The plant-based bars market size is expected to see strong growth in the next few years. It will grow to $9.14 billion in 2029 at a compound annual growth rate (CAGR) of 9.9%. The growth in the forecast period can be attributed to functional ingredients, global market expansion, e-commerce growth, sustainable packaging, culinary and flavor exploration. Major trends in the forecast period include collaborations and partnerships, innovation in ingredients, regenerative agriculture adoption, blockchain technology for transparency, alternative protein blends.
The rising popularity of sports and fitness activities is anticipated to drive the growth of the plant-based bars market. Sports and fitness activities encompass physical exercises aimed at improving physical fitness, overall health, and participation in sports. Plant-based bars are commonly used in these activities due to their convenience, portability, and nutritional benefits. They serve as an intra-workout snack, a pre-workout energy boost, and a post-workout recovery aid, offering nutritional and protein benefits. For example, in February 2024, the Sports & Fitness Industry Association, a US-based organization promoting sports and fitness participation, reported that 242 million Americans, or 78.8% of the population, engaged in an activity at least once in 2023, reflecting a 2.2% increase from the previous year. This marks the tenth consecutive year of growth, with 5 million more participants in 2023. Therefore, the growing popularity of sports and fitness activities is expected to fuel the expansion of the plant-based bars market.
The expansion of the food service industry is poised to contribute to the growth of the plant-based bar market. The food service industry involves businesses engaged in preparing, distributing, and selling food and beverages to consumers. Plant-based bars cater to the increasing demand for healthier and sustainable food options in the food service industry, offering a convenient and nutritious snack alternative aligned with dietary preferences and environmental consciousness. In 2022, the US restaurant industry recorded $898 billion in sales, marking an additional $166.5 billion from 2021 sales. This growth in the food service industry acts as a driving force for the plant-based bar market.
Product innovation is a prominent trend in the plant-based bars market, with major companies developing innovative products to enhance their market position. For instance, Laird Superfood Inc., a US-based plant-based and functional foods manufacturer, launched a plant-based protein bar with adaptogens in July 2022. The bar includes ten grams of plant-based protein, sourced from peas, hemp seeds, and pumpkin seeds, along with six grams of dietary fiber and all nine essential amino acids. Additionally, it is non-GMO, non-dairy, non-soy, and gluten-free, available in flavors such as peanut butter, peanut butter chocolate chip, chocolate mint, and lemon almond. The product addresses the growing demand for nutritious and sustainable snack options.
Major companies in the plant-based bar market are embracing strategic partnerships to highlight the sustainable qualities of Ponova oil. Strategic partnerships involve leveraging mutual strengths and resources for mutual benefits and success. For example, Aloha, a US-based food company, collaborated with Terviva, a US-based agricultural innovation company, in March 2023. This partnership aims to introduce a plant-based protein bar featuring Ponova oil derived from the Pongamia tree. Ponova oil is a climate-resilient vegetable oil known for its sustainable and regenerative qualities.
In April 2022, LesserEvil Brand Snack Co., a US-based producer of organic and plant-based snacks, acquired R.E.D.D. Bar. This strategic acquisition enabled LesserEvil Brand Snack Co. to diversify its product offerings, particularly in the bar category, expand its business reach, and enhance competitiveness in the snack industry. R.E.D.D. Bar, a US-based nutritional bar manufacturer, brought plant-based bar products to the portfolio of LesserEvil Brand Snack Co.
Major companies operating in the plant-based bars market include General Mills Inc., Kellogg Company, Orgain Inc., Clif Bar & Company, Nature's Path Foods Inc, Garden of Life LLC., KIND Snacks, RXBAR, Square Organics Inc, Go Macro LLC, Probar LLC., NuGo Nutrition, Lenny & Larry's LLC, 22 Days Nutrition, Health Warrior Inc., BHU Foods, Bobo's Oat Bars, Simply Protein, Thunderbird Real Food Bars, Greens Gone Wild LLC., ZEGO Foods, R.E.D.D., No Cow LLC, Kuli Kuli Inc., Raw Rev, Evo Hemp, Picky Bars Inc., LoveRaw Ltd., 88 Acres Foods Inc., Taos Bakes.
