Pet Health and Wellness: US Pet Market Trends and Opportunities

Pet health and wellness now extends beyond medically diagnosed ailments to encompass a range of life-impacting conditions and situations, as pet owners look to enhance and extend their time with their pets. This report, Pet Health and Wellness: US Pet Market Trends and Opportunities, examines how health and wellness trends have impacted all four sectors of the pet industry, looking at influences in pet food/treats, non-food supplies, veterinary services, and non-medical services.

This all-new, first edition report provides an overview of pet owner attitudes towards health and wellness and how concern for their pets’ health and wellness influences the decisions they make about which products to buy and which services to use.

Highlights include data from never-before asked survey questions from the publisher's proprietary November 2024 Surveys of Pet Owners, as well as detailed analysis of omnimarket strategies involving health and wellness in the form of retailer/marketer overlap, mergers and acquisitions, and pet services.

EXECUTIVE SUMMARY

SCOPE & METHODOLOGY

Scope of Report
Methodology
Two Consumer Survey Sources
PET HEALTH AND WELLNESS ACROSS THE PET MARKET
Figure 1-1. Level of Agreement with the Statement, “I am willing to cut back on my personal expenses to make sure my pet is healthy”, 2024 (percent of pet owners)
OPPORTUNITIES

CHAPTER 2: THE MARKET FOR PET HEALTH AND WELLNESS CHAPTER HIGHLIGHTS PET HEALTH AND WELLNESS TRENDS

An Omnimarket Approach to Pet Health and Wellness
Pet Market Growth
Table 2-1a. US Pet Market Retail Sales by Sector, 2019 - 2024P (in billions of dollars)
Table 2-1b. US Pet Market Retail Sales Annual Change by Sector, 2019 - 2024P (percent change over previous year)
Health and Wellness in Economically Challenging Times
Long-Term Elevated Prices Challenging Pet Ownership
Pet Owners Feeling the Economic Pressure
Figure 2-1. Level of Concern About Rising Prices in Consumer Categories, 2024 (percent of pet owners)
Impact on Pet Spending
Figure 2-2. Reduction in Spending on “Extras”, 2024 (percent of pet owners)
Table 2-2. Anticipated Changes in Levels of Pet Spending, 2025 vs. 2024, 2024 (percent of pet owners)
Table 2-3. Anticipated Changes in Levels of Pet Spending, 2025 vs. 2024, 2024 (percent of pet-owning households earning <$60,000)
Pet Health Remains Top Priority
Figure 2-3. Level of Agreement with the Statement, “I am willing to cut back on my personal expenses to make sure my pet is healthy”, 2024 (percent of pet owners)
Figure 2-4. Health and Wellness-Related Sentiments, 2024 (percent of pet owners)
Pets’ Impact on Human Health
Table 2-4. Level of Agreement with Statement: “My pets are important to my mental/physical health”, 2024 (percent of dog and cat owners)
Figure 2-5. Level of Agreement with the Statement, “My pet’s health is more important than my own health”, 2024 (percent of pet owners)
Pet Owner Attitudes Towards Human Health
Figure 2-6. Agreement with Human Health and Wellness-Related Statements, 2024 (percent of pet owners)
Exercise, Nutrition Among Top Pet Health Concerns
Figure 2-7. Top Pet Health and Wellness Concerns, 2024 (percent of dog- and cat-only owners)
Table 2-5. Top Pet Health and Wellness Concerns, Gen Z vs. Boomers, 2024 (percent of dog and cat owners)
Daily Activity Part of Pet Health and Wellness
Figure 2-8. Level of Agreement with the Statement, “Daily exercise and physical activity are important to my pet’s health and wellness”, 2024 (percent of dog and cat owners)
Table 2-6. Level of Agreement with Statement: “Daily exercise and physical activity are important to
my pet’s health and wellness”, 2024 (percent of dog- and cat-only owners by type of pet)
Figure 2-9. Level of Agreement with the Statement, “Daily exercise and physical activity are important
to my pet’s health and wellness”, 2024 (percent of dog and cat owners by generation)
Figure 2-10. Frequency of Pet Owners Engaging Pets in Physical Activity or Exercise, 2024 (percent of dog-only and cat-only owners)
Mental Stimulation Also a Factor
Figure 2-11. Level of Agreement with the Statement, “Mental stimulation is important to my pet’s health and wellness”, 2024 (percent of dog and cat owners)
Figure 2-12. Level of Agreement with the Statement, “Mental stimulation is important to my pet’s health and wellness”, 2024 (percent of dog and cat owners by generation)
Pet Anxiety and Stress Are Part of Health and Wellness Concerns
Figure 2-13. Level of Agreement with the Statement, “I am concerned about my pet’s anxiety and stress level”, 2024 (percent of dog and cat owners)
Pet Owners Monitor Pet Health and Wellness
Figure 2-14. Level of Agreement with the Statement, “I actively monitor my pet’s health and
wellness”, 2024 (percent of dog and cat owners by generation)
Figure 2-15. How Pet Owners Monitor Their Pets’ Health and Wellness, 2024 (percent of dog- and cat-only owners)
Pet Obesity and Aging Pets Contribute to Health Concerns
Figure 2-16. Share of Dog/Cat-Owning Households With Special Needs Pets, 2024 (percent)
Figure 2-17. Share of Dog/Cat-Owning Households With Senior Pets Age 7+, 2015 - 2024 (percent)
HEALTH AND WELLNESS IMPACTS INDUSTRY TRENDS
Health and Wellness Drives M&A Activity

