- Figure 6-2: Share of Pet Medication Dollar Sales: Veterinary Sector, Online, and Brick & Mortar, 2019, 2022P, and 2026P (percent)
- On-Site Veterinary vs. Online Share of Rx Flea/Tick/Heartworm Shopping
- Figure 6-3: Shopper Share for Prescription Flea/Tick/Heartworm Medications: Veterinarians vs. Online, 2022 (percent of shopper traffic)
- On-Site Brick & Mortar vs. Online Share of OTC Flea/Tick Product Shopping
- Figure 6-4: Shopper Share for Prescription Flea/Tick/Heartworm Medications: Veterinarians vs. Online, 2022 (percent of shopper traffic)
- Customer Draw for Flea Control by Channel
- Table 6-3: Leading Channels for Flea Control Product Shopping, Fall 2019 - Summer 2022 (percent of dog or cat owners)
- Figure 6-5: Shopper Share for Online Purchasing of Flea Control Products: Chewy, Amazon, Other, 2021/22 (percent)
- Figure 6-6: Flea Control Shopper Draw for Discount Stores/Supercenters: Walmart, Target, Other, 2021/22 (percent)
- Figure 6-7: Flea Control Shopper Draw for Pet Specialty Stores: PetSmart, Petco, Other, 2021/22
- Cross-Channel Shopping for Flea Control
- Table 6-4: Cross-Channel Shopping Patterns for Flea Control Products: Index by Leading Channels, 2021/22 (index)
- The Online Boom
- Illustration 6-4: Walmart Online Pet Pharmacy
- Illustration 6-5: Tractor Supply Online Pet Pharmacy
- Table 6-5: Uses of Internet in Past 12 Months for Non-Food Pet Supplies, 2022 (percent of pet product purchasers)
- Retail Purchasing Patterns for Over-the-Counter Medications
- Table 6-6: On-Site vs. Online Purchasing Patterns for Over-the-Counter Pet Medications: Dog vs. Cat Owners, 2022 (percent)
- CBD and Direct-to-Consumer Delivery
- Illustration 6-6: Pet Releaf CBD Products
- SHOPPER DEMOGRAPHICS: FLEA CONTROL
- Customer Demographics: Vet Sector vs. Leading Retailers
- Table 6-7: Demographic Skews for Flea Control Customers: Veterinary Sector, Chewy, Amazon, Walmart, PetSmart, and Petco, 2021/22 (index)
- Detailed Demographic Tables
- Table 6-8a: Channel Shopping Patterns for Flea Control Products by Demographic: Overall, Veterinary Sector, Chewy, and Amazon, 2021/22 (in thousands of category shopper households)
- Table 6-8b: Channel Shopping Patterns for Flea Control Products by Demographic: Overall, Veterinary Sector, Chewy, and Amazon, 2021/22 (percent)
- Table 6-8c: Channel Shopping Patterns for Flea Control Products by Demographic: Overall, Veterinary Sector, Chewy, and Amazon, 2021/22 (index by channel/retailer)
- Table 6-9a: Channel Shopping Patterns for Flea Control Products by Demographic: Walmart, Supermarket/Grocery, PetSmart, and Petco, 2021/22 (in thousands of category shopper households)
- Table 6-9b: Channel Shopping Patterns for Flea Control Products by Demographic: Walmart, Supermarket/Grocery, PetSmart, and Petco, 2021/22 (percent)
- Table 6-9c: Channel Shopping Patterns for Flea Control Products by Demographic: Walmart, Supermarket/Grocery, PetSmart, and Petco, 2021/22 (index by channel/retailer)
Companies Mentioned
- Chewy
- PetCo
- Mars
- Nestlé
- Central Garden & Pet
- Amazon
- Walmart
- Sears
- Vetsource
- Seattle Humane
- PetSmart
- Banfield Pet Hospital
- BarkBox
- Centre LeClerc
- The Farmers Dog
- PetPlate
- Zoetis