North America was the largest region in the plant-based bars market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the plant-based bars market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the plant-based bars market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Plant-based bars are food or snack bars primarily crafted from plant-based ingredients, offering a convenient and portable source of nutrition suitable for individuals adhering to plant-based or vegan diets. These bars are recognized as reliable sources of protein, crucial for the synthesis of enzymes, hormones, and other essential molecules.
The main types of plant-based bars include cereal and granola bars, protein bars, energy bars and meal replacement bars, fruit and nut bars, and others. Cereal and granola bars are snack bars typically composed of a blend of grains, nuts, seeds, dried fruits, sweeteners, and other ingredients. These bars are available in both organic and conventional varieties and are distributed through various channels such as supermarkets, hypermarkets, specialty stores, convenience stores, online retail platforms, and others.
The plant-based bars market research report is one of a series of new reports that provides plant-based bars market statistics, including plant-based bars industry global market size, regional shares, competitors with a plant-based bars market share, detailed plant-based bars market segments, market trends and opportunities, and any further data you may need to thrive in the plant-based bars industry. This plant-based bars market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The plant-based bars market consists of sales of snack bars, raw bars, fiber bars, and grain-free bars. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Plant-Based Bars Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on plant-based bars market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for plant-based bars? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The plant-based bars market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Cereal and Granola Bars; Protein Bars; Energy Bars and Meal Replacement Bars; Fruit and Nut Bars; Other Types2) By Nature: Organic; Conventional
3) By Distribution Channel: Supermarkets and Hypermarkets; Specialty Stores; Convenience Stores; Online Retail Stores; Other Distribution Channels
Subsegments:
1) By Cereal and Granola Bars: Oats-Based Bars; Mixed Grain Bars; Seed-Based Bars2) By Protein Bars: Soy Protein Bars; Pea Protein Bars; Hemp Protein Bars; Other Plant-Based Protein Bars
3) By Energy Bars and Meal Replacement Bars: High-Fiber Energy Bars; Low-Sugar Energy Bars; Nutrient-Dense Meal Replacement Bars
4) By Fruit and Nut Bars: Fruit-Only Bars; Nut-Only Bars; Mixed Fruit and Nut Bars
5) By Other Types: Veggie-Based Bars; Superfood Bars; Gluten-Free Bars
Key Companies Mentioned: General Mills Inc.; Kellogg Company; Orgain Inc.; Clif Bar & Company; Nature's Path Foods Inc
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- General Mills Inc.
- Kellogg Company
- Orgain Inc.
- Clif Bar & Company
- Nature's Path Foods Inc
- Garden of Life LLC.
- KIND Snacks
- RXBAR
- Square Organics Inc
- Go Macro LLC
- Probar LLC.
- NuGo Nutrition
- Lenny & Larry's LLC
- 22 Days Nutrition
- Health Warrior Inc.
- BHU Foods
- Bobo's Oat Bars
- Simply Protein
- Thunderbird Real Food Bars
- Greens Gone Wild LLC.
- ZEGO Foods
- R.E.D.D.
- No Cow LLC
- Kuli Kuli Inc.
- Raw Rev
- Evo Hemp
- Picky Bars Inc.
- LoveRaw Ltd.
- 88 Acres Foods Inc.
- Taos Bakes
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 200 |
Published | February 2025 |
Forecast Period | 2025 - 2029 |
Estimated Market Value ( USD | $ 6.27 Billion |
Forecasted Market Value ( USD | $ 9.14 Billion |
Compound Annual Growth Rate | 9.9% |
Regions Covered | Global |
No. of Companies Mentioned | 30 |