CHAPTER 3: PET FOOD AND TREATS CHAPTER HIGHLIGHTS

HEALTH AND WELLNESS TRENDS IN PET FOOD AND TREATS

Pet Food and Treat Sales Surge then Moderate
Table 3-1. US Retail Sales of Pet Food and Treats, 2019 - 2024P and 2028P (in billions of dollars and percent change)
Impact on Pet Food Spending
Table 3-2. Changes in Levels of Pet Food Spending in Last 12 Months,
September-October 2023, and July-August 2024 (percent of pet food purchasers)
Figure 3-1. Response to the Statement, “Due to high prices/inflation, I have switched…” 2024 (percent of pet owners)
Pet Food’s No. 1 Pet Health Role
Figure 3-2. Most Important Pet Health and Wellness Products: Dog vs. Cat Owners, 2024 (percent)
Figure 3-3. Level of Agreement with the Statement, “High quality pet foods are effective for preventive health care”, 2024 (percent of dog and cat owners)
Figure 3-4. Level of Agreement with the Statement, “I’m willing to spend more on pet foods with
extra health and wellness benefits”, 2023 vs. 2024 (percent of dog and cat owners)
Most Pet Foods Position Around Pet Health and Wellness
Illustration 3-1. Walmart’s Ol’ Roy and Special Kitty
Illustration 3-2. Mars’ Pedigree
Illustration 3-3. Smucker’s Meow Mix
Illustration 3-4. Post’s 9Lives Website
Functional Products Target Specific Health Conditions
Figure 3-5. Use of Pet Food Formulations Based on Health Condition Claims, 2024 (percent of functional pet food purchasers)
Functional Products Offer Health and Wellness Benefits
Illustration 3-5. Aimé Kitchen Oral Health Cat Food at SUPERZOO 2024
Illustration 3-6. Go! Solutions Functional Cat Foods at SUPERZOO 2024
Illustration 3-7. Weruva Awesome Functions Dog Foods at SUPERZOO 2024
Illustration 3-8. Bundle x Joy Digestive Health Dog Foods at SUPERZOO 2024
Illustration 3-9. Wholesomes Sensitive Skin & Stomach Formulations
Illustration 3-10. Instinct Raw Longevity at SUPERZOO 2024
Illustration 3-11. Hill’s Kitten and Puppy Sensitive Stomach & Skin Recipes
Science-Based and Veterinary Diets on a Roll
Figure 3-6. Level of Agreement with the Statement, “I like the idea of pet food backed by scientific research”, 2024
Figure 3-7. Purchase Rates of Veterinary/Prescription Pet Foods by Brand, 2024 (percent of veterinary/prescription pet food purchasers)
Illustration 3-12. Hill’s Pet Nutrition Website
Illustration 3-13. Wellness Pet Website
Illustration 3-14. Kent/Blue Seal’s EnTrust at SUPERZOO 2024
Illustration 3-15. Mars Royal Canin Gastrointestinal New Products
Limited Ingredient Diets Feature Alternative Proteins, Simple Ingredients
Figure 3-8. Special Dietary Need-Related Statement, Dogs vs. Cats 2024 (percent of dog-only and cat- only households)
Natural Positioning Benefits from Healthy Reputation
Figure 3-9. Pet Owner Attitudes Toward Natural Pet Food and Nutrition, 2024 (percent of pet owners)
Figure 3-10. Pet Owner Attitudes on Pet Food Safety, 2024 (percent of pet owners)
Meal Enhancements and Toppers Focus on Health Benefits
Illustration 3-16. Instinct Raw Boost Mixers for Cats
Illustration 3-17. Fussie Cat Goat Milk Purées
lllustration 3-18. The Bear & The Rat Mighty Toppers at SUPERZOO 2024
Illustration 3-19. Gunni’s Pet Cat Meal Toppers at SUPERZOO 2024
Functional Treats Provide Added Benefits
Pet Treats As Pet Health Products
Figure 3-11. Level of Agreement with the Statement, “I like the idea of healthier snacks/treats for my pets”, 2024 (percent of dog and cat owners)
Figure 3-12. Agreement with Selected Statements Related to Healthier Pet Treats, 2023 (percent of dog and cat owners)
Figure 3-13. Use of Pet Treat Formulations Based on Health Condition Claims, 2024 (percent of functional pet treats purchasers)
New Functional Treats Products Boast Superfoods, Address Specific Conditions
Illustration 3-20. Acana Lickables Functional Cat Treats at SUPERZOO 2024
Illustration 3-21. Bullymake Better Chewz Functional Treats at SUPERZOO 2024
Illustration 3-22. Crumps Naturals gutsy Functional Treats at SUPERZOO 2024
Dental Treats and Chews
Table 3-3. Level of Agreement with the Statement, “I’m concerned about the dental hygiene/breath odor of my dogs/cats”, By Age of Dog and Cat 2024 (percent of dog and cat owners)
Illustration 3-23. bluestem Veggie Dental Chews at SUPERZOO 2024
Illustration 3-24. Wellness Whimzees Cat Dental Treats at SUPERZOO 2024
Illustration 3-25. TEEF for Life Dental Treats at SUPERZOO 2024
Illustration 3-26. Stella & Chewy’s Dental Chews at SUPERZOO 2024
Illustration 3-27. Ark Naturals Kiss Me-ow Cat Dental Treats at SUPERZOO 2024

CHAPTER 4: NON-FOOD PET SUPPLIES CHAPTER HIGHLIGHTS HEALTH AND WELLNESS TRENDS IN NON-FOOD PET SUPPLIES

Pandemic Recovery Relies on Health and Wellness Products
Table 4-1. US Retail Sales of Non-Food Pet Supplies, 2019 - 2024P, and 2028P (in billions of dollars and percent change) Health and Wellness Products in Non-Food Pet Supplies
PET MEDICATIONS
Pet Medications Not Spared Substantial Headwinds
Table 4-2. US Dollar Sales of Pet Medications, 2019 - 2024P, and 2028P (in billions of dollars and percent change)
Pet Owners Struggle with Pet Medications Costs
Figure 4-1. Agreement with Pet Medication Cost-Related Statements, 2024 (percent of pet owners)
Why Some Pet Owners Don’t Use Pet Medications
Figure 4-2. Top Reasons Pet Owners Don’t Use Pet Medications, 2024 (percent of pet owners who have not purchased pet meds in past 12 months)
Pet Owner Education May Encourage Parasiticide Usage
Figure 4-3. Pet Owner Knowledge About Parasiticide Products, 2024 (percent of pet owners who have not purchased pet meds in past 12 months) Impact of Generics
Illustration 4-1. 1800petmeds.com Generic Equivalent Pet Medication Sales Trending Online
Figure 4-4. Share of Customers Purchasing Prescription Pet Medications by Channel, 2024 (percent of Rx pet medication purchasers)
Figure 4-5. Share of Customers Purchasing Over-the-Counter Pet Medications by Channel, 2024 (percent of OTC pet medication purchasers)
Figure 4-6. Draw Among Prescription Pet Medication Customers in Last 12 Months: Selected Online
Pet Pharmacies, 2024 (percent of Rx pet medication purchasers)
Illustration 4-2. Vetsource’s Vet-Targeted Web Page
Illustration 4-3. PetArmor Direct-To-Consumer Products
Tractor Supply Extends Online Pet Medications Market Reach
Better Choice Expands Into Online Pet Medications
PET SUPPLEMENTS
Pet Supplements the Hero of Non-Food Supplies Growth
Table 4-3. US Retail Sales Pet Supplements, 2019 - 2024P and 2028P (in billions of dollars and percent change) Pet Supplement Sales by Channel
Figure 4-7. Pet Supplement Sales Share by Channel, 2023 (millions of dollars)
Pet Supplements’ Health and Wellness Role Drives Sales Growth Pet Supplements Spending Changes
Figure 4-8. Spending Changes on Pet Supplements in Past 12 Months, 2024 (percent of pet supplement purchasers)
Figure 4-9. Level of Agreement with the Statement, “I am actively seeking discounts/promotions for pet vitamins/supplements more than I used to”, 2024 (percent of pet supplement purchasers)
Pet Owner Interest in CBD Supplements Levels Off Pet CBD Sales at $200 Million
Table 4-4. US Retail Sales of Pet CBD Products, 2019 - 2024P and 2028P (in millions of dollars and percent change)
Figure 4-10. Level of Agreement with the Statement, “I am buying pet CBD/cannabis products less than I used to”, 2024 (percent of pet supplement purchasers)
CBD Pet Supplements Still Awaiting FDA/AAFCO Approval
Knowledge Gap a Prime Opportunity
Figure 4-11. Pet Owner Knowledge of Pet Supplements, February 2023 (percent of pet supplement purchasers)
Condition-Specific Pet Supplements
Figure 4-12. Conditions for Which Supplements Are Currently Used, 2024 (percent of current pet supplement users)
New Product Trends in Pet Supplements
Illustration 4-4. Wellness Multi-Benefit Dog Supplement
Illustration 4-5. NaturVet Breed Specific Pet Supplements
Illustration 4-6. PetAg Bene-Bac 9
Illustration 4-7. Zesty Paws Health Aging NAD+ Precursor
Illustration 4-8. VetriScience Cat Supplements SUPERZOO 2024 Display
Illustration 4-9. Under the Weather PB & Chill Supplement SUPERZOO 2024 Display
PET DENTAL HEALTH PRODUCTS
Beyond Dental Chews and Treats
Figure 4-13. Level of Agreement with Dental/Oral Health-Related Statements, 2024 (percent of dog and cat owners)
Dog-Owning Households More Likely to Purchase Pet Dental Products
Figure 4-14. Purchase Rates for Dental/Oral Health Products in Past 12 Months, by Pet Type, 2024 (percent of dog- and cat-only owners)
Table 4-5. Purchase Rates for Dental/Oral Health Products in Past 12 Months, by Household Income, 2024 (percent of dog and cat owners)
Pet Health, Breath Top Reasons for Purchasing Dental/Oral Health Products
Figure 4-15. Reasons for Purchasing Pet Dental/Oral Health Products, 2024 (percent of pet dental/oral health product purchasers)
CAT LITTER
Marketing Litter Along Health and Wellness Lines
Cat Elimination Habits Can Lead to Relinquishment
Litter’s Role in Health and Wellness
Health Monitoring and Special Needs Litter
Illustration 4-10. Tidy Cats TidyCare Alert and Comfort
Illustration 4-11. Fresh Step Crystals Health Monitor Litter
Illustration 4-12. Naturally Fresh Calming Lavender & Bamboo Litter
Illustration 4-13. World’s Best Cat Litter Health Check-In Boosters Dust-Free/Low Tracking
Illustration 4-14. World’s Best Cat Litter Low Tracking & Dust Control Natural Litter
Figure 4-16. Cat Owner Attitudes Towards Natural and Environmentally Friendly Litter Products, 2023 (percent of cat owners)
Illustration 4-15. Boxiecat Eco Litter
DURABLE PET PRODUCTS
Economic Headwinds Hamper Growth
Playtime with Toys Encourages Physical and Mental Activity
Illustration 4-16. SwiftPaws CHASE! Lure Course Kit
Illustration 4-17. ZippyPaws SmartyPawz Puzzler Panel Sliders
Collars/Leashes/Harnesses in Demand for Pets on the Go
Illustration 4-18. The Headlight Harness Reflective Double Leash
Illustration 4-19. Walkin’ Pets Walkin’ Warrior Rear Harness Functional Beds
Illustration 4-20. Blue-9 Pet Products KLIMB and Restore Dog Bed
Illustration 4-21. Lesure Prints & Paws Calming Donut Bed Functional Feeders
Illustration 4-22. Sodapup Java and Four Seasons Slow Feeders
Illustration 4-23. Outward Hound Spin N’ Eat Puzzle Feeder Functional Apparel
Illustration 4-24. BAYDOG Monterey Bay Dog Lifejacket Offshore
Illustration 4-25. Suitical Recover Suit for Cats
Outdoor Gear Encourages Healthy Behaviors
Figure 4-17. Level of Agreement with the Statement, “Outdoor gear for dogs plays an important role in my including my dog in my active lifestyle”, 2024 (percent of dog and cat owners)
Figure 4-18. Level of Agreement with the Statement, “I like the idea of reflective outdoor apparel/collars/leashes for my pet”, 2024 (percent of dog and cat owners) Pet Tech’s Health and Wellness Slant
Figure 4-19. Share of Pet Owners Who Use Internet/Bluetooth Connected Pet Products: Overall and by Generational Cohort, 2024 (percent)
Table 4-6. High-Tech Pet Products Purchased in Last 12 Months, 2023 (percent of dog or cat owners) AI Hits the Pet Market
Illustration 4-26. Companion AI Canine Enrichment System
Illustration 4-27. Ogmen Robotics ORo’s AI-powered Pet Robot
Illustration 4-28. PetSafe Guardian GPS+ Tracking Dog Fence Collar

CHAPTER 5: VETERINARY SERVICES CHAPTER HIGHLIGHTS THE MARKET FOR VETERINARY SERVICES

Veterinarian Influence on Pet Care

Table 5-1. Top Sources of Information for Pet Care, by Generation, 2024 (percent and index of pet owners)

Figure 5-1. Agreement with the Statement, “I have one veterinarian/veterinary clinic that I take my pets to on a regular basis”, by Generation, 2024 (share of pet owners) Topline Revenues and Growth

Table 5-2. US Veterinary Sector Revenues, 2019 - 2024P, and 2028P (in billions of dollars and percent change)

Figure 5-2. Veterinary Services and Products Share of Sales, 2024P (in billions of dollars) Price Inflation for Veterinary Services

Figure 5-3. Annual Consumer Price Index Inflation Rates for Veterinary Services, 2015 - 2024 (percent)

Figure 5-4. Changes in Levels of Veterinary Spending, First Half of 2024 vs. 2023, 2024 (percent of those with 2+ years as pet owners)

Figure 5-5. Anticipated Changes in Levels of Veterinary Spending in 2025, 2024 (percent of those with 2+ years as pet owners)

Figure 5-6. Significant Pet Care Challenges Faced by Veterinary Clients, 2024 (percent) Veterinary Share of Non-Medical Pet Care Service Revenues

Overview of Veterinary Service Providers

Industry Consolidation

M&A Activity Strong in Vet Market in 2024

Walmart Opens Branded In-Store Veterinary Clinics

Chewy Tests Vet Clinic Market

PetIQ Closes Clinics

TRENDS IN VETERINARY USAGE

Usage Rates Are Down

Table 5-3. Veterinary Service Usage Rates: Overall and by Dog/Cat Ownership, 2019 - 2024 (percent of dog/cat owning households)

Vet Services Customer Base

Table 5-4. Client Base for Veterinary Services vs. Overall Dog/Cat Household Population, 2013, 2018, 2023, and 2024 (in millions of households)

Figure 5-7. Growth for Veterinary Services Client Base vs. Overall Dog/Cat Households and Overall Households, 2013 vs. 2018, 2018 vs. 2023, and 2023 vs. 2024 (percent change)

Dog/Cat Owner Share of Client Base

Figure 5-8. Dog/Cat Household Shares of Veterinary Services Client Base vs. Overall Dog/Cat Households, 2013, 2018, 2023, and 2024 (percent)

Patterns for Regular/Check-Up vs. Urgent/Emergency Care Visits

Figure 5-9. Patterns for Regular/Check-Up vs. Urgent/Emergency Care Veterinary Visits: For Dogs vs.

Cats, 2024 (percent of dog/cat veterinary service users in last 12 months)

Use of Vet Services by Income

Figure 5-10. Share of Veterinary Services Users by Household Income, 2024 (percent)

Vet Care Spending Per Client Household

Table 5-5. Veterinary Care Spending in Last 12 Months per Client Household: By Dollar Ranges, 2021- 2024 (percent)

Usage Patterns by Service Provider Type

Table 5-6. Usage Rates for Veterinary Services by Type of Provider: Dog Owners vs. Cat Owners, 2024(percent of veterinary customers)

Illustration 5-1. PetVet Clinics at Tractor Supply Generational Patterns

Figure 5-11. Usage Rates for Local, Independent Vet Practices by Generational Cohort: Dog Owners vs. Cat Owners, 2024 (percent)

Table 5-7. Levels of Agreement with Statements Related to Vet Service Providers by Type/Location:

Overall and by Generational Cohort, 2024 (percent of veterinary customers)

Telehealth Trends

Figure 5-12. Selected Stats on Online/App Veterinary Telehealth Service Users, 2023 (percent)

Table 5-8. Levels of Agreement with Selected Statements Related to Telehealth, 2024 (percent of veterinary customers)

Illustration 5-2. Chewy’s Connect With a Vet

Illustration 5-3. Airvet: “Meet Your New Pet Care Companion”

Market Prospects for Traditional Vet Practices in Overall Medical Industry Context

Illustration 5-4. Truss Vet Urgent Vet Care

CHAPTER 6: NON-MEDICAL PET SERVICES CHAPTER HIGHLIGHTS HEALTH AND WELLNESS TRENDS IN NON-MEDICAL SERVICES

Pet Wellness and Pet Services
Table 6-1. Types of Services Considered Most Important to Pet Health and Wellness: Pet Owners
Overall, Dog Owners, and Cat Owners, 2024 (percent)
Health and Wellness Focus Provides Opportunities in Pet Services Market
Table 6-2a. US Sales of Non-Medical Pet Services by Category, 2022 - 2024P, and 2028P (in millions of dollars and percent change)
Table 6-2b. Share of US Pet Services Sales by Category, 2022 - 2024P, and 2028P (percent)
Veterinary Share of Pet Care Service Revenues
Table 6-3. Revenue Share of Non-Medical Pet Services: Veterinary vs. Non-Medical Pet Services
Sectors, 2024P (in millions of dollars and percent)
PET INSURANCE
Pet Insurance as Top Performer
Pet Insurance Usage Rates
Table 6-4. Percent of Customers with Veterinary Expense Coverage: Overall, Pet Wellness Plans, Pet Insurance, 2024 (percent of dog/cat veterinary customers)
MRI-Simmons Data on Pet Insurance/Wellness Plans
Table 6-5. Usage Rates for Pet Insurance*: By Types of Pets Owned, 2019 - 2024 (percent of dog/cat owning households)
Figure 6-1. Overall 2019 - 2024 Growth Rate for Dog/Cat Households vs. Pet Insurance* Plans
High Cost of Veterinary Care a Key Driver
Cats Outrunning Dogs as New Pet Insurance Clients
Premiums Soaring
Penetration Remains Stubbornly Low
PAW Act Could Make Vet Care and Pet Insurance More Affordable
Industry Participants
Retailers Continue to Seek Representation
Illustration 6-1. Chewy’s CarePlus Pet Insurance
Illustration 6-2. Petco Pet Insurance Promo Email
PET WALKING, SITTING, DAYCARE, AND BOARDING
Pet Owners Want Care, Companionship for Pets
The Home Work Factor to Walking, Sitting, and Daycare
Figure 6-2. Average Days per Week Working from Home Post-Pandemic: Workers Overall vs. Workers
Able to Work from Home, April 2020 - July 2024 Pet Services Providers Position Around Health and Wellness
Dogtopia
Central Bark
Illustration 6-3. Central Bark Facebook Post
Dogdrop
Illustration 6-4. Dogdrop Dog Daycare Rover Partners with Pet Insurance Provider Wag! Continues to Branch Out Into Wellness
Illustration 6-5. Wag! Website Sniffspot Expands to All Fifty States
Illustration 6-6. Sniffspot.com Private Dog Park Options
PET GROOMING
Grooming Faces Market Headwinds
Figure 6-3. Pet Owners Attitudes Regarding Availability of Grooming Services, 2023 (percent of services users who have had pets two years or more)
DIY Dog Grooming
Figure 6-4. Agreement with the Statement, “I Am Performing More Grooming Tasks at Home in Order to Economize”, 2024 (percent of dog owners)
Figure 6-5. Share of Dog Owners Who Have Done Their Own Dog Grooming at Home in the Last 12 Months: Overall and by Generation, 2024 (percent)

END OF LIFE AND BEREAVEMENT SERVICES

Services Help Pet Owners in Times of Need, Grief
Illustration 6-7. BluePearl Pet Hospice Services

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